The purpose of this study was to investigate the motivation asymmetry of students and corporate sponsors. The participants consisted of 88 cadres from the National Taiwan College of Physical Education and 20 corporate sponsors of NTCPE campus sports activities. The instrument was adapted from Han’s (1994) “Questionnaire of Corporate Sponsorship Motivation”. The surveys were administered from 17th to 31st of January, 2011 (the response rate was 90%). The statistical techniques included descriptive statistics, independent sample t-test, one-way ANOVA and chi-square analysis. The following results were discovered. First, the main factors that influenced corporate sponsorship motivation were advertisement and corporate image. Students thought that increased visibility, good image, and promotional methods were important motives, yet corporations thought that it was important to maintain public relations to provide good consumer confidence and good corporate image. In consumption behavioral decision, students thought that it was more important to increase products purchase, sales volume, and purchase volume. Second, there was significance among students and corporations with advertisement and corporate image, consumption behavioral decision. Third, there was no significance in sponsor curriculum, responsible for sponsor works, with advertisement and corporate image, consumption behavioral decision. Fourth, there was a significant difference among consumption behavioral decision and the duration of sponsorship; post-hoc procedure revealed that the sponsorship period of 1-3 years was valued more than 4-6 years. Based on the results, it is suggested that students should provide corporation with contact opportunities and corporate can strengthen sponsors needs assessment, in order to decrease sponsorship motivation asymmetry and ultimately enhance sponsorship benefits.