| 期刊論文| 1. | Huff, L. C.、Alden, D. L.(1998)。An Investigation of Consumer Response to Sales Promotion in Developing Markets: A Three-Country Analysis。Journal of Advertising Research，38(3)，47-56。   | | 2. | Romaniuk, Jenni、Sharp, Byron(2003)。Measuring brand perceptions: Testing quantity and quality。Journal of Targeting, Measurement and Analysis for Marketing，11(3)，218-229。 | | 3. | Tanaka, J.(1987)。How Big is Enough? Sample Size and Goodness-of-Fit in Structural Equation Models with Latent Variables。Child Development，58，134-146。 | | 4. | Schwartz, Barry(1967)。The social psychology of the gift。American Journal of Sociology，73(1)，1-11。 | | 5. | Agrawal, J.、Kamakura, W. A.(1999)。Country of origin: A competitive advantage?。International Journal of Research in Marketing，16(4)，255-267。 | | 6. | Mehta, A.(1999)。Using Self-concept to Assess Advertising Effectiveness。Journal of Advertising Research，39(1)，81-89。 | | 7. | Chandon, Pierre、Wansink, Brian、Laurent, Gilles(2000)。A Benefit congruency framework of sales promotion effectiveness。Journal of Marketing，64(4)，65-81。 | | 8. | Mick, D. G.、DeMoss, M.(1990)。Self-Gifts: Phenomenological Insights from Four Contexts。Journal of Consumer Research，17(3)，322-332。 | | 9. | 何京勝、鍾善美(19990700)。情境因素對消費者決策之影響--中興大學農林畜產品展售中心個案分析。農業金融論叢，42，221-259。 延伸查詢 | | 10. | Hsieh, M. H.、Pan, S. L.、Setiono, R.(2004)。Product, corporate, and country-image dimensions and purchase behavior: A mul-ticountry analysis。Journal of the Academy of Marketing Science，32(3)，251-270。 | | 11. | Shao, C. Y.、Baker, Julie A.、Wagnerc, Judy(2004)。The Effects of Appropriateness of Services Contact Personnel Dress on Customer Expectations of Involvement and Gender。Journal of Business Research，57，1164-1176。 | | 12. | Belk, Russell W.(1975)。Situational Variables and Consumer Behavior。Journal of Consumer Research，2(3)，157-164。 | | 13. | Hirschman, Elizabeth C.、Holbrook, Morris B.(1982)。Hedonic Consumption: Emerging Concepts, Methods and Propositions。Journal of Marketing，46(3)，92-101。 | | 14. | Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising，26(2)，53-66。 | | 15. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。 | | 16. | Dickson, Peter R.、Sawyer, Alan G.(1990)。The Price Knowledge and Search of Supermarket Shoppers。Journal of Marketing，54(3)，42-53。 | | 17. | Strahilevitz, Michal A.、Myers, John G.(1998)。Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell。Journal of Consumer Research，24(4)，434-446。 | | 18. | Hellier, Phillip K.、Geursen, Gus M.、Carr, Rodney A.、Rickard, John A.(2003)。Customer repurchase intention: A general structural equation model。European Journal of Marketing，37(11/12)，1762-1800。 | | 19. | Raghubir, Priya、Corfman, Kim(1999)。When Do Price Promotions Affect Pretrial Brand Evaluations?。Journal of Marketing Research，36(2)，211-222。 | | 20. | Magid, Julie Manning、Cox, Anthony D.、Cox, Dena S.(2006)。Quantifying Brand Image: Empirical Evidence of Trademark Dilution。American Business Law Journal，43(1)，1-42。 | | 21. | Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。 | | 22. | Abdullah, M.、Al-Nasser, A. D.、Husain, N.(2000)。Evaluating functional relationship between image, customer satisfaction and customer loyalty using general maximum entropy。Total Quality Management and Business Excellence，11(4-6)，826-830。 | | 23. | Belén del Río, A.、Vázquez, Rodolfo、Iglesias, Víctor(2001)。The effects of brand associations on consumer response。Journal of Consumer Marketing，18(5)，410-425。 | | 24. | Newberry, C. Robert、Klemz, Bruce R.、Boshoff, Christo(2003)。Managerial Implications of Predicting Purchase Behavior from Purchase Intentions: A Retail Patronage Case Study。The Journal of Services Marketing，17(6)，609-620。 | 學位論文| 1. | 林坤源(2002)。促銷策略對消費者行為影響之研究--以加油站為例(碩士論文)。國立高雄第一科技大學。 延伸查詢 | | 2. | 涂元瀚(2002)。送禮行為中贈人與贈己心理現象之解析(碩士論文)。國立臺灣科技大學。 延伸查詢 | | 3. | 洪毓穗(2009)。生活型態與產品屬性影響消費者購買行為之研究--以彰化縣二林鎮之國產葡萄酒為例(碩士論文)。逢甲大學。 延伸查詢 | | 4. | 葉啟憲(2001)。影響嬰童服飾消費者抗價性之研究--以麗嬰房亞洲地區為例(碩士論文)。國立高雄第一科技大學。 延伸查詢 | 圖書| 1. | Borja de Mozota, Brigitte(2003)。Design management: using design to build brand value and corporate innovation。Allworth Press。 | | 2. | Smith, S.、Wheeler, Joe(2002)。Managing the Customer Experience: Turning Customers into Advocates。Financial Times Prentice Hall。 | | 3. | Perry, A.、Wisnom, D. III(2002)。Before the brand: creating the unique DNA of an enduring brand identity。New York, NY：McGraw-Hill。 | | 4. | 周文賢、張欽富(2000)。聯合分析在產品設計之運用。台北：華泰書局。 延伸查詢 | | 5. | Kotler, P.、Armstrong, G.(2004)。Principles of Marketing。Prentice-Hall。 | | 6. | Popcorn, Faith(1991)。The Popcorn Report。New York：Double Day。 | | 7. | 邱皓政(2003)。量化研究與統計分析。台北：五南圖書出版公司。 延伸查詢 | | 8. | Davis, S. M.(2000)。Brand asset management。San Francisco, CA：Jossey-Bass。 | | 9. | 周文賢(2004)。多變量統計分析。臺北市：智勝文化公司。 延伸查詢 | | 10. | Global Industry Analysts(2008)。Nutraceuticals。Global Industry Analysts, Inc.。 | | 11. | Perreault, W.、McCarthy, E. J.(2005)。Basic Marketing A Global-Managerial Approach。NY：McGraw-Hill。 | | 12. | Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。 | | 13. | 吳明隆(2006)。SPSS統計應用學習實務：問卷分析與統計應用。臺北：知城數位科技。 延伸查詢 | | 14. | Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey：Prentice Hall。 | | 15. | Engel, James F.、Miniard, Paul W.、Blackwell, Roger D.(2001)。Consumer Behavior。Dryden Press。 | | 16. | Blattberg, Robert C.、Neslin, Scott A.(1990)。Sales Promotion: Concepts, Methods, and Strategies。Prentice Hall。 | | 17. | Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex：Harcourt College Publishers。 | | 18. | Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。 | | 19. | Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1995)。Consumer behavior。Dryden Press。 | | 20. | Kotler, Philip(2003)。Marketing Management。Prentice-Hall。 | |