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題名:When Do Original Movies Dominate Sequels?--The Moderating Effects of Film Types and Product Knowledge
書刊名:Asia Pacific Management Review
作者:葉淑瑜 引用關係
作者(外文):Yeh, Shu-yu
出版日期:2013
卷期:18:3
頁次:頁239-255+a5
主題關鍵詞:類比學習經驗產品影片類型產品的知識電影Analogy learningExperience goodsFilm typesProduct knowledgeMotion picture types
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:33
期刊論文
1.Basuroy, S.、Chatterjee, S.(2008)。Fast and frequent: Investigating box office revenues of motion picture sequels。Journal of Business Research,61,798-803。  new window
2.Busselle, R.、Bilandzic, H.(2009)。Measuring narrative engagement。Media Psychology,12(4),321-347。  new window
3.Coombs, C.H.、Avrunin, G.S.(1977)。A Theorem on single-peaked preference functions in one dimension。Journal of Mathematical Psychology,16(3),261-266。  new window
4.Cooper-Martin, E.(1992)。Consumers and movies: Information sources of experiential products。Advance in Consumer research,19,756-762。  new window
5.Engnell, R.(1995)。The spiritual potential of otherness in film: The interplay of scene and narrative。Critical Studies in Media Communication,12(3),241-262。  new window
6.Gershoff, A.D.、Johar, G.V.(2006)。Do you know me? Consumer calibration of friends' knowledge。Journal of Consumer Research,32(4),496-503。  new window
7.Gregan-Paxton, J.(2001)。The role of abstract and specific knowledge in the formation of product judgments: An analogical learning perspective。Journal of Consumer Psychology,11(3),141-158。  new window
8.Gregan-Paxton, J.、Hibbard, J. D.、Brunel F. F.、Azar, P.(2002)。So that's what that is: Examining the impact of analogy on consumers' knowledge development for really new products。Psychology and Marketing,19(6),533-550。  new window
9.Gregan-Paxton, Jr.(2003)。How do consumers transfer existing knowledge? A comparison of analogy and categorization effects。Journal of Consumer Psychology,13(4),422-430。  new window
10.Hennig-Thurau, T.、Houston, M. B.、Heitjans, T.(2009)。Conceptualizing and measuring the monetary value of brand extensions: The case of motion pictures。Journal of Marketing,73(6),167-183。  new window
11.Hong, J.、Sternthal, B.(2010)。The effects of consumer prior knowledge and processing strategies on judgments。Journal of Marketing Research,47(2),301-311。  new window
12.Krider, R.E.(2006)。Invited commentary research opportunities at the movies。Marketing Science,2(6),662-664。  new window
13.Kumar, P.(2005)。Brand counter-extensions: The impact of brand extension success versus failure。Journal of Marketing Research,42(2),183-194。  new window
14.Ladhari, R.(2007)。The movie experience: A revised approach to determinants of satisfaction。Journal of Business Research,60(5),454-462。  new window
15.Moon, S.、Bergey, P. K.、Iacobucci, D.(2010)。Dynamic effects among movie ratings, movie revenues, and viewer satisfaction。Journal of Marketing,74,108-121。  new window
16.Moreau, C. Page、Lehmann, Donald R.、Markman, Arthur B.(2001)。Entrenched knowledge structures and consumer response to new products。Journal of Marketing Research,38,14-29。  new window
17.Raghunathan, R.、Corfman, K.(2006)。Is happiness shared doubled and sadness shared halved? social influence on enjoyment of hedonic experience。Journal of Marketing Research,43(3),386-394。  new window
18.Raju, P.S.、Subhash, C.L.、Mangold, W.G.(1995)。Differential effects of subject product knowledge, object knowledge and usage experience on decision making: An exploratory investigation。Journal of Consumer Psychology,4(2),153-180。  new window
19.Redden, J.P.(2007)。Reducing satiation: The role of categorization level。Journal of Marketing Review,34,624-634。  new window
20.Reidenback, R.E.、Grimes, S.(1984)。How concept knowledge affects concept evaluation。Journal of Product Innovation Management,4(12),255-266。  new window
21.Sood, Sanjay、Drèze, Xavier(2006)。Brand extensions of experiential goods: Movie sequel evaluations。Journal of Consumer Research,33(3),352-360。  new window
22.Swami, S.(2006)。Invited commentary: Research perspectives at the interface of marketing and operations: Applications to the motion picture industry。Marketing Science,25(6),670-673。  new window
23.Wolfe, A. S.(1992)。Who's Gotta have it? The ownership of meaning and mass media texts。Critical Studies in Media Communication,9(3),261-276。  new window
24.Roehm, M. L.、Sternthal, B.(2001)。The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies。Journal of Consumer Research,28(2),257-272。  new window
25.Maheswaran, Durairaj、Sternthal, Brian(1990)。The effects of knowledge, motivation, and type of message on ad processing and product judgments。Journal of Consumer Research,17(1),66-73。  new window
26.Briley, D. A.、Aaker, J. L.(2006)。When does culture matter? Effects of personal knowledge on the correction of culture-based judgments。Journal of Marketing,43(3),395-408。  new window
27.Park, C. W.、Lessig, V. P.(1981)。Familiarity and its impacts on consumer decision biases and heuristics。Journal of Consumer Research,8,223-230。  new window
28.Gregan-Paxton, Jennifer、John, Deborah Roedder(1997)。Consumer Learning by Analogy: A Model of Internal Knowledge Transfer。Journal of Consumer Research,24(3),266-284。  new window
29.Brucks, Merrie(1985)。The effects of product class knowledge on information search behavior。Journal of Consumer Research,12(1),1-16。  new window
30.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
31.Johnson, Eric J.、Russo, J. Edward(1984)。Product Familiarity and Learning New Information。Journal of Consumer Research,11(1),542-550。  new window
32.Park, C. Whan、Mothersbaugh, David L.、Feick, Lawrence(1994)。Consumer Knowledge Assessment。Journal of Consumer Research,21(2),71-82。  new window
33.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。  new window
34.Neelamegham, R.、Jain, D.(1999)。Consumer Choice Process for Experience Goods: An Econometric Model and Analysis。Journal of Marketing Research,36(3),373-386。  new window
35.Wood, S. L.、Lynch, J. G. Jr.(2002)。Prior Knowledge and Complacency in New Product Learning。Journal of Consumer Research,29,416-426。  new window
36.Elberse, Anita(2007)。The Power of Stars: Do Star Actors Drive the Success of Movies?。Journal of Marketing,71,102-120。  new window
37.Lee, F. L. F.(2006)。Cultural Discount and Cross-Culture Predictability: Examining the Box Office Performance of American Movies in Hong Kong。Journal of Media Economics,19(4),259-278。  new window
會議論文
1.Nabi, R.、Roskos-Ewoldsen, D.、Carpentier, F.(2003)。Prior knowledge as a moderator of fear appeal effects。Conference Papers-International Communication Association; Annual Meeting。San Diego, CA。1-8。  new window
研究報告
1.Lehmann, D.(1997)。A Different Game: Setting The Stage。Boston:Marketing Science Institute。  new window
 
 
 
 
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