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M.、Kranenburg, H. V.、Salden, A.、Peddemors, A.J.H(2002)。Enabling technology for personalizing mobile services。Proceedings of the Hawaii International Conference on System Sciences, Hawaii, USA.。Hawaii, USA。 | | 4. | Saari, T.、Ravaja, N.、Jari, L.、Turpeinen, M.、Kallinen, K.(2004)。Psychologically targetedpersuasive advertising and product information in e-commerce。International Conference on Electronic Commerce。Delft, Netherlands。 | | 5. | Vatanparast, R.(2007)。Piercing the fog of mobile advertising。Six International Conference on the Management of Business。Toronto, Ontario, Canada。 | | 6. | Varshney, U.、Vetter, R.(2001)。A Framework for the Emerging Mobile Commerce Applications。34th Hawaii international Conference on System Science。Hawaii, USA。3516-3525。 | 研究報告| 1. | 鄭永祥(2008)。軌道系統列車延誤、乘客處理與營運應變模式之研究（國科會計畫編號 NSC 95-2221-E-006-514-MY2）。台灣，台北市：行政院國家科學委員會。 延伸查詢 | | 2. | Zoller, E.、Housen, V. 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A.(1999)。Advertising and Promotion: An integrated Marketing Communications Perspective。Singapore：McGraw-Hill Companies Inc.。 | | 9. | Hagel, John III、Armstrong, Arthur G.(1997)。Net Gain: Expanding Markets Through Virtual Communities。Harvard Business School Press。 | | 10. | Whinston, Andrew B.、Stahl, Dale O.、Choi, Soon-Young(1997)。The Economics of Electronic Commerce。Indianapolis, IN：Macmillan Technical Publishing。 | | 11. | Kotler, Philip(1996)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。 | 其他| 1. | ARC Advisory Group(2001)。Factors of restricting mobile advertising development，http://www.linkedin.com/pub/mauriciokurcgant/6/188/30b， 2008/09/01。 | | 2. | Interactive Advertising Bureau (IAB)(2008)。Platform status report: A mobile advertising overview，http://www.iab.net/media/file/mbole_platform_status_report.pdf， 2008/09/01。 | | 3. | Stamford, C.(2011)。Gartner says worldwide mobile advertising revenue forecast to reach，http://www.gartner.com/it/page.jsp?id=1726614， 2011/01/13。 | 圖書論文| 1. | Zeithaml, Valarie A.(1981)。How Consumer Evaluation Processes Differ Between Goods and Services。Marketing of Services。Chicago：American Marketing Association。 | |