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K.(2003)。The Impact of Content and Design Elements on Banner Advertising Click-through Rates。Journal of Advertising Research，43(4)，410-418。 | | 17. | Robinson, H.、Wysocka, A.、Hand, C.(2007)。Internet advertising effectiveness-The Effect of Design On Click-Through Rates for Banner Ads。International Journal of Advertising，26(4)，527-541。 | | 18. | Chatterjee, P.、Hoffman, D. L.、Novak, T. P.(2003)。Modeling the Clickstream: Implications for Web-Based Advertising Efforts。Marketing Science，22(4)，520-541。 | | 19. | Chandon, J.、Chtourou, M.、Fortin, D.(2003)。Effects of Configuration and Exposure Levels on Responses to Web Advertisements。Journal of Advertising Research，43(2)，217-229。 | | 20. | Calisir, F.、Karaali, D.(2008)。The Impacts of Banner Location, Banner Content and Navigation Style on Banner Recognition。Computers in Human Behavior，24(2)，535-543。 | | 21. | Hofacker, C.、Murphy, J.(1998)。World Wide Web Banner Advertisement Copy Testing。European Journal of Marketing，32(7/8)，703-712。 | | 22. | Sherman, L.、Deighton, J.(2001)。Banner Advertising: Measuring Effectiveness and Optimizing Placement。Journal of Interactive Marketing，15(2)，60-64。 | | 23. | Dahlen, M.(2001)。Banner Advertisements through a New Lens。Journal of Advertising Research，41(4)，23-30。 | | 24. | Chtourou, Mohamed、Chandon, Jean-Louis、Zollinger, Monique(2002)。Effect of Price Information and Promotion on Click-Through Rates for Internet Banners。Journal of Euromarketing，11(2)，23-40。 | 會議論文| 1. | Bernard, M.L.(2001)。Developing Schemas for the Location of Common Web Objects。Santa Monica, CA。1161-1165。 | 其他| 1. | Internet Advertising and Media Association(2009)。2005~2009台灣網路廣告量統計。 延伸查詢 | | 2. | 數位時代(2009)。2009年台灣熱門網站100總榜單，http://www.bnext.com.tw/WeekPickView_67， 20090615。 延伸查詢 | | 3. | ZenithOptimedia(2009)。ZenithOptimedia Releases April 2009 Ad Expenditure Forecasts，http://www.zawya.com/Story.cfm/sidZAWYA20090414132254/， 20110615。 | | 4. | Bicknell, C.。Net Ad Rates Continue to Fall，http://www.wired.com/techbiz/media/news/1999/01/17520， 20110615。 | | 5. | Bruner, R.(2006)。Best Practices for Optimizing Web Advertising Effectiveness，http://www.doubleclick.com/insight/pdfs/dc_bpwp_0605.pdf， 20110615。 | | 6. | Interactive Advertising Research(2009)。IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC)，http://www.iab.net/insights_research/1357， 20110615。 | | 7. | eMarketer(2009)。The Latest Ad Click Count，http://www.emarketer.com/Article.aspx?R=1006969， 20110615。 | | 8. | Rettie, R.，Grandcolas, U.，McNeil, C.(2004)。Post Impressions: Internet Advertising without Click-through，http://eprints.kingston.ac.uk/2104/， 20110615。 | |