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引文資料
題名:
供應商調適之多構面模式--創造客戶價值之基礎
書刊名:
商管科技季刊
作者:
施由宜
作者(外文):
Shih, Yio-eih
出版日期:
2013
卷期:
14:2
頁次:
頁217-242
主題關鍵詞:
供應鏈管理
;
價值創造
;
供應商調適
;
顧客關係管理
;
Supply chain management
;
Value creation
;
Supplier adaptation
;
Customer relationship management
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:0
共同引用:0
點閱:20
供應調適通常先由行銷人員了解客戶需求後,協調各部門以配合之;故若從過程面來考慮,供應商的調適現象並非單一面向。然而,過去的研究主要以結構面來區分供應商調適的內容,未以理論描述調適的過程。本研究引用價值鏈模式與開放系統理論之觀念,提出供應商調適之構面區分與構面間關係之假設,以說明供應商透過調適為客戶創造價值的過程。本研究以問卷蒐集台灣高科技供應商提供資料,探索性因素分析分析問卷預試之資料呈現四個構面之因素結構,驗證性因素分析法分析176個有效資料也大致配適四構面之架構,而迴歸分析亦支持本研究提出之構面相關之假設。研究發現:一、供應商調適可區分為產銷調適、物流調適、支援活動調適與投入資源等四個構面。二、產銷調適影響物流調適,透過物流調適又影響支援活動調適及投入資源。
以文找文
Suppling adaptation starts at marketing staff investigating clients’ needs, then the marketing staff coordinates the related departments. Considering the process, the supplier adaptation is not a unidimensional phenomenon. Prior research categorized supplier adaptation by structure and did not theoretically explain the adapting process. Based on the concepts of value-chain model and open system theory, this research proposes hypotheses of dimensional differentiation of supplier adaptation and of relationships between those dimensions to explain the process of creating value for clients through adapting. The researcher collected data from suppliers in Taiwan High-Tech Sectors. Accordingly, Exploratory Factor Analysis (EFA) on the pilot test displayed four dimensions of factor structures. The researcher then employed the Confirmatory Factor Analysis (CFA) on 176 samples supported the four-dimensional structure. In addition, Regression Analysis of these samples supported the proposed relationship between the four dimensions as well. This research had two major findings: First, supplier adaptation can be divided into (1)the production-marketing adaptation, (2)the logistical adaptation, (3)the activity-supporting adaptation, and (4)the invested resources. Second, the production-marketing adaptation influenced the logistical adaptation that also influenced the activity-supporting adaptation and the invested resources.
以文找文
期刊論文
1.
Canning, L.、Hanmer-Lloyd, S.(2001)。Managing the environmental adaptation process in supplier-customer relationships。Business Strategy and The Environment,10,225-237。
2.
Easton, Geoff、Araujo, Luis(1994)。Market exchange, social structures and time。European Journal of Marketing,28(5/6),72-84。
3.
Gulati, R.、Bristow, D.(2005)。The impact of relationship-specific adaptations and information exchange on sales agents' role salience。Marketing Management Journal,15(1),126-139。
4.
Mukherji, A.、Francis, J. D.(2008)。Mutual adaptation in buyer-supplier relationship。Journal of Business Research,61(2),154-161。
5.
Schmidt, S. O.、Tyler, K.、Brennan, R.(2007)。Adaptation in inter-firm relationships: classification, motivation, calculation。Journal of Service Marketing,21(7),530-537。
6.
Cannon, J.-P.、Perreault, W. D. Jr.(1999)。Buyer-Seller relationship in business markets。Journal of Marketing Research,36(4),439-460。
7.
Brennan, D. R.、Turnbull, P. W.、Wilson, D. T.(2003)。Dyadic adaptation in business-to-business markets。European Journal of Marketing,37(11/12),1636-1665。
8.
Hallén, L.、Johanson, J.、Seyed-Mohamed, Nazeem(1991)。Interfirm Adaptation in Business Relationships。Journal of Marketing,55(2),29-37。
9.
Cannon, Joseph P.、Achrol, Ravi S.、Gundlach, Gregory T.(2000)。Contracts, norms, and plural form governance。Journal of the Academy of Marketing Science,28(2),180-194。
10.
Preacher, Kristopher J.、Hayes, Andrew F.(2004)。SPSS and SAS procedures for estimating indirect effects in simple mediation models。Behavior Research Methods, Instruments, & Computers,36(4),717-731。
11.
Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。
12.
Johanson, Jan、Mattsson, Lars-Gunnar(1987)。Interorganizational relations in industrial systems: a network approach compared with the transaction-cost approach。International Studies of Management and Organization,17(1),34-48。
會議論文
1.
Knoppen, D.、Christiaanse, E.(2007)。An Empirical Examination in Buyer-Supplier Dyads in The European Food Industry。OLKC 2006 Conference at the University of Warwick, Coventry。
圖書
1.
Turnbull, P. W.、Valla, J. P.(1986)。Strategies for International Industrial Marketing: The Management of Customer Relationships。Croom Helm, London。
2.
Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。
3.
Porter, Michael E.(1985)。Competitive Advantage: Creating and Sustaining Superior Performance。New York, NY:Schuster Inc.。
4.
Thompson, James D.(1967)。Organizations in Action: Social Science Bases of Administrative Theory。New York:McGraw-Hill。
5.
Håkansson, Håkan(1982)。International marketing and Purchasing of industrial goods: An interaction approach。John Wiley & Sons。
6.
吳明隆、涂金堂(2005)。SPSS與統計應用分析實務。五南圖書出版股份有限公司。
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