21 century is the era people going for spiritual life. People have more requests for aesthetics and taste in life. The exhibition designs of business space and interior image have been emphasized more and more. The presences of aesthetics and taste and creativity have become the core concept of business space design add-on and sustainable management. It has been emphasized more on image design and presence of interior design for furniture exhibition space. The purpose of this study is to research the interior design image conformity for furniture exhibition space between designer and audience. This study includes three stages which are design layout, adjective selection and semantic analysis experiment. Ths study subjects divided into two groups which are design team and evaluation team.45 design team students separated into 6 groups and started to arrange and decorate furniture exhibition space. At first, at the design layout stage, the study space is located at a real furniture sales space, the 1~6 floors of "Gal-Fu-Me furniture" at No. 688, Chung Chang Rd., Yungkang, Tainan. The time for design layout is three months. Secondly, at the adjective selection stage, 41 TUT interior design students who are viewers evaluation team, attend the furniture design class, visit the designed site and provide some adjectives according to their feeling. There are 53 adjectives acquired and 12 interior image adjectives are selected by the 41 students' vote. Finally, method of Semantic Differential is employed to analyze the result. The experiment samples are from 28 pictures which are taken from the important design layout of the exhibition space. The samples are combined with the selected 12 pairs of "ruler" which are two opposite adjectives. The experiment subjects are 39 evaluation team students who perform the evaluation to design image conformity of furniture exhibition space. After analysis, some image terms introduced by exhibition designer include luxury, classical, romantic, elegant, warm, modem and advent-grade. The evaluation results of exhibition design through method of Semantic Differential and statistics by experiment subjects obtain three main factors. The first factor is unique with luxury. The second factor is urban with modern. The third factor is romantic with vivid. The analysis results are found that the concept intend to deliver by designer compared to the feeling by audient is similar. In the all designs, the design of fifth floor gives the strongest feeling even the decoration is only on ceiling and the evaluation result is the first factor "unique with luxury".