Golf clubs have undergone revolutionary breakthroughs since the 1980s. With the materials used for club shafts or heads evolved from woods to carbon fibers or metals, driving distance became longer. The record for lowest strokes has been broken repeatedly and the competition level has become more intense. This study analyzed the development of club head materials from persimmon wood, iron alloy, stainless steel to titanium or other metals. The results indicate that the trend of golf club heads development is guided by longer flight distances and excellent control. Therefore, the requirements for material characteristics are superior mechanical properties and higher elongation rates. Superior mechanical property enhances the spring-like effect that can improve flight distance., Higher elongation rate provides optimal control. It was also found that metal materials tends to be lighter in weight. Titanium alloy is a light metal with low density and high strength. It is suitable for larger size of club heads. Currently, more than 90% of drivers adopt titanium alloy as the primary material. However, due to continuing innovations and advancements, golf rules has been trying to limit spring-like effects for drivers (COR and CT)in recent years to prevent constantly increasing driving distance that new golf course design may not be able to improve with the same pace.