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題名:溫泉泡湯消費者體驗層級效果模式之研究
書刊名:嘉南學報. 人文類
作者:何昆達歐陽宇李珍瑜
作者(外文):Ho, Kun TaOu Yang, YuLi, Chen Yu
出版日期:2011
卷期:37
頁次:頁612-624
主題關鍵詞:溫泉泡湯消費者體驗結構方程模式SPAConsumer experiencesStructural equation modeling
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:8
  • 點閱點閱:32
期刊論文
1.Schmitt, B. H.(1999)。Experiential Marketing。Journal of Marketing Management,15(1),53-67。  new window
2.Sweeney, J. C.、Soutar, G. N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing,77(2),203-220。  new window
3.Brown, S.(1993)。Postmodern Marketing?。European Journal of Marketing,27(4),19-34。  new window
4.Carbone, Lewis P.(1998)。Total Customer Experience Drives Value。Management Review,87(7),62。  new window
5.Oh, Haemoon、Fiore, Ann Marie、Jeoung, Miyoung(2007)。Measuring Experience Economy Concepts: Tourism Applications。Journal of Travel Research November,46,119-132。  new window
6.Venkatesh, A.(1999)。Postmodernism Perspectives for Macro marketing: An Inquiry into the Global Information and Sign Economy。Journal of Macro marketing,12,153-167。  new window
7.Zhu, R. Juliet、Meyers-Levy, J.(2005)。Distinguishing between the Meanings of Music: When Background Music Affects Product Perceptions。Journal of Marketing Research,42(3),333-345。  new window
8.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management,22(6),607-616。  new window
9.Carbone, Lewis P.、Haeckel, Stephan H.(1994)。Engineering customer experiences。Marketing Management,3(3),8-19。  new window
10.Holbrook, M. B.(2005)。Customer Value and Auto Ethnography: Subjective Personal Introspection and the Meanings of a Photograph Collection。Journal of Business Research,58(1),45-61。  new window
11.Strahilevitz, Michal A.、Myers, John G.(1998)。Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell。Journal of Consumer Research,24(4),434-446。  new window
研究報告
1.台灣溫泉研究發展中心(2007)。溫泉產業市場可行性評估調查報告。  延伸查詢new window
學位論文
1.何昆達(2011)。溫泉泡湯消費者體驗內涵與歷程(碩士論文)。嘉南藥理科技大學。  延伸查詢new window
2.Brakus, J.(2001)。A Theory of Consumer Experiences(博士論文)。Columbia University。  new window
3.蘇子炘(2006)。醫學美容消費者體驗層級效果模式(博士論文)。國立中正大學,嘉義縣。new window  延伸查詢new window
圖書
1.黃俊英、林震岩(1994)。SAS精析與實例。台北:華泰書局。  延伸查詢new window
2.Rifkin, J.(2001)。The Age of Access: The New Culture of Hyper Capitalism, Where All of Life Is A Paid-for Experience。New York:Penguin Putnam。  new window
3.邱皓政(2003)。量化研究與統計分析:SPSS中文視窗版資料分析範例解析。五南圖書出版股份有限公司。  延伸查詢new window
4.Pine, B. J. II、Gilmore, J. H.(1999)。The experience economy: Work is theatre and every business a state。Harvard Business School Press。  new window
5.吳明隆(2007)。結構方程模式:AMOS的操作與應用。臺北:五南。  延伸查詢new window
 
 
 
 
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