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題名:製造國形象對知覺品質之影響--品牌強度與價格的調節效果
書刊名:管理資訊計算
作者:張秀惠 引用關係金寶玲 引用關係邱誌偉 引用關係方婷婷 引用關係
作者(外文):Chang, Hsiu-huiChin, PaolingChiu, Chih-weiFang, Ting-ting
出版日期:2014
卷期:3:2
頁次:頁54-63
主題關鍵詞:來源國效應製造國形象知覺品質品牌強度價格Country-of-origin effectsCountry-of-manufacture imagePerceived qualityBrand strengthPrice
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:5
本文探討製造國形象對知覺品質之影響,並討論品牌強度與價格水準之干擾效果。研究採實驗設計方式進行,共有二實驗。結果證實製造國形象影響消費者對產品之知覺品質評價且製造國形象對知覺品質評價之影響受品牌強度之調節,但是並未證實價格水準對製造國形象與知覺品質評價關係之調節效果。
Two experiments examine the effects of country-of-manufacture image on perceived quality and investigate the moderating role of brand strength and price. Results support hypothesized relationship between country-of-manufacture image and perceived quality. Further, the moderating role of brand strength is also confirmed. However, the moderating role of price is not found.
期刊論文
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