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題名:共同製造商與零售商競爭策略之內生選擇
書刊名:亞太經濟管理評論
作者:賀光輝許竹筌
出版日期:2014
卷期:17:2
頁次:頁17-32
主題關鍵詞:製造商領導價格競爭數量競爭Manufacturer leadershipPrice competitionQuantity competition
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:1
  • 點閱點閱:8
本文在一家共同製造商與兩家零售商的通路架構下,探討零售商市場競爭策略的選擇。結果發現,在線性需求函數設定下,零售商將會採取數量競爭的方式,但此一競爭策略不利於製造商。同時,得出製造商會提供數量折扣(quantity discounts)的誘因,零售商之間的競爭會由數量競爭轉變成價格競爭。本文因此提出了製造商給與零售商數量折扣的理論基礎。
In the model of one manufacturer and two retailers, this paper investigated how retailers determine their market competition strategies. This finding disclosed that theses two retailers will adopt quantity competition. However, this competition is unfavorable to the manufacturer. This paper also pointed out that the manufacture will offer quantity discount as the motivation to interfere in the competition between retailers. The quantity competition will then turn into price competition which explains why the manufacturer provides quantity discount to his retailers.
期刊論文
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2.Choi, S. Chan(1991)。Price competition in a channel structure with a common retailer。Marketing Science,10(4),271-296。  new window
3.Choi, S. C.(1996)。Price Competition in a Duopoly Common Retailer Channel。Journal of Retailing,72(2),117-134。  new window
4.吳怡萱(2008)。精算到0.0001元才叫成本。商業周刊,1093,68-72。  延伸查詢new window
5.廖俊雄、曾貝莉(2008)。複式通路下通路權カ之福利分析。公平交易季刊,16(3),21-52。new window  延伸查詢new window
6.Correa(2004)。The Coumot-Bertrand Profit Differential: A Reversal Result in a Differentiated Duopoly with Wage Bargaining。European Economic Review,48,681-696。  new window
7.Grant, S.、Quiggin, J.(1994)。Nash Equilibrium with Mark-up-pricing Oligopolists。Economics Letters,45,245-251。  new window
8.Jeuland, A. P.、Shugan, S. M.(1988)。Channel of Distrubution Profits when Channel Members Form Conjectures。Marketing Science,7(2),202-210。  new window
9.Lai, K. K.、Leung, S. C.、Xiao, D.(2010)。Revenue-Sharing versus Wholesale Price Mechanisms under Different Channel Power Structures。European Journal of Operational Research,203,532-538。  new window
10.Mukherjee, A.、Broll, U.、Mukherjee, S.(2012)。Bertrand versus Cournot Competition in a Vertical Structure: A Note。The Manchester School,80(5),545-559。  new window
11.Tyagi, R. K.(1999)。A Characterization of Retailer Response to Manufacturer Trade Deals。Journal of Marketing Research,36,510-516。  new window
12.Tyagi, R. K.(2005)。Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels。Jowrm of Marketing Research,42,228-32。  new window
13.Gerstner, Eitan、Hess, James D.(1991)。A Theory of Channel Price Promotions。The American Economic Review,81(4),872-886。  new window
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15.Singh, Nirvikar、Vives, Xavier(1984)。Price and Quantity Competition in a Differentiated Duopoly。RAND Journal of Economics,15(4),546-554。  new window
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18.Lee, E.、Staelin, R.(1997)。Vertical strategic interaction: implications for channel pricing strategy。Marketing Science,16(3),185-207。  new window
圖書
1.許竹筌、李仁耀、黃金樹、施惠秋(20091219)。零售商領導下之訂價策略選擇:成本加成訂價與零售利 差訂價之比較分析。台北。  延伸查詢new window
 
 
 
 
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