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題名:The Effects of Moods Induced by Webpage Content on the Effectiveness of Display Ads
書刊名:電子商務學報
作者:黃旭立 引用關係陳思辰
作者(外文):Huang, Shiu-liChen, Szu-chen
出版日期:2014
卷期:16:4
頁次:頁437-459
主題關鍵詞:網路廣告內容關聯廣告心情情感注入模式展示型廣告Internet advertisingContextual advertisingMoodAffect infusion modelDisplay ads
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:29
期刊論文
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3.Moore, Robert S.、Stammerjohan, Claire Allison、Coulter, Robin A.(2005)。Banner advertiser: Web site context congruity and color effects on attention and attitudes。Journal of Advertising,34(2),71-84。  new window
4.Deane, J.、Pathak, M.(2009)。Ontological Analysis of Web Surf History to Maximize the Click-through Probability of Web Advertisements。Decision Support Systems,47(4),364-373。  new window
5.Geuens, M.、De Pelsmacker, P.、Faseur, T.(2011)。Emotional Advertising: Revisiting the Role of Product Category。Journal of Business Research,64(4),418-426。  new window
6.Teng, M. H.、Chang, S. H.(2006)。A hierarchical model for the comorbidity of GAD and depressive disorder。Chinese Journal of Psychological,48(2),203-218。  new window
7.Choi, S. M.、Rifon, N. J.(2002)。Antecedents and Consequences of Web Advertising Credibility: A Study of Consumer Response to Banner Advertisements。Journal of Interactive Advertising,3(1),12-24。  new window
8.Park, H. S.、Levine, T. R.、Westerman, C. Y. Kingsley、Orfgen, T.、Foregger, S.(2007)。The effects of argument quality and involvement type on attitude formation and attitude change: a test of dual-process and social judgment predictions。Human Communication Research,33(1),81-102。  new window
9.Cho, C. H.(2003)。Factors influencing clicking of banner ads on the WWW。Cyberpsychology and Behavior,6(2),201-215。  new window
10.Chun, K. Y.、Song, J. H.、Hollenbeck, C. R.、Lee, J.-H.(2014)。Are contextual advertisements effective? The moderating role of complexity in banner advertising。International Journal of Advertising,33(2),351-371。  new window
11.Dickert, S.、Sagara, N.、Slovic, P.(2011)。Affective motivations to help others: A two- stage model of donation decisions。Journal of Behavioral Decision Making,24(4),361-376。  new window
12.Ding, C. G.、Lin, C.-H.(2012)。How does background music tempo work for online shopping?。Electronic Commerce Research and Applications,11(3),299-307。  new window
13.Gardner, M. P.、Hill, R. P.(1988)。Consumers' mood states: Antecedents and consequences of experiential versus informational strategies for brand choice。Psychology and Marketing,5(2),169-182。  new window
14.Gardner, M. P.、Wilhelm, F. O.(1987)。Consumer responses to ads with positive vs. negative appeals: Some mediating effects of context-induced mood and congruency between context and ad。Current Issues and Research in Advertising,10(1),81-98。  new window
15.Hadjimarcou, J.、Marks, L. J.(1994)。An examination of the effects of context-induced mood states on the evaluation of a “feel-good” product: The moderating role of product type and the consistency effects model。Advances in Consumer Research,21(1),509-513。  new window
16.Hsu, H. Y.、Tsou, H. T.(2011)。The effect of website quality on consumer emotional states and repurchases intention。African Journal of Business Management,5(15),6195-6200。  new window
17.Huang, S. I.(2011)。Designing utility-based recommender systems for e-commerce: Evaluation of preference-elicitation methods。Electronic Commerce Research and Applications,10(4),398-407。  new window
18.Lin, Y. L.、Chen, Y. W.(2009)。Effects of ad types, positions, animation lengths, and exposure times on the click-through rate of animated online advertisings。Computers and Industrial Engineering,57(2),580-591。  new window
19.Nagar, K.(2009)。Advertising effectiveness in different media: A comparison of web and television advertising。IIMB Management Review,21(3),245-260。  new window
20.Park, J.、Stoel, L.、Lennon, S. J.(2008)。Cognitive, affective and conative responses to visual simulation: The effects of rotation in online product presentation。Joumal of Consumer Behaviour,7(1),72-87。  new window
21.Burns, Kelli S.、Lutz, Richard J.(2006)。The Function of Format: Consumer Responses to Six On-line Advertising Formats。Journal of Advertising,35(1),53-63。  new window
22.Alpert, J. I.、Alpert, M. I.(1989)。Background music as an influence in consumer mood and advertising responses。Advances in Consumer Research,16(1),485-491。  new window
23.Wei, T.、Moore, R.、Engelland, B.(2006)。Exploring attitudes and purchase intentions in a brand-oriented, highly interactive web site setting。Marketing Management Journal,16(2),94-106。  new window
24.Kamins, M. A.、Marks, L. J.、Skinner, D.(1991)。Television commercial evaluation in the context of program induced mood: Congruency versus consistency effects。Journal of Advertising,20(2),1-14。  new window
25.Cheng, F.-F.、Wu, C.-S.、Yen, D. C.(2009)。The effect of online store atmosphere on consumer's emotional responses: An experimental study of music and colour。Behaviour and Information Technology,28(4),323-334。  new window
26.Watson, D.、Clark, L. A.、Tellegen, A.(1988)。Development and validation of brief measurement of positive and negative affect: the panas scales。Journal of Personality and Social Psychology,54(6),1063-1070。  new window
27.Forgas, J. P.(1995)。Mood & judgment: The affect infusion model (AIM)。Psychological Bulletin,117(1),39-66。  new window
28.Mittal, Banwari(1995)。A Comparative Analysis of Four Scales of Consumer Involvement。Psychology & Marketing,12(7),663-682。  new window
29.Kempf, Deanna S.(1999)。Attitude Formation from Product Trial: Distinct Roles of Cognition and Affect for Hedonic and Functional Products。Psychology and Marketing,16(1),35-50。  new window
30.Cacioppo, John T.、Petty, Richard E.、Kao, Chuan-Feng、Rodriguez, Regina(1986)。Central and Peripheral Routes to Persuasion: An Individual Difference Perspective。Journal of Personality and Social Psychology,51(5),1032-1043。  new window
31.Spies, K.、Hesse, F.、Loesche, K.(1997)。Store atmosphere, mood and purchasing behavior。International Journal of Research in Marketing,14(1),1-17。  new window
32.Edell, J. A.、Burke, M. C.(1987)。The power of feelings in understanding advertising effects。Journal of Consumer Research,14(3),421-433。  new window
33.Swinyard, William R.(1993)。The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions。Journal of Consumer Research,20(2),271-280。  new window
34.Verhagen, Tibert、Van Dolen, Willemijn(2011)。The influence of online store beliefs on consumer online impulse buying: A model and empirical application。Information & Management,48(8),320-327。  new window
35.Isen, A. M.、Daubman, K. A.(1984)。The influence of affect on categorization。Journal of Personality and Social Psychology,47(6),1206-1217。  new window
36.Adaval, Rashmi(2001)。Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information。Journal of Consumer Research,28(1),1-17。  new window
37.Piron, F.(1991)。Defining Impulse Purchasing。Advances in Consumer Research,18(1),509-514。  new window
38.Dhar, Ravi、Wertenbroch, Klaus(2000)。Consumer Choice Between Hedonic and Utilitarian Goods。Journal of Marketing Research,37(1),60-71。  new window
39.Jiang, Z.、Chan, J.、Tan, B. C. Y.、Chua, W. S.(2010)。Effects of interactivity on website involvement and purchase intention。Journal of the Association for Information Systems,11(1),34-59。  new window
40.Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。  new window
41.Gardner, Meryl Paula(1985)。Mood States and Consumer Behavior: A Critical Review。Journal of Consumer Research,12(3),281-300。  new window
42.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。  new window
43.Batra, Rajeev、Ahtola, Olli T.(1991)。Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes。Marketing Letters,2(2),159-170。  new window
44.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。  new window
45.Cheung, Man Yee、Luo, Chuan、Sia, Choon Ling、Chen, Huaping(2009)。Credibility of electronic word-of-mouth informational and normative determinants of online consumer recommendations。International Journal of Electronic Commerce,13(4),9-38。  new window
46.Wang, Y.、Sun, S.(2010)。Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countrie。International Business Review,19(4),333-344。  new window
47.Parboteeah, D. Veena、Valacich, Joseph S.、Wells, John D.(2009)。The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively。Information Systems Research,20(1),60-78。  new window
48.Bower, G. H.(1981)。Mood and memory。American Psychologist,36(2),129-148。  new window
49.Mathur, M.、Chattopadhyay, A.(1991)。The Impact of Moods Generated by Television Programs on Responses to Advertising。Psychology & Marketing,8(1),59-77。  new window
50.Wang, K.、Wang, E. T. G.、Farn, C. K.(2009)。Influence of Web advertising strategies, consumer goal-directedness, and consumer involvement on Web adyertismg effectiveness。International Journal of Electronic Commerce,13(4),67-95。  new window
51.Dens, N.、De Pelsmacker, P.(2010)。Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement。Journal of Brand Management,18(1),50-65。  new window
52.Huang, S. L.、Lin, F. R.、Yuan, Y. F.(2006)。Understanding Agent-Based On-Line Persuasion and Bargaining Strategies: an Emprical Study。International Journal of Electronic Commerce,11(1),85-115。  new window
53.Park, T.、Shenoy, R.、Salvendy, G.(2008)。Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies。Behaviour & Information Technology,27(5),355-373。  new window
會議論文
1.Yang, C.、Lin, K. H. Y.、Chen, H. H.(2007)。Emotion classification Using Web Blog Corpora。The IEEE/WIC/ACM International Conference on Web Intelligence。Silicon Valley, CA。275-278。  new window
2.Huang, S. l.、Chen, Y. S.(2012)。Developing document classifiers for recognizing article readers’ affects。The 2012 International Conference。Kaohsiung, Taiwan。  new window
3.Li, J.、Xu, Y.、Xiong, H.、Wang, Y.(2010)。Chinese text emotion classification based on emotion dictionary。The 2010 IEEE 2nd Symposium。Beijing, China。170-174。  new window
圖書
1.Geddes, B.(2012)。Advanced Google Ad Words。New York:John Wiley and Sons。  new window
其他
1.Fredricksen, C.(2012)。US digital ad spending to top billion in 2012 as market consolidates,http://www.emarketer.com/newsroom/ index.php/digital-ad-spending-top-37-billion-2012-market-consolidates/, 2013/10/10。  new window
2.Friedman, W.(20101203)。Americans ignore internet ads far more than TV,http://www.mediapost.com/publica- tions/article/140536/americans-ignore-internet-ads-far-more-than-tv.html, 2013/08/27。  new window
圖書論文
1.Clark, M.、Isen, A.(1985)。Toward Understanding the Relationship Between Feeling States and Social Behavior。Cognitive Social Psychology。New York:Elsevier/North-Holland。  new window
 
 
 
 
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