期刊論文| 1. | Chiang, D. A.、Lin, N. P.(1999)。Correlation of fuzzy sets。Fuzzy Sets and Systems，102(2)，221-226。   |
| 2. | Antil, J. H.(1984)。Conceptualizing and operationalization of involvement。Advances in Consumer Research，11(1)，203-209。 |
| 3. | O'Cass, Aron(2000)。An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing。Journal of Economic Psychology，21(5)，545-576。 |
| 4. | Harrison-Walker, L. J.(2001)。The measurement of word-of-mouth communication and investigation of service quality and customer commitment as potential antecedents。Journal of Service Research，4(1)，60-75。 |
| 5. | Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research，12(3)，341-352。 |
| 6. | Chaudhuri, A. A.(2000)。Macro analysis of the relationship of product involvement and information search: The role of risk。Journal of Marketing Theory and Practice，8(1)，1-15。 |
| 7. | Richins, Marsha L.、Bloch, Peter H.(1986)。After the new wears off: The temporal context of product involvement。Journal of Consumer Research，13(2)，280-285。 |
| 8. | Mittal, B. I.、Lee, M. S.(1989)。A causal model of consumer involvement。Journal of Economic Psychology，10(3)，363-389。 |
| 9. | Richins, M. L.、Root-Shaffer, T.(1988)。The role of involvement and opinion leadership in consumer word-of-mouth: An implicit model made explicit。Advances in Consumer Research，15(1)，32-36。 |
| 10. | Mittal, B.(1989)。Measuring Purchase-Decision Involvement。Psychology and Marketing，6(2)，147-162。 |
| 11. | Laczniak, R. N.、Muehling, D. D.(1993)。Toward a Better Understanding of the Role of Advertising Message Involvement in Ad Processing。Psychology & Marketing，10(4)，301-319。 |
| 12. | Yavas, U.、Babakus, E.(1995)。Purchasing Involvement in Saudi Arabia: Measure Development and Validation。Journal of international Consumer marketing，8(1)，23-41。 |
| 13. | Cacioppo, John T.、Petty, Richard E.、Kao, Chuan Feng(1984)。The Efficient Assessment of Need for Cognition。Journal of Personality Assessment，48(3)，306-307。 |
| 14. | Cacioppo, John T.、Petty, Richard E.(1982)。The Need for Cognition。Journal of Personality and Social Psychology，42(1)，116-131。 |
| 15. | Lee, Y. H.(2000)。Manipulating Ad Message Involvement through Information Expectancy: Effects on Attitude Evaluation and Confidence。Journal of Advertising，29(2)，29-43。 |
| 16. | Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising，15(2)，4-34。 |
| 17. | Unger, Lynette S.、Kernan, Jerome B.(1983)。On the meaning of leisure: An investigation of some determinants of the subjective experience。Journal of Consumer Research，9(4)，381-392。 |
| 18. | Havitz, Mark E.、Mannell, Roger C.(2005)。Enduring Involvement, Situational Involvement, and Flow in Leisure and Non-leisure Activities。Journal of Leisure Research，37(2)，152-177。 |
| 19. | Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising，23(4)，59-70。 |
| 20. | Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research，22(1)，41-53。 |
| 21. | Laverie, D. A.、Arnett, D. B.(2000)。Factors affecting fan attendance: The influence of identity salience and satisfaction。Journal of Leisure Research，32(2)，225-246。 |
| 22. | Slama, M. E.、Tashchian, A.(1985)。Selected socioeconomic and demographic characteristics associated with purchasing involvement。Journal of Marketing，49(1)，72-82。 |
| 23. | Smith, Daniel C.、Park, C. Whan(1992)。The Effects of Brand Extensions on Market Share and Advertising Efficiency。Journal of Marketing Research，29(3)，296-313。 |
| 24. | Zadeh, Lotfi Asker(1965)。Fuzzy sets。Information and Control，8(3)，338-353。 |
| 25. | Andrews, J. Craig、Durvasula, Srinivas、Akhter, Syed H.(1990)。A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research。Journal of Advertising，19(4)，27-40。 |
| 26. | Kapferer, Jean-Noel、Laurent, Gilles(1985)。Consumer involvement profiles: a new practical approach to consumer involvement。Journal of Advertising Research，25(6)，48-56。 |
| 27. | Laczniak, Russell N.、Muehling, Darrel D.、Grossbart, Sanford(1989)。Manipulating Message Involvement in Advertising Research。Journal of Advertising，18(2)，28-38。 |
| 28. | Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research，10(2)，135-146。 |
| 29. | Bloch, Peter H.、Richins, Marsha L.(1983)。A Theoretical Model for the Study of Product Importance Perceptions。Journal of Marketing，47(3)，69-81。 |
| 30. | Lee, E. T.、Zadeh, L. A.(1969)。Note on fuzzy languages。Information Sciences，1(4)，403-419。 |
| 31. | Li, Y.、Pedrycz, W.(2005)。Fuzzy finite automata and fuzzy regular expressions with membership values in lattice-ordered monoids。Fuzzy Sets and Systems，156(1)，68-92。 |
| 32. | Summers, J. O.(1970)。The identity of women's clothing fashion opinion leaders。Journal of Marketing Research，12(2)，178-185。 |
| 33. | Calder, B. J.、Phillips, L. W.、Tybout, A. M.(1981)。Design research for application。Journal of Consumer Research，8(2)，197-207。 |
| 34. | Clarke, T. K.、Belk, R. W.(1979)。The effects of product involvement and task definition on anticipated consumer effort。Journal of Consumer Research，15(2)，210-224。 |
| 35. | Dholakia, U. M.(1998)。Involvement-response models of joint Effects: An empirical test and extension。Advances in Consumer Research，25(1)，499-506。 |
| 36. | Andrews, J. C.、Durvasula, S.(1991)。Suggestions for manipulating and measuring involvement in advertising message content。Advances in Consumer Research，18(1)，194-201。 |
| 37. | Doostfatemeh, M.、Kremer, S. C.(2004)。New directions in fuzzy automata。International Journal of Approximate Reasoning，38(2)，175-214。 |
| 38. | Foxall, G. R.、Pallister, J. G(1998)。Measuring purchase decision involvement for financial services: Comparison of the Zaichkowsky and Mittal scales。International Journal of Bank Marketing，16(5)，180-194。 |
| 39. | Bezdek, J. C.、Harris, T. D.(1978)。Fuzzy partitions and relations: an axiomatic basis for clustering。Fuzzy Sets and systems，1(2)，111-127。 |
| 40. | Laczniak, R. N.、Kempf, D. S.、Muehling, D. D.(1999)。Advertising message involvement: the role of enduring and situational factors。Journal of Current Issues & Research in Advertising，21(1)，51-61。 |
| 41. | Slama, M. E.、Tashchian, A.(1987)。Validating the S-0-R paradigm for consumer involvement with a convenience good。Journal of Academy of Marketing Science，15(1)，36-45。 |
| 42. | Kantanen, T.、Tikkanen, I.(2006)。Advertising in low and high involvement cultural tourism attractions: Four cases。Tourism and Hospitality，6(2)，99-110。 |