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題名:虛擬社群涉入對於股票投資行為之影響
書刊名:管理評論
作者:郭敏華 引用關係黃柏凱 引用關係許碧芳 引用關係
作者(外文):Kuo, Min-huaHuang, Po-kaiHsu, Pi-fang
出版日期:2014
卷期:33:3
頁次:頁53-70
主題關鍵詞:虛擬社群持股分散程度進出頻次停損Virtual communityPortfolio diversificationTrading turnoverStop-loss
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:2
  • 點閱點閱:25
本研究探討虛擬社群涉入對於股票投資行為之影響,係國內外首篇針對此議題所進行的大規 模調查研究。實證結果發現,臺灣e 股民的投資行為,不論是靜態的持股分散程度或是動態 的投資進出頻次,均受到投資者虛擬社群的涉入程度所影響,更明確地說,個別投資人對於 虛擬社群的參與深度(涉入時間)與其持股分散程度和交易頻次,都呈現顯著的正向關係。此外, 本研究也發現,投資人對於虛擬社群的參與廣度(參與的社群網站數)較高者,較能積極設立停 損且切實執行。此現象意味著,虛擬世界中的人際網絡並不「虛擬」,對於投資人的決策與行 為已具有十分顯著的影響。本研究的成果發現,對於財務學中的投資行為與社會心理學的人際關係等議題之探討,都具有開創性的重要價值。
This study explores the impacts of e-stock-investors’ involvement in virtual community on their investment behaviors. It is the first paper, as far as we know, discussing this issue systematically by a large-scale survey. The empirical results show that individual e-investors’ involvement in virtual communities significantly affects their portfolio diversification and trading turnover. Specifically, when a Taiwanese e-investor spends more time in virtual community, he/she holds a more diversified portfolio and trades more frequently. In addition, when he/she attends more social websites, he/she is more inclined to do the loss-stops. It implies that the virtual community is not “virtual” and brings about significant influences on investment behaviors. The findings of this paper are insightful for the re- searches on the social networks analysis in Sociology, the interpersonal relationships in Social Psychology, as well as the investment behaviors in Finance.
期刊論文
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會議論文
1.郭敏華、陳靜宜(2006)。資訊網絡使投資人進出頻繁。2006年國際學術研討會(管理組),銘傳大學(主辦) 。  延伸查詢new window
2.郭敏華、郭迺鋒、蕭欣宜(2003)。人際網絡對家計單位金融投資的影響:「民國86年到90年家計收支調查」之實證分析。第四屆全國實證經濟學研討會,東華大學經濟學系與台灣經濟學會(主辦) (會議日期: 2003年4月26日-27日)。  延伸查詢new window
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2.Forsyth, Donelson R.(1990)。Group dynamics。Brooks/Cole Publishing Company。  new window
圖書論文
1.郭敏華、郭迺鋒(2006)。台灣股票投資散戶持股多角化之應然與實然。世新大學五十週年校慶學術論文集。臺北:世新大學。  延伸查詢new window
 
 
 
 
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