The Optimal Ordering and Advertising Policy for a Single-Period Commodity in a Supply Chain_

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題名：	The Optimal Ordering and Advertising Policy for a Single-Period Commodity in a Supply Chain
書刊名：	工業工程學刊
作者：	陳宗輝
作者(外文)：	Chen, Tsung-hui
出版日期：	2010
卷期：	27:5
頁次：	頁363-371
主題關鍵詞：	通路協商；退貨政策；廣告；訂價；Channel coordination；Advertising；Return policy；Newsvendor problem
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:2 共同引用:0 點閱:27

The objective of this study is to investigate the combined effects of the advertising mechanism, return policy, and channel coordination for a manufacturer–retailer channel. In order to maximize the profit of the supply chain in a single selling period, the retailer uses the advertising mechanism to stimulate the customer to buy finished items, and the manufacturer urges the retailer to stock more items by providing the return policy. Under the above-mentioned settings, non-cooperative and cooperative policies are formulated to offer structural and quantitative insights into the interplay between the proposed models. In addition, a profit-sharing mechanism based on channel rebates for achieving a win–win relationship of the channel members is proposed.

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期刊論文
1.	Khouja, M.(1999)。The single-period (news-vendor) problem: literature review and suggestions for future research。International Journal of Production Economics，27，537-553。
2.	Padmanabhan, V.、Png, I. P. L.(1995)。Returns policies: make money by making good。Sloan Management Review，37(1)，65-72。
3.	Lee, W. J.、Kim, DaeSoo(1993)。Optimal and Heuristic Decision Strategies for Integrated Production and marketing Planning。Decision Sciences，24(6)，1203-1213。
4.	Pasternack, B. A.(1985)。Optimal pricing and return policies for perishable commodities。Marketing Science，4(2)，166-176。
5.	Lee, H. L.(2004)。The triple-a supply chain。Harvard Business Review，82(10)，102-113。
6.	Emmons, Hamilton、Gilbert, Stephen M.(1998)。Note: The role of returns policies in pricing and inventory decisions for catalogue goods。Management Science，44(2)，276-283。
7.	Taylor, Terry A.(2002)。Supply chain coordination under channel rebates with sales effort effects。Management Science，48(8)，955-1101。
8.	Gerchak, Y.、Parlar, M.(1987)。A single period inventory problem with partially controllable demand。Computers and Operations Research，14，1-9。
9.	Narayanan, V. G.、Raman, A.(2004)。Aligning incentives in supply chains。Harvard Business Review，82(11)，94-102。
10.	Yue, J.、Austin, J.、Wang, M. C.、Huang, Z.(2006)。Coordination of cooperative advertising in a two- level supply chain when manufacturer offers discount。European Journal of Operational Research，168(1)，65-85。

其他
1.	Cellini, R. and Lambertini, L.(2003)。Advertising in a differential oligopoly game。
2.	Cheng, F. and Sethi, S. P.(1999)。A periodic review inventory model with demand influenced by promotion decisions。
3.	DeCroix, G. A. and Zipkin, P. H.(2005)。Inventory management for an assembly system with product or component returns。
4.	Feichtinger, G. ; Hartl, R. F. and Sethi, S. P.(1994)。Dynamic optimal control models in advertising: recent developments。
5.	Hammer, M.(2001)。The superefficient company。
6.	He, J. ; Chin, K. S. ; Yang, J. B. and Zhu, D. L.(2006)。Return policy model of supply chain management for single-period products。
7.	JØrgensen, S. ; Taboubi, S. and Zaccour, G.(2001)。Cooperative advertising in a marketing channel。
8.	JØrgensen, S. and Zaccour, G.(1999)。Equilibrium pricing and advertising strategies in a marketing channel。
9.	Khouja, M. and Robbins, S. S.(2003)。Linking advertising and quantity decisions in the single-period inventory model。
10.	Leitch, R. A.(1974)。Marketing strategy and optimal production schedule。
11.	Marvel, H. P. and Peck, J.(1995)。Demand uncertainty and returns policies。
12.	Padmanabhan, V. and Png, I. P. L.(1997)。Manufacturer's returns policies and price competition。
13.	Prasad, A. and Sethi, S. P.(2004)。Competitive advertising under uncertainty: a stochastic differential game approach。
14.	Stock, J. ; Speh, T. and Shear, H.(2002)。Many happy (product) returns。
15.	Tsay, A. A.(2001)。Managing retail channel overstock: markdown money and return policies。

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