近年來隨著亞洲時尚流行的崛起，國際伸展台紛紛開始重視東方面孔的模特兒市場，而臺灣亦順應此風潮，眾多國內經紀公司，每年均透過舉辦大型比賽或選秀機制，來招募欲投入專業模特兒行列的新人們，使得越來越多年經人對模特兒這產業有著高度的熱誠與嚮往，希望能擠身進入專業模特兒的行列。但由於國內模特兒環境與制度，並非如此的健全，市場萎縮、工作機會有限，加上經紀公司發展定位與認知不同，在缺乏完整的基本教育訓練下，形成專業、業餘（網拍、素人、宣傳模特兒）共同爭搶市場大餅之混亂情形發生。同時在許多年輕人，不瞭解實際國內模特兒市場概況、自我定位與模特兒經紀公司屬性下，產生許多錯誤的迷思。因此本文主要目的，希冀從國內模特兒市場環境與機會面，分析模特兒來源、教育訓練、人才培養機制與經紀公司發展屬性等觀點進行瞭解，並重新導正與釐清許多人對模特兒的錯誤迷思及產業的認知，以利作為未來欲投入此專業模特兒產業新人之參考。

Along with the raising in Asian fashion market, there are more and more oriental faces show up in the international fashion events. This trend encourages many young people in Taiwan to join this industry and dream about standing on the stage. Therefore, following the needs, many model agencies in Taiwan recruit new blood every year through holding competition model or beauty contests. Despite of all the spot lights and attentions on the stage, behind the scene however, the market in Taiwan is highly competitive due to unorganized agency system, limited capacity of the market and lack of information. The purpose of this article is to, firstly, clarify the current position of model industry in Taiwan through analyzing market environment including the agency system, education system, human resource, model life cycle; secondly, become a reference for beginner model who are interested in or already in this market.