How ECFA (Economic Cooperation Framework Agreement) is affecting Taiwan's agricultural industry? Through field investigation, we understood that Taiwan Farmers Association plays a leading role in processing and marketing agricultural products and evaluating agricultural cooperative credit. The Association serves as a propagandist to preach the value of farm life and as a promoter to set model standard for agricultural products. Understanding the present status and future plan of the Association, one can get a glimpse of its integration trend in regard to rendering services and operating features in the post ECFA era.