臺灣旅遊網站之顧客知覺品質與行為意向關係之研究--以顧客整體滿意為中介變項_

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
摘要
外文摘要
引文資料

題名：	臺灣旅遊網站之顧客知覺品質與行為意向關係之研究--以顧客整體滿意為中介變項
書刊名：	休閒產業管理學刊
作者：	郭仲偉／湯美玲
作者(外文)：	Kuo, Chung-wei／Tang, Mei-ling
出版日期：	2011
卷期：	4:2
頁次：	頁37-56
主題關鍵詞：	中介變項；行為意向；知覺品質；旅遊網站；路徑分析；Mediated variable；Behavioral intention；Perceived quality；Travel website；Path analysis
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:4 共同引用:0 點閱:25

近年來網際網路應用普及化，在各大旅行社紛紛成立旅遊網站同時，有效經營管理旅遊網站，是業者所期望了解的。本研究以旅遊網站品質爲基礎，利用路徑分析建構出以顧客整體滿意爲中介歷程的模式，用以探討服務品質與顧客行爲意向之關係。結果顯示，不同社經特性之顧客對於旅遊網站系統之知覺品質存在部分差異性；而顧客對於旅遊網站之知覺品質與旅遊網站之整體滿意、行爲意向有顯著正向關係，其中「網站系統安全與流暢」與「網站附屬功能」是兩項重要的旅遊網站品質。此外，研究亦指出顧客對於旅遊網站之知覺品質與其行爲意向關係會顯著受到顧客對於旅遊網站滿意度之中介變項影響，顯示顧客整體滿意在顧客知覺品質與行爲意向間扮演相當重要角色。研究結果期望可提供旅遊業者在經營管理時之參考依據。

以文找文

As the techniques of Internet mature, new marketing channels/strategies to promote travel products have been developed in response to this electronic commerce. Since the service is intangible, how to develop marketing strategies to increase purchase intentions is an important issue for the managers in marketing online their travel products. Three constraints: information of travel websites, system of travel websites, and service quality has been widely evaluated as key factors to influence the quality of travel websites. Therefore, the purpose of this study was to investigate the relationship between service quality of Taiwan travel websites and behavioral intention for consumers who purchased their travel products on-line. The path analysis was conducted to investigate the effects of perceived quality and behavioral intention under mediator of consumer satisfaction. The main findings of this study that the demographic variables including (education level、monthly income and average weekly frequency of on-line) partially effect service perception regarding the system of the travel websites. The path analysis indicates that the service quality appears to have the positively significant effect on behavioral intentions. Service quality influences consumer satisfaction in two paths: the path of perceived security-consumer satisfaction-behavioral intentions and the path of subsidiary functions-consumer satisfaction-behavioral intentions. Consumer satisfaction finds to have an indirect rather than a direct effect on behavioral intention as moderated by perceived quality. It implies that unless leading to the increase in perceived quality (i.e. security and subsidiary functions); consumer satisfaction is not guaranteed to lead to behavioral intention. For the practical side, travel managers should consider how to improve these services based on findings of statistic results.

以文找文

期刊論文
1.	Zhang, J.、Bloomer, J. M. M.(2008)。The Impact of Value Congruence on Consumer-service Brand Relationships。Journal of Service Research，11(2)，161-178。
2.	MacKinnon, D. P.、Lockwood, C. M.、Hoffman, J. M.、West, S. G.、Sheets, V.(2002)。A Comparison of Methods to Test Mediation and Other Intervening Variables Effects。Psychological Methods，7(1)，83-104。
3.	Myers, B. L.、Prybutok, V. R.、Kappelman, L. A.(1997)。A Comprehensive Model for Assessing the Quality and Productivity of the Information Systems Function: Toward a Theory for Information Systems Assessment。Information Resources Management Journal，10(1)，6-25。
4.	Kuo, Y. F.、Wu, C. M.、Deng, W. J.(2009)。The relationships among service quality, perceived value, customer satisfaction, and post-purchased intention in mobile value-added services。Computers in Human Behavior，25(4)，887-896。
5.	Babakus, Emin、Bienstock, Carol C.、Van Scotter, James R.(2004)。Linking Perceived Quality and Customer Satisfaction to Store Traffic and Revenue Growth。Decision Sciences，35(4)，713-737。
6.	Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1994)。Reassessment of Expectations as a Comparison Standard in Measuring Sevice Quality: Implications for Further Research。Journal of Marketing，58(1)，111-124。
7.	Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。
8.	Pitt, L. F.、Watson, R. T.、Kavan, C. B.(1997)。Measuring Information Systems Service Quality: Concerns for a Complete Canvas。MIS Quarterly，21(2)，209-221。
9.	Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management，11(4-6)，509-514。
10.	Kaiser, Henry F.、Rice, John(1974)。Little Jiffy, Mark IV。Educational and Psychological Measurement，34(1)，111-117。
11.	Tsaur, Sheng-Hshiung、Chang, Te-Yi、Yen, Chang-Hua(2002)。The Evaluation of Airline Service Quality by Fuzzy MCDM。Tourism Management，23(2)，107-115。
12.	DeLone, William H.、McLean, Ephraim R.(1992)。Information Systems Success: The Quest for the Dependent Variable。Information Systems Research，3(1)，60-95。
13.	Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research，17(4)，375-384。
14.	Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。
15.	MacKinnon, D. P.、Krull, J. L.、Lockwood, C. M.(2000)。Equivalence of the Mediation, Confounding and Suppression Effect。Prevention Science，1(4)，173-181。
16.	Beldona, S.、Morrison, A. M.、O'Leary, J.(2005)。Online shopping motivations and pleasure travel products: A correspondence analysis。Tourism management，26(4)，561-570。
17.	Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing，56(3)，55-68。
18.	Nishii, L. H.、Lepak, D. P.、Schneider, B.(2008)。Employee attributions of the why of HR practices: Their effects on employee attitudes and behaviors and customer satisfaction。Personnel Psychology，31(3)，503-545。
19.	Koivumäki, T.、Ristola, A.、Kesti, M.(2008)。The effects of information quality of mobile services on user satisfaction and service acceptance: Empirical evidence from Finland。Behavior and Information Technology，27(5)，375-385。
20.	Kolsaker, A.、Lee, K. L.、Choy, P. C.(2004)。The reluctant Hong Kong consumer: Purchasing travel online。Journal of Consumer Studies，28(3)，295-304。

研究報告
1.	創市際市場研究公司(2004)。線上旅遊類型網站觀察--ARO網路測量研究報告。延伸查詢

學位論文
1.	陳瑞麟(2000)。以消費者為基的網際網路策略--我國旅遊網站之實証研究(碩士論文)。國立成功大學。延伸查詢
2.	陳帝仰(2003)。旅遊網站前端功能與電子化顧客關係管理績效之關係研究。長庚大學，桃園縣。延伸查詢

圖書
1.	Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey：Prentice-Hall Inc.。
2.	Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。

其他
1.	美國行銷科學協會(2010)，http://www.msi.org/， 20100715。延伸查詢
2.	創市際市場研究公司(2005)。九成網友愛旅遊，旅行偏好自己來，http://www.insightxplorer.， 20101012。延伸查詢
3.	資策會電子商務應用推廣中心(2008)，http://www.find.org.tw/find/home.aspx， 20100715。延伸查詢
4.	ALEXA(2008)。網站人潮流量，http://www.alexa.com， 20101107。延伸查詢

圖書論文
1.	Sobel, M. E.(1982)。Asymptotic confidence intervals for indirect effects in structural equations models。Sociology methodology 1982。San Francisco：Jossey-Bass。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	服務創新與節慶意象對遊客重遊意願之影響--以臺灣燈會為例
2.	大學生運動涉入、場所依戀與學校認同之研究--以F大學體適能中心為例
3.	航空公司網頁美感對消費者喚起及行為意圖的影響之研究
4.	消費者購買旅遊商品選擇決策模式之研究--兼論不同行銷通路
5.	應用模糊積分於國內旅遊網站服務品質之評估

無相關博士論文

無相關書籍

無相關著作

1.	鏈接分析視角下我國紅色旅遊網站的網絡結構及影響力研究
2.	知覺價值對旅遊網站黏著度與網路口碑之影響
3.	旅遊網站服務品質、消費者滿意度與購買意願之研究

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫