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題名:The Moderating Role of E-Marketing on the Consequences of Market Orientation in Nigerian Firms
書刊名:International Journal of Business and Information
作者:Asikhia, Olalekan U.
出版日期:2009
卷期:4:2
頁次:頁243-270
主題關鍵詞:E-marketingMarket orientationCompetitive intensityMarketing competenciesFirm performance
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:21
期刊論文
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18.Slater, Stanley F.、Narver, John C.(1995)。Market Orientation and the Learning Organization。Journal of Marketing,59(3),63-74。  new window
19.Leonidou, Leonidas C.、Katsikeas, Constantine S.、Samiee, Saeed(2002)。Marketing Strategy Determinants of Export Performance: A Meta-analysis。Journal of Business Research,55(1),51-67。  new window
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