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題名:中國李娜效應對臺灣職業網球運動發展之省思
書刊名:中華體育季刊
作者:李仁佐
作者(外文):Lee, Jen-tso
出版日期:2012
卷期:26:1=100
頁次:頁157-162
主題關鍵詞:舉國體制單飛職業化運動贊助Whole nation system for athletics sportIndependentProfessionalizationSport sponsorship李娜
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:3
  • 點閱點閱:186
自2008年北京奧運會後,李娜脫離中國的舉國體制自主單飛,以完全職業化的運作模式經營職業網球生涯,似乎正是近年成績突飛猛進的主因,甚至可能會被引為未來中國網球選手發展的成功模式。本文之目的乃藉由探討網球選手李娜對於中國網壇的價值及影響力,提出對於臺灣網球界之省思。作者經文獻整理提出四項觀點:一、網球運動應朝職業化發展;二、政府獎勵制度的良性改革;三、吸引運動贊助商資源的投入;四、發展職業網球需要專業團隊的協助。最後,冀望本文所提出之觀點,能吸引更多優秀運動人才及社會企業資源加入贊助推廣網球運動,並為步入職業化帶來正向之啟示。
Since the end of the 29th Olympic Games in Beijing in 2008, Na Li has got out of the Whole Nation System for Athletics Sports in China and started her career as an independent professional tennis player. The main reason why she has been making great progress recently might lie in the total professionalization of her career as an independent professional tennis player. The way how she manages her career could very likely be followed by other Chinese tennis players and make them successful as well. The aim of this article is to make some reflections on the development of the professional tennis in Taiwan by probing into the value and influences of Na Li on the tennis development in China. After reviewing the related literature, the author presents four viewpoints: 1. Tennis should be professionalized; 2. The government should make virtuous reforms on the rewarding system; 3. Sponsors should be attracted to get involved in the sport; 4. Professional teamwork is necessary for the development of professional tennis. Hopefully, based on the issues raised by this article, more and more elite athletes and social resources, such as entrepreneurs, could participate in the development and popularization of tennis and have positive effects on the professionalization of tennis in Taiwan.
期刊論文
1.劉中興(20110300)。硬式網球參加亞洲運動會之回顧與展望。國民體育季刊,40(1)=165,46-50+119。  延伸查詢new window
2.歐陽振漢、徐育廷(2009)。網球教練專業能力之探討。輔仁大學體育學刊,8,210-220。new window  延伸查詢new window
3.陳衛華、宋曉宇(2010)。中國網球職業化現狀與對策分析。唐山師範學院學報,32(2),100-102。  延伸查詢new window
4.何彩娟、彭視貴(2010)。李娜網球技戰術發展趨勢。南陽師範學院學報,96,89-91。  延伸查詢new window
5.梁高亮、張光偉(2010)。我國女網單飛模武與舉國體制辯證關系研究。河北體育學院學報,4,54-57。  延伸查詢new window
6.陳如專(2010)。論中國網球遲動的發展。赤峰學院學報,26(4),154-455。  延伸查詢new window
7.郭龍易(2004)。從體育政策探討臺灣體育運動發展之概況。南大體育學報,1,166-170。  延伸查詢new window
8.龔希丹、劉青(2010)。中國女子網球'單飛'面臨的困境及對策硏究。武漢體育學院學報,7,89-92。  延伸查詢new window
9.馬業康、武傑、楊俊敏(2011)。社會發展中競技體育舉國體制語境的變化─從精英體育到大眾體育。山東體育學院學報,1,9-15。  延伸查詢new window
學位論文
1.羅申奇(2008)。2007年四大網球公開賽女子單打選手競賽表現之標記分析(碩士論文)。國立臺東大學。  延伸查詢new window
2.黃淑汝(1999)。台灣地區職業運動贊助管理之研究(碩士論文)。國立交通大學。  延伸查詢new window
圖書
1.蘇嘉祥(2010)。學校運動競賽─精緻化與國際化海外征戰史。我國學校體育現況與展望 \\ 許義雄 (主編)。臺北市。  延伸查詢new window
2.連玉輝(2009)。國内外發展與現況。運動鑑賞叢書: 網球運動篇 \\ 連玉輝 (主編)。臺北市。  延伸查詢new window
3.Stotlar, D. K.(2005)。Developing Sussessful Sport Sponsorship plans。Morgantown, WV。  new window
其他
1.林和謙(2011)。支持體育添利多企業贊助運動員可抵稅!。  延伸查詢new window
2.新華網(2011)。李娜奪冠突破性堪比女排劉翔深情謝丈夫。  延伸查詢new window
3.法制晚報(2011)。法網稱后李娜獲175萬美元巨獎身價飆升將達2億。  延伸查詢new window
4.第一財經日報(2011)。607/219800李娜,贊助商新寵兒。  延伸查詢new window
5.屠佳時(2011)。體制外的娜喊:傳奇能否被複製。  延伸查詢new window
 
 
 
 
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