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題名:非典型品牌延伸方式對延伸產品知覺價值之影響
書刊名:中山管理評論
作者:李月華 引用關係潘裕傑
作者(外文):Lee, Yueh-huaPan, Yu-chieh
出版日期:2011
卷期:19:4
頁次:頁971-1001
主題關鍵詞:非典型品牌延伸中介品牌延伸複合品牌延伸Atypical brand extensionComposite brand extensionIntervening brand extension
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:45
期刊論文
1.Braun-LaTour, K. A.、LaTour, M. S.(2004)。Assessing the Long-term Impact of a Consistent Advertising Campaign on Consumer Memory。Journal of Advertising,33(2),49-61。  new window
2.Völckner, Franziska、Sattler, Henrik(2006)。Drivers of Brand Extension Success。Journal of Marketing,70(2),18-34。  new window
3.Yeung, C. W. M.、Wyer, R. S. Jr.(2005)。Does Loving a Brand Mean Loving Its Products? The Role of Brand-elicited Affect in Brand Extension Evaluations。Journal of Marketing Research,42(4),495-506。  new window
4.Roselius, T.(1971)。Consumer ranking of risk reduction methods。Journal of Marketing,35(1),56-61。  new window
5.Washburn, J. H.、Till, B. D.、Priluck, R.(2004)。Brand alliance and customer-based brand equity effects。Psychology and Marketing,21(7),487-508。  new window
6.Sunde, L.、Brodie, R. J.(1993)。Consumer evaluations of brand extensions: Further empirical results。International Journal of Research in Marketing,10(1),47-53。  new window
7.Martinez, E.、Montaner, T.、Pina, J. M.(2009)。Brand extension feedback: The role of advertising。Journal of Business Research,62(3),305-313。  new window
8.Wyer, Robert S. Jr.、Srull, Thomas K.(1986)。Human Cognition in Its Social Context。Psychological Review,93(3),322-359。  new window
9.Lasser, W.、Mittal, B.、Sharma, A.(1995)。Measuring customer-base brand equity。Journal of Consumer Marketing,12(4),11-20。  new window
10.Boush, D. M.、Loken, B.(1991)。A Process-Tracing Study of Brand Extension Evaluations。Journal of Marketing Research,28(1),16-28。  new window
11.Rao, A. R.、Ruekert, R. W.(1994)。Brand alliances as signals of product quality。Sloan Management Review,36(1),87-97。  new window
12.Milewica, John、Herbig, Paul(1994)。Evaluating the brand extension decision using a model of reputation building。Journal of Product & Brand Management,3(1),39-47。  new window
13.Muthukrishnan, A. V.、Weitz, B. A.(1991)。Role of product knowledge in evaluation of brand extension。Advances in Consumer Research,18(1),407-413。  new window
14.Feldman, J. M.、Lynch, J. G., Jr.(1988)。Self-Generated Validity and Other Effect of Measurement on Belief, Attitude, Intention, and Behavior。Journal of Applied Psychology,73(3),421-435。  new window
15.Tauber, Edward M.(1988)。Brand leverage: strategy for growth in a cost-controlled world。Journal of Advertising Research,28(4),26-30。  new window
16.Swaminathan, V.、Fox, R. J.、Reddy, S. K.(2001)。The impact of brand extension introduction on choice。Journal of Marketing,65(4),1-15。  new window
17.Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing,62(2),46-59。  new window
18.Simonin, Bernard L.、Ruth, Julie A.(1998)。Is a Company Known by the Company It Keeps? Assessing the Feedback Effects of Brand Alliances on Consumer Brand Attitudes。Journal of Marketing Research,35(1),30-42。  new window
19.Erdem, T.(1998)。An empirical analysis of umbrella branding。Journal of Marketing Research,35(3),339-351。  new window
20.Aaker, David A.(1990)。Brand Extensions: The Good, the Bad, and the Ugly。MIT Sloan Management Review,31(4),47-56。  new window
21.Keller, Kevin L.、Aaker, D. A.(199202)。The Effect of Sequential Introduction of Brand Extension。Journal of Marketing Research,29(1),35-50。  new window
22.Olshavsky, Richard W.、Miller, John A.(1972)。Consumer Expectations, Product Performance, and Perceived Product Quality。Journal of Marketing Research,9(1),19-21。  new window
23.Collins, A. M.、Loftus, E. F.(1975)。A spreading-activation theory of semantic processing。Psychological Review,82(6),407-428。  new window
24.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。  new window
25.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。  new window
26.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。  new window
27.Hellier, Phillip K.、Geursen, Gus M.、Carr, Rodney A.、Rickard, John A.(2003)。Customer repurchase intention: A general structural equation model。European Journal of Marketing,37(11/12),1762-1800。  new window
28.Broniarczyk, Susan M.、Alba, Joseph W.(1994)。The importance of the brand in brand extension。Journal of Marketing Research,31(2),214-228。  new window
29.Erickson, Gary M.、Johansson, Johny K.、Chao, Paul(1984)。Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects。Journal of Consumer Research,11(2),694-699。  new window
30.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
31.Sujan, Mita、Bettman, James R.(1989)。The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights From Schema Research。Journal of Marketing Research,26,454-467。  new window
32.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
33.Ahluwalia, R.(200806)。How far can a brand stretch? Understanding the role of self-construal。Journal of Marketing Research,45(1),337-350。  new window
34.Boush, D. M.、Shipp, S.、Loken, B.、Genctok, E.、Crockett, S.、Kennedy, E.、Minshall, B.、Misurell, D.、Rochford, L.、Strobel, J.(1987)。Affect generalization to similar and dissimilar brand extensions。Psychology and Marketing,4(8),225-237。  new window
35.Burke, R. R.、Oliva, T. A.、Rangaswamy, A.(1993)。Brand equity and brand names。International Journal of Research in Marketing,10(1),61-75。  new window
36.Meyvis, T.、Janiszewski, C.(2004)。When are broader brands stronger brands? An. accessibility perspective on the formation of brand equity。Journal of Consumer Research,31(3),346-357。  new window
37.Cortinas, M.、Elorz, M.、Mugica, J. E.(2008)。The use of loyalty cards databases: difference in regular price and discount sensitivity in the brand choice between card and non-card holders。Journal of Retailing and Consumer Services,15(1),42-51。  new window
38.Sternthal, B.、Phillips, L. W.、Dholakia, R. R.(1978)。The persuasive effect of source credibility: A situational analysis。Public Opinion Quarterly,78,285-314。  new window
39.Desai, K. K.、Keller, K. L.(2002)。The effects of ingredient branding strategies on host brand extendibiiity。Journal of Marketing,66(1),73-93。  new window
40.Lee, K.、Shavitt, S.(2009)。Can McDonald's food ever be considered healthful? Metacognitive experiences affect the perceived understanding of a brand。Journal of Marketing Research,46(2),222-233。  new window
41.Supphellen, M.、Eismann, O.、Hem, L. E.(2004)。Can advertisements for brand extensions revitalize flagship products? An experiment。International Journal of Advertising,23(2),173-96。  new window
42.Volckner, F.、Sattler, H.、Kaufmann, G.(2008)。Image feedback effects of brand extensions: Evidence from a longitudinal field study。Market Letter,19(2),109-124。  new window
43.Lei, J.、Dawar, N.、Lemmink, J.(2008)。Negative spillover in brand portfolios: Exploring the antecedents of asymmetric effects。Journal of Marketing,72(2),111-123。  new window
44.Martinez, E.、Pina, J. M.(2009)。Modeling the brand extension's influence on brand image。Journal of Business Research,62(1),50-60。  new window
45.Milberg, S. J.、Sinn, F.(2007)。Vulnerability of global brands to negative feedback effects。Journal of Business Research,45(6),6-39。  new window
46.Park, C. W.、Junk, S. Y.、Shocker, A. D.(1996)。Composite branding alliance: An investigation of extension and feedback effect。Journal of Marketing Research,33(11),453-466。  new window
47.Park, C. W.、Milberg, S.、Lawson, R.(1991)。Evaluation of brand extension: The role of product level similarity and brand concept consistency。Journal of Consumer Research,18(9),185-193。  new window
研究報告
1.Bridges, S.、Keller, K. L.、Sood, S.(1999)。Communication Strategies for Brand Extensions: The Effects of Dominant Parent Brand Associations , Perceived Fit , and Explanatory Links。  new window
學位論文
1.徐榮國(2004)。品牌延伸策略影響消費者購買延伸產品知覺價值之研究(碩士論文)。淡江大學。  延伸查詢new window
圖書
1.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
 
 
 
 
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