本研究以問卷調查與專家訪談進行綠色包裝設計認知與評估指標檢核之研究。綠色包裝設計認知方面，便利抽樣 (Convenience sampling) 對民眾及設計系學生進行隨機取樣問卷調查， 69%民眾瞭解綠色包裝， 95.4%支持綠色包裝設計政策； 80%設計學生瞭解綠色包裝設計。評估指標檢核方面，判斷抽樣 (judgment sampling) 對 6位包裝設計資深之產官學者進行深度訪談 (in-depth interviewing)。經開放編碼 (open coding)、主軸譯碼 (axial coding) 及選擇性譯碼 (selective coding) 等步驟分析，歸納結果得知，綠色包裝可由「包裝材質」、「結構造形」、「視覺設計」、「印刷效果」、「流行趨勢」等 5個設計要素進行設計，並萃取出「環保性」、「資源性」、「便利性」、「保護性」、「獨創性」、「污染性」、「美感性」、「行銷性」等 8項綠色包裝設計評估指標方向。

The study on recognition and evaluation indicators of green packaging design in Taiwan is conducted by using questionnaire survey and in-depth interview with specialists. Regarding to the recognition of green packaging design, we use convenience sampling toward general public and design students for the questionnaires survey. 69% of the public understands green packaging design, and 95.4% support green packaging design policy; 80% of the design students understand green packaging design. In the aspect of the evaluation indicators, we use judgment sampling to select and then conduct the in-depth interview with five specialists, who all have years of experience in packaging design from industry, government and research agencies. Through the steps of open coding, axial coding and selective coding analyses, we conclude 6 elements of green packaging design for design processing: “Packaging Material”, “Structure Frame”, “Visual Design”, “Printing Effect”, and “Fashion Trend”; also extracted 8 concepts as the evaluation indicators of green packaging design, which are: “ Eco-friendly”, “Resource”, “Convenience”, “Protection”, “Innovation”, “Pollution”, “Aesthetic perception”, and “Marketing”.