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F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。 | 3. | Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。 | 4. | 周文賢(2002)。多變量統計分析:SAS/STAT使用方法。智勝文化事業有限公司。 延伸查詢 | 5. | 黃俊英、林震岩(1997)。SAS精析與實例。臺北:華泰文化事業股份有限公司。 延伸查詢 | 6. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 其他1. | 邱裕賓(2006)。網路商店線上購物模式:線上購買經驗調節效果之研究。 延伸查詢 | 2. | 財團法人資訊工業策進會(2008)。經濟部97 年度電子商務法制及基礎環境建構計畫B2C 電子商店經營調查報告,台北:經濟部。 延伸查詢 | 3. | 張碧珍,張志村,吳錦宗(2000)。網路金融市場的現況探討:以虛擬(銀行與保險)共組經營模式。 延伸查詢 | 4. | 經濟部商業司(2008)。2008 年電子商務年鑑,台北:經濟部。 延伸查詢 | 5. | 龔仁文(2004)。商業e 化典範:台灣電子商務發展趨勢。 延伸查詢 | 6. | Belkin, N. J. ; Cool, C. ; Stein, A. ; Thiel, U.(1995)。Cases, Scripts and Information-seeking Strategies: On the Design of Interactive Information Retrieval Systems。 | 7. | Belkin, N. J. ; Marchetti, P. 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J.(2004)。Consumers' Perceptions of E-shopping Characteristics: An Cxpectance-value Approach。 | 16. | Lim, H. ; Dubinsky, A. J.(2005)。The Theory of Planned Behavior in E-commerce: Making A Case for Interdependencies between Salient Beliefs。 | 17. | Mahmood, M. A. ; Bagchi, K. ; Ford, T. C.(2004)。Online Shoppingb: A Cross-country Empirical Research。 | 18. | Moe, W. W. ; Fader, P. S.(2004)。Dynamic Conversion Behavior at E-commerce Sites。 | 19. | Olson, J. S. ; Olson, G. M.(2000)。I2i trust in E-commerce。 | 20. | Taylor, S. ; Todd, P. A.(1995)。Decomposition of Cross Effects in the Theory of Planned Behavior: A Study of Consumer Adoption Intentions。 | 21. | Van Riel, C. R. ; Liljander, V. ; Jurriëns, P.(2001)。Exploring Consumer Evaluations of E-service: A Portal Site。 | 22. | Verhoef, C. P. ; Neslin, A. S. ; Vroomen, B.(2007)。Multichannel Customer Management: Understanding the Research-shopper Phenomenon。 | 23. | Waterworth, J. A. ; Chignell, M. 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