| 期刊論文1. | Liu, T. C.、Wang, C. Y.(2008)。Factors affecting attitudes toward private labels and promoted brands。Journal of Marketing Management,24(3/4),283-298。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Choi, S. Chan(1991)。Price competition in a channel structure with a common retailer。Marketing Science,10(4),271-296。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Choi, S. C.(1996)。Price Competition in a Duopoly Common Retailer Channel。Journal of Retailing,72(2),117-134。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | 魏文欽、卓素芬(20080300)。消費者類型與商店印象對量販店自有品牌影響之實證研究。International Journal of LISREL,1(1),43-60。 延伸查詢![new window](/gs32/images/newin.png) | 5. | Kotler, P.(1991)。Planning Implementing and Control。Journal of Marketing Research,17(7),79-84。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Lin, C. Y.、Marshall, D.、Dawson, J.(2009)。Consumer attitudes towards a European retailer's private brand food products: An integrated model of Taiwanese consumers。Journal of Marketing Management,25(9/10),875-891。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Kuenzel, Sven、Halliday, Sue Vaux(2010)。The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification。Journal of Targeting, Measurement and Analysis for Marketing,18(3/4),167-176。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | 廖俊雄、曾貝莉(2008)。製造商領導下自行銷售予自我品牌策略的選擇。管理學報,25(5),467-485。 延伸查詢![new window](/gs32/images/newin.png) | 會議論文1. | 曾貝莉(2011)。Is OEM the Best stratege for retailer's Private Brand?。2011全球商業經營管理學術研討會。正修科技大學管理學院。 延伸查詢![new window](/gs32/images/newin.png) | 學位論文1. | 楊仁佑(2011)。自有品牌的品牌識別與其對購買意願的影響(碩士論文)。國立成功大學。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 廖怡禎(2011)。消費者為基礎的食品製造商品牌與零售商自有品牌權益之研究(碩士論文)。國立政治大學。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | Kotler, Philip、Armstrong, Gary(1996)。Principles of Marketing。Englewood Cliffs, NJ:Prentice-Hall International, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | 吳青松(1998)。現代行銷學--國際性視野。臺北:智勝文化事業有限公司。 延伸查詢![new window](/gs32/images/newin.png) | 3. | Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Kotler, P.、Armstrong, G.(2011)。Principles of Marketing。Englewood. N. J.:Pearson College Div。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Stern, L. W.、El-Ansary, A. I.(1992)。Marketing Channe1。Englewood Cliffs, N. J.:Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Stern, L. W.、El-Ansary, A. I.、Coughan, A. T.,(1996)。Marketing Channel。Englewood Cliffs. N. J.:Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | 呂俊儀(2011)。科技瞭望--宏碁三次再造,再為台灣創新頁。 延伸查詢![new window](/gs32/images/newin.png) | |