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題名:應用視覺隱喻抽取法(ZMET)建構學習感知心智地圖
書刊名:朝陽人文社會學刊
作者:劉熒潔 引用關係林昌正
作者(外文):Liu, Ying-chiehLin, Chung-chun
出版日期:2010
卷期:8:2
頁次:頁217-242
主題關鍵詞:感知心智模式心智地圖學習ZMETEmotionsMetal modelMental mapZMETLearning
原始連結:連回原系統網址new window
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視覺隱喻抽取法ZMET(Zaltman Metaphor Elicitation Technique)一般皆利用在行銷領域,本研究結合ZMET以及感知要素利用在教育領域,繪製出十六位學習者的學習感知心智地圖,有系統地瞭解學習者在學習歷程的感受,並提出改進學習效率的方法。根據繪製出的共同學習感知心智地圖發現如下:(1)在連結階段,依照學習者的進入點區分為正負兩種感知型態,但不論是以哪一種型態都不影響學習的完成,差別僅在後續的記憶長久度,但建議學習過程盡可能維持在正向感知是較佳的;(2)教師輕鬆活潑的教導將會是以正向感知進入連結階段的關鍵;(3)所有學習者在結束學習後都會產生偏正向的感知,但僅有「價值感」這項感知要素能促使學習者作後續的學習,其他愉悅等感知並無影響。 本研究並發現ZMET結合感知要素能夠較問卷以及訪談更深入地瞭解學習者的感受,但是訪談者的訪談技巧、歸納繪製心智地圖以及溝通的能力對研究結果的品質有相當重要的影響。另外因為受訪者(學生)對教育的涉入較深,因此應用ZMET於教育領域較行銷領域更能夠深入地描繪受訪者的心智地圖。但因教育品質的感受是較不容易具體化而且會隨教師、教材、時間的改變而改變,本研究建議將ZMET應用在線上學習(Online learning)的課程可能能夠得到較穩定而且能夠推論(Generalize)的結果。
ZMET(Zaltman Metaphor Elicitation Technique) has been used in marketing area extensively. This study applies ZMET and emotional factors on education area to depict learners' mental map and propose the methods to improve learning efficiency. According to the retrieved metal map, three main findings are as follows: (1) in connector constructs, learners can have positive and negative emotions, depending on the starting point of entering the stage. These emotions do not affect completion of the learning process. They affect how long learners can recall learned knowledge after the course. We recommend that where possible, positive emotions should be maintained throughout the learning process; (2) relaxed and lively teaching generates positive emotions, and is thus a key in establishing links between originator and connector stage; (3) all learners have positive emotions when completing the learning, but only perceptions of value motivate learners to go on to further learning. In addition, this study finds that the method combing ZEMT and emotional factors is able to dig learners' feeling in depth. But the interviewers' ability to interview and draw metal map is crucial for the research quality. Also, we recommend that ZEMT can retrieve higher generalization ability when it is applied on online learning courses.
期刊論文
1.Jennings, P. A.、Greenberg, M. T.(2009)。The prosocial classroom: teacher social and emotional competence in relation to student and classroom outcomes。Review of Educational Research,79(1),491-525。  new window
2.Zaltman, G.、Coulter, R. H.(1995)。Seeing the Voice of the Consumer: Metaphor-Based Advertising Research。Journal of Advertising Research,35(4),35-51。  new window
3.Khoo-Lattimore, C.、Thyne, M.、Robertson, K.(2009)。The ZMET method: Using projective technique to understand consumer home choice。Marketing Review,9(2),139-154。  new window
4.Lee, T. R.、Chen, S. Y.、Wang, S. T.、Chang, S. E.(2009)。Adoption of mobile location-based services with Zaltman metaphor elicitation techniques。International Journal of Mobile Communications,7(1),117-132。  new window
5.Mayer, J. D.、Salovey, P.、Caruso, D. R.(2004)。Emotional intelligence: Theory, findings, and implications。Psychological Inquiry,15(3),197-215。  new window
6.Lazarus, R. S.(1991)。Progress on a cognitive-motivational-relational theory of emotion。American Psychologist,46(8),819-834。  new window
7.Christensen, Glenn L.、Olson, Jerry C.(2002)。Mapping Consumers' Mental Models with ZMET。Psychology and Marketing,19(6),477-502。  new window
8.任宗浩(20010600)。心智模式動態變化之研究--物理現象的觀察與詮釋。科學教育學刊,9(2),147-168。new window  延伸查詢new window
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11.余鑑、于俊傑、郭蘭穎(2008)。心智地圖與隱喻誘引技術運用於團隊建立之初探。T&D飛訊,第67卷,1-14頁。  延伸查詢new window
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13.Jagacinski, R. J.、Miller, R. A.(1978)。Describing the human operator's internal model of a dynamic system。Human Factors,20,425-433。  new window
會議論文
1.江羚弘、鄭自隆(2009)。國民黨與民進黨的政黨形象:隱喻抽取技術(ZMET)之應用。  延伸查詢new window
學位論文
1.邱嘉慧(2001)。少年小說中負向情緒之因應策略分析--以1996-2000年臺灣本土中篇少年小說為例(碩士論文)。國立東華大學。  延伸查詢new window
2.蔡玉青(1999)。情緒勞務之負荷、因應策略、社會支持與情緒耗竭之相關研究--以休閒、旅館業為例(碩士論文)。國立雲林科技大學,雲林。  延伸查詢new window
圖書
1.溫世頌(2007)。心理學導論。臺北市:三民書局。  延伸查詢new window
2.Gentner, Dedre、Stevens, Albert L.(1983)。Mental models。Hillsdale, New Jersey:Lawrence Erlbaum Associates。  new window
3.Daley, J. M.、Glucksberg, R.、Kinchla, R.、楊語芸(1994)。心理學概論。臺北:桂冠出版社。  延伸查詢new window
4.呂曉俊(2007)。心智地圖的闡釋︰結構、過程與影響。上海。  延伸查詢new window
5.Freedheim, D. K.,、Weiner, I. B.(2004)。History of Psychology。New York。  new window
6.LeDoux, J. E.(1986)。The neurobiology of emotion。Cambridge:Cambridge University Press。  new window
7.LeDoux, J. E.,、Hirst, W.(1990)。Mind and brain: Dialogues in cognitive neuroscience。Cambridge:Cambridge University Press。  new window
8.Norman, D. A.(1987)。Some observation on mental models。New Jersey。  new window
9.White, M., Hartel, C. and Panipucci, D.(2005)。Understanding Cross-Cultural Negotiation: A Model Integrating Affective Events Theory and Communication Accommodation Theory。Emotions in Organizational Behavior。New Jersey。  new window
10.Woolfolk, A.(2009)。Educational Psychology。New Jersey。  new window
圖書論文
1.Zimmerman, B. J.(2000)。Attaining self-regulation: A social cognitive perspective。Handbook of self-regulation。Academic Press。  new window
2.Zimmerman, Barry J.(1998)。Developing Self-Fulfilling Cycles of Academic Regulation: An Analysis of Exemplary Instructional Models。Self-Regulated Learning: From Teaching to Self-Reflective Practice。Guilford Press。  new window
 
 
 
 
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