本研究以台中市江文岳羽球館（共3館）消費者為研究對象，主要目的為瞭解羽球運動消費者參與動機因素。每間羽球館各發出100份問卷，共發出300份問卷，有效問卷265份，有效回收率為88%。依研究需要所採用之分析方法包括：描述統計、因素分析、信度分析、t考驗與單因子變異數分析。結果如下：一、不同性別之羽球館消費者在參與動機因素達顯著差異。二、不同年齡之羽球館消費者在參與動機因素達顯著差異。三、不同婚姻狀況之羽球館消費者在參與動機因素達顯著差異。四、不同教育程度之羽球館消費者在參與動機因素達顯著差異。五、不同職業之羽球館消費者在參與動機因素未達顯著差異。六、不同收入之羽球館消費者在參與動機因素未達顯著差異。

The purpose of this study is to understand the participatory motivation of consumer at Chinag, Wen-Yueh Badminton Center in Taichung City. The aim is to find out the consumer's participatory motivation in badminton sport. The subject was badminton participants. A total of 300 questionnaires were administrated, 265 questionnaires were valid, and the effective rate of questionnaire had reached 88%. The data was analyzed by descriptive statistics, factor analysis, reliability analysis, independent sample t-test, One-way ANOVA. The results of the study indicate that: 1. There are significant differences on different sex in participant's motivation.2. There are significant differences on different age in participant's motivation.3. There are significant differences on different between marital statuses in participant's motivation.4. There is no significant difference on different education level in participant's motivation.5. There is no significant difference on different income in participant's motivation.