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題名:影響品牌延伸評價的因素
書刊名:亞洲(澳門)國際公開大學學報
作者:黃茸
出版日期:2009
卷期:14
頁次:頁67-75
主題關鍵詞:品牌延伸契合度品牌聯想品牌寬度知覺品質Brand extensionFitBrand associationBrand breadthPerceived quality
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:9
期刊論文
1.Tauber, Edward M.(1981)。Brand franchise extensions: New products benefit from existing brand names。Business Horizons,24(2),36-41。  new window
2.符國群(2003)。品牌延伸硏究:回顧與展望。中國軟科學,2003(1),75-81。  延伸查詢new window
3.韋福祥(2000)。品牌延伸的基本理論及其應用。天津商學院學報,20(1),42-46。  延伸查詢new window
4.薛可、餘明陽(2003)。品牌延伸:資産價値轉移與理論模型創建。南開管理評論,6(3),54-60。  延伸查詢new window
5.餘明陽(2000)。論品牌延伸的評估模型。特區經濟,2000(3),13-18。  延伸查詢new window
6.Aaker, D.、Keller, K.(199001)。Customer evaluations of brand extensions。Journal of Marketing,54,27-41。  new window
7.Dacin, P. A.、Smith, D. C.(199405)。The effect of brand portfolio characteristic on customer evaluation of brand extensions。Journal of Marketing Research,31,229-242。  new window
8.Ranagaswamy, A.、Burke, R.、Oliva, T. A.(1993)。Brand equity and extendilbi1ity of brand names。International Journal of Research in Marketing,10,61-75。  new window
9.Bhat, Sobodh、Reddy, Srinivas K.(2001)。The Impact of Parent Brand Attribute Associations and Affect on Brand Extension Evaluation。Journal of Business Research,53(3),111-122。  new window
10.Bridges, Sheri、Keller, Kevin L.、Sood, Sanjay(2000)。Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links。Journal of Advertising,29(4),1-11。  new window
11.John, D. R.、Loken, B.(1993)。Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?。Journal of Marketing,57(3),71-84。  new window
12.Boush, David M.、Loken, Barbara(1991)。A Process-Tracing Study of Brand Extension Evaluation。Journal of Marketing Research,28(1),16-28。  new window
13.Tauber, Edward M.(1988)。Brand leverage: strategy for growth in a cost-controlled world。Journal of Advertising Research,28(4),26-30。  new window
14.Erdem, T.(1998)。An empirical analysis of umbrella branding。Journal of Marketing Research,35(3),339-351。  new window
15.Aaker, David A.(1990)。Brand Extensions: The Good, the Bad, and the Ugly。MIT Sloan Management Review,31(4),47-56。  new window
16.Farquhar, P. H.(1990)。Managing Brand Equity。Journal of Advertising Research,30(4),7-12。  new window
17.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
18.Keller, Kevin Lane、Aaker, David A.(1992)。The Effects of Sequential Introduction of Brand Extensions。Journal of Marketing Research,29(1),35-50。  new window
19.Broniarczyk, Susan M.、Alba, Joseph W.(1994)。The importance of the brand in brand extension。Journal of Marketing Research,31(2),214-228。  new window
20.Park, Choong Whan、Milberg, Sandra、Lawson, Robert(1991)。Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency。Journal of Consumer Research,18(2),185-193。  new window
21.Smith, Daniel C.、Park, C. Whan(1992)。The Effects of Brand Extensions on Market Share and Advertising Efficiency。Journal of Marketing Research,29(3),296-313。  new window
22.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
23.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research,32(6),RC6-RC12。  new window
24.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
25.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
26.Krishnan, H. S.(1996)。Characteristics of Memory Association : A Consumer-based Brand Equity Perspective。International Journal of Research in Marketing,13(4),389-405。  new window
 
 
 
 
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