| 期刊論文| 1. | Korajczyk, Robert A.、Lucas, Deborah J.、McDonald, Robert L.(1991)。The Effect of Information Releases on the Pricing and Timing of Equity Issues。Review of Financial Studies，4(4)，685-708。   | | 2. | Chordia, T.、Huh, S.-W.、Subrahmanyam, A.(2007)。The Cross-Section of Expected Trading Activity。Review of Financial Studies，20(3)，709-740。 | | 3. | White, H.(1980)。A Heteroskedasiticity-Consistent Covariance Matrix and A Direct Test for Heteroskedasticity。Econometrica，48(4)，817-838。 | | 4. | Scholes, M. S.(1972)。The Market for Securities: Substitution Versus Price-Pressure and the Effects of Information and Share Price。The Journal of Business，145，179-211。 | | 5. | Grullon, G.、Kanatas, G.、Weston, J. P.(2004)。Advertising, Breadth of Ownership, and Liquidity。The Review of Financial Studies，17(2)，439-461。 | | 6. | Milgrom, Paul、Roberts, John(1986)。Price and Advertising Signals of Product Quality。Journal of Political Economy，94(4)，796-821。 | | 7. | Corwin, Shane A.(2003)。The determinants of underpricing for seasoned equity offers。Journal of Finance，58(5)，2249-2279。 | | 8. | Nelson, Phillip J.(1974)。Advertising as information。The Journal of Political Economy，82(4)，729-754。 | | 9. | Barclay, Michael J.、Litzenberger, Robert H.(1988)。Announcement effects of new equity issues and the use of intraday price data。Journal of Financial Economics，21(1)，71-99。 | | 10. | Mikkelson, Wayne H.、Partch, M. Megan(1986)。Valuation Effects of Security Offerings and the Issuance Process。Journal of Financial Economics，15(1/2)，31-60。 | | 11. | Ritter, Jay R.(2003)。Investment Banking and Securities Issuance。Handbook of the Economics of Finance，1，255-306。 | | 12. | Asquith, P.、Mullins, D. W.(1986)。Equity Issues and Offering Dilution。Journal of Financial Economics，15(1/2)，61-89。 | | 13. | Stigler, George Joseph(1961)。The Economics of Information。Journal of Political Economy，69(3)，213-225。 | | 14. | Choe, H.、Masulis, R. W.、Nanda, V.(1993)。Common stock offerings across the business cycle: Theory and evidence。Journal of Empirical Finance，1(1)，3-31。 | | 15. | Lucas, D. J.、McDonald, R. L.(1990)。Equity Issues and Stock Price Dynamics。The Journal of Finance，45(4)，1019-1043。 | | 16. | Miller, Merton H.、Rock, Kevin(1985)。Dividend policy under asymmetric information。The Journal of Finance，40(4)，1031-1051。 | | 17. | Leland, Hayne E.、Pyle, David H.、Brealey, Richard(1977)。Informational Asymmetries, Financial Structure, and Financial Intermediation。The Journal of Finance，32(2)，371-387。 | | 18. | Atiase, Rowland Kwame(1985)。Predisclosure Information, Firm Capitalization, and Security Price Behavior Around Earnings Announcements。Journal of Accounting Research，23(1)，21-36。 | | 19. | Bayless, Mark、Chaplinsky, Susan(1996)。Is there a window of opportunity for seasoned equity issuance?。Journal of finance，51，253-278。 | | 20. | Titman, Sheridan、Wei, Kuo-Chiang John、Xie, Feixue(2004)。Capital investments and stock returns。Journal of Financial and Quantitative Analysis，39(4)，677-700。 | | 21. | Jensen, Michael C.(1986)。Agency Costs of Free Cash Flow, Corporate Finance, and Takeovers。The American Economic Review，76(2)，323-329。 | | 22. | Merton, Robert C.(1987)。A simple model of capital market equilibrium with incomplete information。The Journal of Finance，42(3)，483-510。 | | 23. | DeAngelo, Harry、Masulis, Ronald W.(1980)。Optimal Capital Structure under Corporate and Personal Taxation。Journal of Financial Economics，8(1)，3-29。 | | 24. | Modigliani, Franco、Miller, Merton H.(1963)。Corporate Income Taxes and the Cost of Capital: A Correction。The American Economic Review，53(3)，433-443。 | | 25. | Myers, Stewart C.、Majluf, Nicholas S.(1984)。Corporate Financing and Investment Decisions When Firms Have Information That Investor Do Not Have。Journal of Financial Economics，13(2)，187-221。 | 其他| 1. | Ambarish, R.; John, K.; Williams, J.(1987)。Efficient Signalling with Dividends and Investment。 | | 2. | Bagwell, K.; Ramey, G.(1994)。Advertising and Coordination。 | | 3. | Baker, M.; Ruback, R. S.; Wurgler, J.(2007)。Behavioral Corporate Finance: A Survey。 | | 4. | Chemmanur, T.; Yan, A.(2009)。Product Market Advertising and New Equity Issues。 | | 5. | Chemmanur, T.; Yan, A.(2009)。Advertising, Attention, and Stock Returns。 | | 6. | Clarke, J.; Dunbar, C.; Kahle, K.(2004)。The Long-run Performance of Secondary Equity Issues: A Test of the Window of Opportunity Hypothesis。 | | 7. | D’Mello, R.; Ferris, S. P.(2000)。The Information Effects of Analyst Activity at the Announcement of New Equity Issues。 | | 8. | Denis, D.(1994)。Investment Opportunities and the Market Reaction to Equity Offerings。 | | 9. | Dierkens, N.(1991)。Information Asymmetry and Equity Issues。 | | 10. | Elliott, W. B.; Prevost, A. K.; Rao, R. P.(2009)。The Announcement Impact of Seasoned Equity Offerings on Bondholder Wealth。 | | 11. | Grossman, G. M.; Shapiro, C.(1984)。Informative Advertising with Differentiated Products。 | | 12. | Heron, R. A.; Lie, E.(2004)。A Comparison of the Motivations for and the Information Content of Different Types of Equity Offerings。 | | 13. | Jung, K.; Kim, Y. C.; Stulz, R. M.(1996)。Timing, Investment Opportunities, Managerial Discretion, and the Security Issue Decision。 | | 14. | Lou, D.(2010)。Attracting Investor Attention through Advertising,,,SSRN Working Paper。 | | 15. | Masulis, R. W.(1983)。The Impact of Capital Structure Change on Firm Value: Some Estimates。 | | 16. | Masulis, R.; Korwar, A.(1986)。Seasoned Equity Offerings: an Empirical Investigation。 | | 17. | Raymar, S.(1993)。The Financing and Investment of a Levered Firm under Asymmetric Information。 | |