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題名：虛擬與實際：消費者倫理信念之探討
書刊名：環境與管理研究
作者：盧龍泉 引用關係／朱家宏／張秀樺
作者(外文)：Lu, Long-chuan／Chu, Chia-hung／Chang, Hsiu-hwa
出版日期：2010
卷期：11:2
頁次：頁82-104
主題關鍵詞：一般消費倫理；網路消費倫理；對企業的態度；對人性的態度；生活態度；Consumer's ethics；E-ethics；Attitude toward business；Attitude toward mankind
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:4
  • 點閱點閱:17
隨著網際網路的普及運用，網路上的消費者行為日益蓬勃，也因網路特性之賜，消費者可以使用匿名或別名來從事網路行為，而以一種與真實身份不同的面目出現在網路界面上，並造就了有別於一般實體環境的網路自我，進而發展出網路倫理次文化。因此，消費者的倫理信念是否因虛擬或實體環境的不同而有所變化，則為本研究所探討的宗旨。本研究以十八歲以上成年人為受訪對象，透過書面問卷調查與網路問卷兩種方式進行施測，共獲得有效問卷共409份。結果中發現，消費者的一般消費倫理與網路消費倫理間確實存在顯著的差異性，此乃表示消費者在實體界面的倫理行為認知與表現，並不代表其在虛擬的網路環境上亦具有相同的倫理認知。另外，更透過消費者的生活態度及性別來分別檢測其是否會對一般消費倫理與網路消費倫理產生影響，以期透過本研究結果，更能深入瞭解消費者在不同環境下的消費倫理思維，並對學術研究及企業實務上有所貢獻。
期刊論文
1.Ahmed, M. I.、Marta, J. K.、Rawwas, M. Y. A.、Singhapakdi, A.(1999)。A Cross-cultural Study of Consumer Perceptions about Marketing Ethics。Journal of Consumer Marketing，16(3)，257-272。  new window
2.Reiss, M. C.、Mitra, K.(1998)。The effects of individual difference factors on the acceptability of ethical and unethical workplace behaviors。Journal of Business Ethics，17(14)，1581-1593。  new window
3.Wong, S.、Chan, A.、Leung, P.(1998)。Ethical Beliefs of Chinese Consumers in Hong Kong。Journal of Business Ethics，17(11)，1163-1170。  new window
4.Ang, Swee Hoon、Cheng, Peng Sim、Lin, Elison A. C.、Tambyah, Siok Kuan(2001)。Spot the Difference: Consumer Responses towards Counterfeits。Journal of Consumer Marketing，18(3)，219-233。  new window
5.Al-Khatib, J.、Rawwas, M. Y. A.、Swaidan, Z.、Rexeisen, R. J.(2005)。The Ethical Challenges of Global Business-to-Business Negotiations: An Empirical Investigation of Developing Countries Marketing Managers。Journal of Marketing Theory and Practice，13(4)，46-60。  new window
6.Ameen, E. C.、Guffey, D. M.、McMillan, J. J.(1996)。Gender Differences in Determining the Ethical Sensitivity of Future Accounting Professionals。Journal of Business Ethics，15(5)，591-597。  new window
7.Citera, M.、Beauregard, R.、Mitsuys, T.(2005)。An Experimental Study of Credibility in E-negotiations。Psychology & Marketing，22，163-179。  new window
8.Ergeneli, A.、Arikan, S.(2002)。Gender Differences in Ethical Perceptions of Salespeople: An Empirical Examination in Turkey。Journal of Business Ethics，40(3)，247-260。  new window
9.Fleischman, G.、Valentine, S.(2003)。Professionals' Tax Liability and Ethical Evaluations in an Equitable Relief Innocent Spouse Case。Journal of Business Ethics，42(1)，27-44。  new window
10.Freestone, O.、Mitchell, V. W.(2004)。Generation Y Attitudes Towards E-ethics and Internet-related Misbehaviours。Journal of Business Ethics，41(1)，99-120。  new window
11.Johnston, K.、Johal, P.(1999)。The Internet as a Virtual Cultural Region: Are Extant Cultural Classification Schemes Appropriate。Internet Research:Electronic Networking Applications and Policy，9(3)，178-186。  new window
12.Key, S.(2002)。Perceived Managerial Discretion: An Analysis of Individual Ethical Intentions。Journal of Managerial Issus，14(2)，218-233。  new window
13.Lu, Long-Chuan、Lu, Chia-Ju(2009)。Consumer Ethics: An Exploratory Study in Indonesia。Journal of Business Ethics。  new window
14.Marta, Janet、Heiss, Christina M.、DeLurgio, Steven A.(2008)。An Exploratory Comparison of Ethical Perceptions of Mexican and U.S. Marketers。Journal of Business Ethics，82，539-555。  new window
15.Peppas, Spero C.、Yu, Tyler T.(2009)。Codes of Ethics: A Comparison of the Attitudes of Future Managers in China and the USA。Management Research News，32(4)，383-391。  new window
16.Rawwas, M. Y. A.(1996)。Consumer Ethics: An Empirical Investigation of the Ethical Beliefs of Austrian Consumers。Journal of Business Ethic，15，1009-1019。  new window
17.Roman, S.(2007)。The ethics of online retailing: a scale development and validation from the consumers' perspective。Journal of Business Ethics，72(2)，131-148。  new window
18.Singh, T.、Hill, M. E.(2003)。Consumer Privacy and the Internet in Europe: A View From Germany。Journal of Consumer Marketing，20，634-651。  new window
19.Singhapakdi, Anusorn、Marta, Janet K.、Rallapalli, Kumar C.、Rao, C. P.(2000)。Toward an Understanding of religiousness and Marketing Ethics: An empirical Study。Journal of Business Ethics，27(4)，305-319。  new window
20.Steenhaut, Sarah、Kenhove, Patrick Van(2005)。Relationship Commitment and Ethical Consumer Behavior in a Retail Setting: The Case of Receiving Too Much Change at the Checkout。Journal of Business Ethics，56，335-353。  new window
21.Vitell, S. J.(2003)。Consumer ethics reach: Review, synthesis and suggestions for the future。Journal of Business Ethics，43，33-47。  new window
22.Vitell, S. J.、Singh, Jantinder J.、Paolillo, Joseph(2007)。Consumers' Ethical Beliefs: The Roles of Money, Religiosity and Attitude toward Business。Journal of Business Ethics，73，369-379。  new window
23.Vitell, S. J.、Paolillo, Joseph G. P.、Singh, Jatinder J.(2005)。Religiosity and Consumer Ethics。Journal of Business Ethics，57，175-181。  new window
24.Muncy, J. A.、Vitell, S. J.(1992)。Consumer Ethics: An Investigation of the Ethical Beliefs of the Final Consumer。Journal of Business Research，24(4)，297-311。  new window
25.嚴淑女(20021100)。兒童文學與網路文化。兒童文學學刊，8，389-410。new window  延伸查詢new window
26.Bush, V. D.、Venable, B. T.、Bush, A. J.(2000)。Ethics and marketing on the Internet: Practitioners' perceptions of societal, industry and company concerns。Journal of Business Ethics，23(3)，237-248。  new window
27.Barnett, T.、Valentine, S.(2004)。Issue Contingent and Markets' Recognition of Ethical Issues, Ethical Judgments and Behavioral Intentions。Journal of Business Research，57(4)，338-346。  new window
28.Vitell, S. J.、Muncy, J.(1992)。Consumer ethics: An empirical investigation of factors influencing ethical judgments of the final consumer。Journal of Business Ethics，11(8)，585-597。  new window
29.Vitell, S. J.、Muncy, J.(2005)。The Muncy-vitell Consumer Ethics Scale: A Modification and Application。Journal of Business Ethics，62(3)，267-275。  new window
30.Hunt, Shelby D.、Vitell, Scott J.(1986)。A general theory of marketing ethics。Journal of Macromarketing，6(1)，5-16。  new window
31.Cronbach, Lee J.(1951)。Coefficient alpha and the internal structure of tests。Psychometrika，16(3)，297-334。  new window
研究報告
1.AL-Khatib, J.、Robertson, C.、Al-Habib, M.、Vitell, S. J.(2002)。Ethical Beliefs and Orientations in the Middle East: Art-Arab Consumers Alike?。  new window
學位論文
1.沈榮華(2003)。網路犯罪相關問題之研究(碩士論文)。國防管理學院。  延伸查詢new window
圖書
1.Strauss, W.、Howe, N.(1999)。The Fourth Turning。New York：Broadway Books。  new window
2.瞿本瑞(2001)。網路文化。台北：揚智文化事業股份有限公司。  延伸查詢new window
3.Churchill, G. A.、Iacobucci, D.(2005)。Marketing research: Methodological foundations。Mason, Ohio：Thomson South-Western Press。  new window
4.陳景堂(2004)。統計分析SPSS for Windows入門與應用。台北：儒林圖書公司。  延伸查詢new window
5.Myers, D. G.(1993)。Social Psychology。McGraw-Hill。  new window
其他
1.(19970512)。Is the Net Redefining Our Identity?。  new window
圖書論文
1.DePaulo, P. J.(1987)。Ethical perceptions of deceptive bargining tactics used by salespersons and consumers: a double standard。Proceedings of the Division of Consumer Psychology。Washington：American Psychological Association。  new window
 
 
 
 
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