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引文資料
題名:
Service Dimensions for Consumer Emotions
書刊名:
工業工程學刊
作者:
王韋堯
/
陳盈君
作者(外文):
Wang, Regina W.Y.
/
Chen, Ying-Chun
出版日期:
2011
卷期:
28:2
頁次:
頁134-145
主題關鍵詞:
色溫
;
色相
;
情緒
;
衝動性購買慾望
;
服務維度
;
Color temperature
;
Hue
;
Emotion
;
Impulse buying desire
;
Service dimension
原始連結:
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相關次數:
被引用次數:期刊(
1
) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:
1
共同引用:
5
點閱:19
This study proposes important factors in service dimensions for consumer emotions and conducts a survey by questionnaire. We present three findings. (1) The orders of the survey results in the percentage of sample number with ‘‘hue angle’’ of beverage packaging, emotions, and impulse buying desire all showing ‘‘analogous4contrasting4complementary.’’ (2) In the questionnaire survey of emotions and impulse buying desire, ‘‘medium color temperature,’’ yellow green/green ‘‘analogous,’’ and the combination of these best aroused positive valence and desire. (3) Positive emotion dimensions can better arouse consumers’ impulse buying desire compared with negative emotion dimensions. We hope the proposals for classifications of service dimensions for consumer emotions made in this article will make a contribution to both improving service quality and the research progress on consumer emotion-oriented design and service.
以文找文
期刊論文
1.
Soars‚ B.(2009)。Driving Sales Through Shoppers’ Sense of Sound‚ Sight‚ Smell and Touch。International Journal of Retail and Distribution Management,37(3),286-298。
2.
Wu, C.-S.、Cheng, F.-F.、Yen, D. C.(2008)。The Atmospheric Factors of Online Storefront Environment Design: An Empirical Experiment in Taiwan。Information & Management,45(7),493-498。
3.
Herabadi, A. G.、Verplanken, B.、Van Knippenberg, A.(2009)。Consumption experience of impulse buying in Indonesia: Emotional arousal and hedonistic considerations。Asian Journal of Social Psychology,12(1),20-31。
4.
Babin, B. J.、Chebat, C. G、Michon, R.(2004)。Perceived appropriateness and its effect on quality, affect and behavior。Journal of Retailing and Consumer Services,11(5),287-298。
5.
Puccinelli, N. M.、Goodstein, R. C.、Grewal, D.、Price, R.、Raghubir, P.、Stewart, D.(2009)。Customer experience management in retailing: Understanding the buying process。Journal of Retailing,85(1),15-30。
6.
Summers, T. A.、Hebert, P. R.(2001)。Shedding some light on store atmospherics: Influence of illumination on consumer behavior。Journal of Business Research,54(2),145-150。
7.
Russell, J. A.(2003)。Core Affect and the Psychological Construction of Emotion。Psychological Review,110(1),145-172。
8.
Beatty, S. E.、Ferrell, M. E.(1998)。Impulse buying: Modeling its precursors。Journal of Retailing,74(2),169-191。
9.
Babin, Barry J.、Hardesty, David M.、Suter, Tracy A.(2003)。Color and shopping intentions: The intervening effect of price fairness and perceived affect。Journal of Business Research,56(7),541-551。
10.
Viénota, F.、Duranda, M.-L.、Mahlerb, E.(2009)。Kruithof's rule revisited using LED illumination。Modern Optics,56,1433-1446。
11.
Baker, Julie、Parasuraman, A.、Grewal, Dhruv、Voss, Glenn B.(2002)。The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions。Journal of Marketing,66(2),120-141。
12.
Ladhari, R.(2009)。Service quality, emotional satisfaction, and behavioural intentions: A study in the hotel industry。Managing Service Quality: An International Journal,19(3),308-331。
13.
Russell, James A.(1980)。A circumplex model of affect。Journal of Personality and Social Psychology,39(6),1161-1178。
14.
Chang, Chain-Yeun、Shie, Ming-Ye、Feng, Chih-Cheng、Chang, Jia-Ying、Lai, Shao-Jhen(2009)。Psychological Responses toward Light and Heat in Interior Lighting。Journal of Design Science,12(1),103-127。
15.
Jain, J. P.、Wang W.Y.(2009)。Exploring the types of contrast in advertising graphic design。Design Journal of Design,14(1),63-80。
16.
Huang, Y. X.、Luo, Y. J.(2004)。Emotion-related ERP components and their variety in mood disorder。Advances in Psychological Science,12(1),10-17。
17.
Brunner-Sperdin, A.、Peters, M.(200903/04)。What influences guests' emotions? The case of high-quality hotels。International Journal of Tourism Research,11(2),171-183。
18.
Chen, L. F.、Liu, S. F.、Wang, W. J.、Kao, J. Y.(2008)。Research into tangible augmented reality applied to the display panel design of vending machines。Academic Journal of National Kaohsiung University of Applied Science,37,369-385。
19.
江哲銘、王為、劉建志、陳靖文(200712)。高照度高色溫度照明對人體經絡反應之影響--以大專學生之實驗反應為例。Journal of Architecture,62,75-90。
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20.
Jing, F. J.、Xiong, S. H.(2008)。Underlying mechanism of impulsive consumption behavior: the influence of promotion focus on impulsive consumption behavior。Advances in Psychological Science,16,789-795。
21.
Juang, M. J.、Tsai, C. L.(1998)。The influence of color differentiation on the harmony of object colors。Journal of Design,3,113-130。
22.
Kennedy, L.(2007)。Sensors and LED lighting save energy at Wal-Mart。AFE Facilities Engineering Journal,34,26-27。
23.
Luo, M. R.(2006)。Applying color science in color design。Optics and Laser Technology,38,392-398。
24.
Taiwan Beverage Industries Association(2008)。The Leading Factors of Beverage Manufacturers in Selecting Beverage Bottles。Newsletter,9712。
25.
Viénot, F.、Mahler, E.、Ezrati, J. J.、Boust, C.、Rambaud, A.、Bricoune, A.(2008)。Color appearance under LED illumination: the visual judgment of observers。Journal of Light and Visual Environment,32(2),208-213。
26.
王為、江哲銘、張裕隆、楊明興、劉建志(200609)。應用良導絡量測評估色溫度對人體生理反應之影響。建築學報,57,161-180。
延伸查詢
會議論文
1.
Hsieh, Y. H.、Yuan, S. T.(2009)。A quantitative approach to measure customer expectation for service innovation within service experience delivery。the ACM International Conference Proceeding Series,(會議日期: 2009/08/12-15)。Taipei。
研究報告
1.
Lang, P. J.、Bradley, M. M.、Cuthbert, B. N.(2005)。International affective picture system (IAPS): Instruction manual and affective ratings。Washington, DC:The Center for Research in Psychophysiology, University of Florida。
學位論文
1.
Hong, M. Y.(2008)。A Study on the I2008nfluence of Various Types of Artificial Lighting and Spectral Characteristics on Human's Physical Reactions(碩士論文)。National Chung Kung University。
2.
李厚強(2002)。人工光源之照度及色溫對視覺感知影響與照明方式調查研究-以住宅客廳為例(碩士論文)。中原大學。
延伸查詢
3.
廖吟軒(2008)。色彩應用之視覺注意力與購買意向關係探討(碩士論文)。國立臺灣科技大學。
延伸查詢
圖書
1.
Hill, D.(2010)。Emotionomics: Leveraging Emotions for Business Success。London:Kogan Page。
2.
Hong, M. Y.(2006)。Store Facility Planning and Management。Taipei:Wu-Nan Book Inc.。
3.
Hunkel, K.、Guan(1998)。Die Kraft der Farben。Taipei:Triumph Publisher。
4.
Lin, S. C.(1987)。Color Planning。Taipei:Arts Publisher。
5.
Noboru, O.(2008)。Color Engineering: Theory and Application。Taipei:Open Tech Books。
6.
Tzeng, C. H.(2002)。The Science and Culture of Colors。Taipei:Yelu Publishing Co. Limited。
7.
Zeithaml, V. A.、Bitner, M. J.、Gremler, D. D.(2008)。Service Marketing。Taipei:The McGraw-Hill Companies。
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