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題名:Consumer Ethnocentrism, Self-Image Congruence and Local Brand Preference: A Cross-National Examination
書刊名:Asia Pacific Management Review
作者:徐世同 引用關係文泰來謝佳玲
作者(外文):Shu, Shih-tungStrombeck, StephenHsieh, Chia-ling
出版日期:2013
卷期:18:1
頁次:頁43-61+a7
主題關鍵詞:消費者民族優越感自我形象一致性本土品牌偏愛Consumer ethnocentrismSelf-image congruityLocal brand preference
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:40
期刊論文
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4.Chung, J. E.、Pysarchik, D. T.(2000)。A model of behavioral intention to buy domestic versus imported products in a Confucian culture。Marketing Intelligence and Planning,18(5),281-291。  new window
5.Coulter, R. A.、Feick, L. F.、Price, L. L.(2002)。Changing faces: Cosmetics opinion leadership among women in the New Hungary。European Journal of Marketing,36(11),1287-1308。  new window
6.Graeff, T. R.(1997)。Consumption situations and the effects of brand image on consumers' brand evaluations。Psychology and Marketing,14(1),49-70。  new window
7.Kim, H. J.、Byun, S. Y.、Park, M. C.(2004)。Mobile handset subsidy policy in Korea: Historical analysis and evaluation。Telecommunication Policy,28,23-42。  new window
8.Landon, E. L. Jr.(1974)。Self-concept, ideal self-concept, and consumer purchase intentions。Journal of Consumer Research,1(2),44-51。  new window
9.Lee, M. Y.、Knight, D.、Kim, Y. K.(2008)。Brand analysis of a US global brand in comparison with domestic brands in。Journal of Product and Brand Management,17(3),163-174。  new window
10.Lundstrom, W. J.、Lee, O. W.、White, D. S.(1998)。Factors influencing Taiwanese consumer preference for foreign-made white goods: USA versus Japan。Asia Pacific Journal of Marketing and Logistics,10(3),5-29。  new window
11.Olsen, J. E.、Granzin, K. L.、Biswas, A.(1993)。Influencing consumers’ selection of domestic versus imported products: Implications for marketing based on a model of helping behavior。Journal of the Academy of Marketing Science,21(4),307-321。  new window
12.Quester, P. G.、Karunaratna, A.、Kee Goh, L.(2000)。Self-congruity and product evaluation: A cross-cultural study。Journal of Consumer Marketing,17(6),525-537。  new window
13.Schuiling, I.、Kapferer, J. N.(2004)。Real differences between local and international brands: Strategic implications for international marketers。Journal of International Marketing,12(4),97-112。  new window
14.Suh, T.、Kwon, I. W.(2002)。Globalization and reluctant buyers。International Marketing Review,19(2),663-680。  new window
15.Vida, I.、Reardon, J.(2008)。Domestic consumption: Rational, affective or normative choice?。Journal of Consumer Marketing,25(1),34-44。  new window
16.Witkowski, T. H.(1998)。Consumer ethnocentrism in two emerging markets: Determinants and predictive validity。Advances in Consumer Research,25(1),258-263。  new window
17.Baker, T. L.、Hunt, J. B.、Scribner, L. L.(2002)。The effect of introducing a new brand on consumer perceptions of current brand similarity: The roles of product knowledge and involvement。Journal of Marketing Theory and Practice,10(4),45-57。  new window
18.Flynn, L. R.、Goldsmith, R. E.(1999)。A Short, Reliable Measure of Subjective Knowledge。Journal of Business Research,46(1),57-66。  new window
19.Ruyter, K. de、Birgelen, M. van、Wetzels, M.(1998)。Consumer ethnocentrism in international services marketing。International Business Review,7,185-202。  new window
20.Watson J. J.、Wright, K.(2000)。Consumer ethnocentrism and attitudes toward domestic and foreign products。European Journal of Marketing,34(9/10),1149-1166。  new window
21.Higie, Robin A.、Feick, Lawrence F.(1989)。Enduring involvement: Conceptual and measurement issues。Advances in Consumer Research,16(1),690-696。  new window
22.Jamal, A.、Goode, M. M. H.(2001)。Consumers and Brands: A Study of the Impact of Self-Image Congruence on Brand Preference and Satisfaction。Marketing Intelligence and Planning,19(7),482-492。  new window
23.Govers, P. C. M.、Schoormans, J. P. L.(2005)。Product personality and its influence on consumer preference。The Journal of Consumer Marketing,22(4),189-197。  new window
24.Kaynak, E.、Kara, A.(2002)。Consumer perceptions of foreign products: An analysis of product-country images and ethnocentrism。European Journal of Marketing,36(7),928-949。  new window
25.Klein, Jill Gabrielle、Ettenson, Richard(1999)。Consumer animosity and consumer ethnocentrism: An analysis of unique antecedents。Journal of International Consumer Marketing,11(4),5-24。  new window
26.Hogg, M. A.、Terry, D. J.、White, K. M.(1995)。A tale of two theories: A critical comparison of identity theory with social identity theory。Social Psychology Quarterly,58,255-269。  new window
27.Durvasula, Srinivas、Andrews, J. Craig、Netemeyer, Richard G.(1997)。A cross-cultural comparison of consumer ethnocentrism in the United States and Russia。Journal of International Consumer Marketing,9(4),73-93。  new window
28.Han, C. M.(1988)。The Role of Consumer Patriotism In The Choice of Domestic Versus Foreign Products。Journal of Advertising Research,28,25-32。  new window
29.Netemeyer, R. G.、Durvasula, S.、Lichtenstein, D. R.(1991)。A Cross-national Assessment of the Reliability and Validity of the CETSCALE。Journal of Marketing Research,28(3),320-327。  new window
30.Sirgy, M. J.、Grewal, D.、Mangleburg, T. F.、Park, J.、Chon, K. S.、Claiborn, C. B.、Johar, J. S.、Berkman, H.(1997)。Assessing the predictive validity of two methods of measuring selfimage congruence。Journal of the Academy of Marketing Science,25(3),229-241。  new window
31.Dolich, I. J.(1969)。Congruence relationships between self images and product brands。Journal of Marketing Research,6(1),80-84。  new window
32.Bettman, James R.、Park, C. Whan(1980)。Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis。Journal of Consumer Research,7(3),234-248。  new window
33.Johar, J. S.、Sirgy, M. Joseph(1991)。Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal。Journal of Advertising,20(3),23-33。  new window
34.Shankarmahesh, M. N.(2006)。Consumer ethnocentrism: An integrative review of its antecedents and consequences。International Marketing Review,23(2),146-172。  new window
35.Sharma, Subhash、Shimp, Terence A.、Shin, Jeongshin(1995)。Consumer Ethnocentrism: A Test of Antecedents and Moderators。Journal of the Academy of Marketing Science,23(1),26-37。  new window
36.Balabanis, G.、Diamantopoulos, A.(2004)。Domestic country bias, country-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach。Journal of the Academy of Marketing Science,32(1),80-95。  new window
37.Park, C. Whan、Mothersbaugh, David L.、Feick, Lawrence(1994)。Consumer Knowledge Assessment。Journal of Consumer Research,21(2),71-82。  new window
38.Shimp, Terence A.、Sharma, Subhash(1987)。Consumer ethnocentrism: Construction and validation of the CETSCALE。Journal of Marketing Research,24(3),280-289。  new window
39.Klein, Jill Gabrielle、Ettenson, R.、Morris, Marlenne D.(1998)。The animosity model of foreign product purchase: An empirical test in the People's Republic of China。Journal of Marketing,62(1),89-100。  new window
40.Hofstede, Geert、Bond, Michael Harris(1988)。The Confucius Connection: From Cultural Roots to Economic Growth。Organizational Dynamics,16(4),5-21。  new window
41.Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research,9(3),287-300。  new window
42.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
43.Aaker, Jennifer L.(1999)。The Malleable Self: The Role of Self-expression in Persuasion。Journal of Marketing Research,36(1),45-57。  new window
44.Belk, Russell W.(1988)。Possessions and the Extended Self。Journal of Consumer Research,15(2),139-168。  new window
45.Brucks, Merrie(1985)。The effects of product class knowledge on information search behavior。Journal of Consumer Research,12(1),1-16。  new window
會議論文
1.Belk, R. W.(1984)。Explanations for congruence between patron stereotypes and patron selfconcepts。Washington, D.C:American Psychological Association (Division 23)。93-95。  new window
圖書
1.Hofstede, G.(1980)。Culture’s Consequences: National Differences in Thinking and Organizing。Beverly Hills, California:Sage Press。  new window
2.Tajfel, H.(1981)。Social Groups and Social Categories。Cambridge:Cambridge University Press。  new window
3.House, R. J.、Javidan, M.、Dorfman, P. W.、Gupta, V.、Hanges, P. J.(2004)。Culture, leadership, and organizations: The GLOBE study of 62 societies。Sage。  new window
4.Sumner, William G.(1906)。Folkways: A Study of the Sociological Importance of Usages, Manners, Customs, Mores, and Morals。Ginn and Company。  new window
5.Douglas, S. P.、Craig, C. S.(1983)。International Marketing Research。Prentice Hall。  new window
圖書論文
1.Tajfel, Henri、Turner, John C.(1986)。The Social Identity Theory of Intergroup Behavior。Psychology of Intergroup Relations。Nelson-Hall。  new window
 
 
 
 
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