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題名:以需求理論角度出發的顧客價值研究--以澳門為例
書刊名:澳門研究
作者:劉丁己
作者(外文):Liu, Ting-chi
出版日期:2010
卷期:2010:4=59
頁次:頁82-89+197
主題關鍵詞:需求理論顧客價值顧客需求感知價值澳門Needs theoryCustomer valueCustomer needsPerceived valueMacau
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:17
期刊論文
1.Jones, Thomas. O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect。Harvard Business Review,73(6),88-99。  new window
2.陳明亮(2002)。生命週期不同階段客戶重複購買意向決定因素的實證研究。管理世界,2。  延伸查詢new window
3.Blackwell, S. A.、Szeinbach, S. L.、Barnses, J. H.、Garner, D. W.、Bush, V.(1999)。The Antecedents of Customer Loyalty。Journal of service Research,1(4),362-375。  new window
4.Crosby, L. A.、Christian G.、Sheree L. J.(2002)。Who Move My Value。Marketing Management,September-October,10-11。  new window
5.Maslow, A. H.(1943)。A Theory of Human Motivation。Psychological Review,50(4),37-96。  new window
6.Pine, B. J. II、Gilmore, J. H.(2002)。The Experience Economy。China Machine Press,5,38。  new window
7.Homer, P. M.、Kahle, L. R.(1998)。A Structural Equation Test of the Value-Attitude-Behavior Hierarch。Journal of Personality and Social Psychology,54,638-648。  new window
8.Vriens and Hofstede(2000)。Linking Attributes, Benefits and Consumer Values。Marketing Research,Fall,5-10。  new window
9.Holbrook, M. B.(1996)。Typology of Customer Value。Advances in Consumer Research,23,139。  new window
10.Kahle, L. R.、Beatty, S. E.、Homer, P. M.(1986)。Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Lifestyles (VALS)。Journal of Consumer Research,13(3),405-409。  new window
11.Schneider, B.、Bowen, D. E.(1999)。Understanding customer delight and outrage。Sloan Management Review,41(1),35-45。  new window
12.Colquitt, J. A.、Conlon, D. E.、Wesson, M. J.、Porter, C. O. L. H.、Ng, K. L.(2001)。Justice at the millennium: A meta-anaiytic review of 25 years of organizational justice research。Journal of Applied Psychology,86(3),425-445。  new window
13.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
14.Woodruff, Robert B.(1997)。Customer value: The next source for competitive advantage。Journal of the Academy of Marketing Science,25(2),139-153。  new window
15.Kamakura, Wagner A.、Novak, Thomas P.(1992)。Value-system segmentation: Exploring the meaning of LOV。Journal of Consumer Research,19(1),119-132。  new window
16.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
圖書
1.Anderson J. C.、Narus, J. A.(1998)。Business Market Management: Understanding, Creating and Delivering Value。Upper Saddle River, NJ:Prentice Hall。  new window
2.Monroe, K. B.(1991)。Pricing-making Profitable Decisions。New York:McGraw-Hill。  new window
3.McClelland, David C.(1961)。The Achieving Society。Van Nostrand Reinhold Co.。  new window
4.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
 
 
 
 
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