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外文摘要
引文資料
題名:
消費者知覺風險減輕機制--以臺灣中部地區某汽車旅館為例
書刊名:
觀光與休閒管理期刊
作者:
何揚民
作者(外文):
Ho, Yang-min
出版日期:
2015
卷期:
3:1
頁次:
頁227-238
主題關鍵詞:
汽車旅館
;
知覺風險
;
風險減少策略
;
消費者行為
;
Motels
;
Perceived risk
;
Risk reduction strategies
;
Consumer behavior
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:0
共同引用:0
點閱:15
近二十幾年來,台灣汽車旅館快速蓬勃發展。某些研究結果顯示該產業的成功植基於這個產品滿足了消費者社會隱私之需求(例如:提供情侶私密、舒服的環境與性愛冒險的機會)。然而,也正因為服務商品的無形性以及該產品的私密性,使得汽車旅館消費者常承受某些特定知覺風險。本研究主要目的在探討汽車旅館業者,在消費者面臨知覺風險時,能夠提供哪些風險減輕機制,來說服消費者安心購買產品。為深化本研究主題,本研究採立意抽樣個案研究法:多重蒐集研究資料(行銷文宣、網站資料、各級工作人員半結構式訪談與設備、場地觀察拍照),並依質性分析螺旋程序做三角交叉驗證分析。本研究發現汽車旅館業者重視消費者知覺社會風險,並採用減輕風險機制。業者所採取之主要減輕風險機制,依序有品牌建立、隱私保護與顧客逃脫計畫。
以文找文
The business of motels in Taiwan has been developing rapidly over these two decades. Research shows that success in this sector comes from primarily the promotion of some socially private activities (e.g., offering young lovers intimacy, comfortable environment, and chances for sex adventure). Due to the intangible and intimate quality of the motel service, consumers often perceive risk. The main purpose of this study is to investigate the risk reduction mechanism motel owners offer for their customers in persuading them the safety of their service. A case study is conducted with a purposeful sampling, collecting data from multiple resources from demos, websites, half-structured interviews with workers as well as the observation and photos of various work sites and equipment. Data is analyzed qualitatively through the data analysis spiral procedures for triangulation from multiple sources. This study finds consumer's perceived social risk is the most prominent among several others, and the most common risk relievers offered by motel owners are brand building, privacy guarding, and customer escape plan, respectively.
以文找文
期刊論文
1.
Fiegenbaum, Avi、Thomas, Howard(1988)。Attitudes toward risk and the risk-return paradox: Prospect theory explanations。Academy of Management Journal,31(1),85-106。
2.
Grewal, Dhruv、Gotlieb, Jerry、Marmorstein, Howard(1994)。The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship。Journal of Consumer Research,21(1),145-153。
3.
Liebermann, Y.、Stashevsky, S.(2002)。Perceived Risks as Barriers to Internet and E-commerce Usage。Qualitative Market Research: An International Journal,5(4),291-300。
4.
Spence, H. E.、Engel, J. F.、Blackwell, R. D.(1970)。Perceived Risk in Mail-order and Retail Store Buying。Journal of Marketing Research,7(3),364-369。
5.
Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Methods。Journal of Marketing,35(1),56-61。
6.
Derbaix, C.(1983)。Perceived Risk and Risk Relievers: An Empirical Investigation。Journal of Economic Psychology,3(1),19-38。
7.
Laroche, M.、Yang, Z.、McDougall, G. H. G.、Bergeron, J.(2005)。Internet versus bricks-and-mortar retailers: an investigation into intangibility and its consequences。Journal of Retailing,81(4),251-267。
8.
Alexander, M.(2010)。Love motels: Oriental phenomenon or emergent sector?。International Journal of Contemporary Hospitality Management,22(2),194-208。
9.
Basil, M.(2008)。Japanese love hotels: protecting privacy for private encounters。European Advances in Consumer Research,8,505-510。
10.
Bertea, P. E.(2010)。Perceived risk and consumer protection strategies。Young Economists Journal,8(14),43-54。
11.
Caballero, J. A.、Tsukamoto, Y.(2006)。Tokyo public space networks at the intersection of the commercial and the domestic realms study on individual space。Journal of Asian Architecture and Building Engineering,5(2),30130-30138。
12.
Chang, J.(2012)。The Taiwanese love motel - An escape from leisure constraints?。International Journal of Hospitality Management,31,169-179。
13.
Conshar, M. P.(2004)。An integrated framework for the conceptualization of consumers' perceived risk processing。Journal of the Academy of Marketing Science,32(4),373-389。
14.
Murray, K. B.、Schlacter, J. L.(1990)。The impact of services versus goods on consumer assessment of perceived risk and variability。Journal of the Academy of Marketing Science,18(1),51-65。
15.
Van den Poel, D.、Leunis, J.(1996)。Perceived risk and risk reduction strategies in mail-order versus retail store buying。International Review of Retail, Distribution & Consumer Research,6(4),351-369。
16.
Tan, S. Jiuan(1999)。Strategies for Reducing Consumers' Risk Aversion in Internet Shopping。Journal of Consumer Marketing,16(2),163-180。
17.
Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。
18.
Kahneman, Daniel、Tversky, Amos(1979)。Prospect Theory: An Analysis of Decision under Risk。Econometrica: Journal of the Econometric Society,47(2),263-292。
19.
Bhatnagar, Amit、Misra, Sanjog、Rao, H. Raghav(2000)。On risk, convenience, and Internet shopping behavior。Communications of the ACM,43(11),98-105。
會議論文
1.
Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research,(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。
研究報告
1.
West, M. D.(2002)。Japanese love hotels: legal change, social change, and industry change。
圖書
1.
Kvale, S.、Brinkmann, S.(2009)。Interviews: Learning the craft of qualitative research interviewing。Sage。
2.
Jakle, J. A.、Sculle, K. A.、Rogers, J. S.(1996)。The Motel in America。Baltimore, MD:Johns Hopkins University Press。
3.
Creswell, John W.(2013)。Qualitative inquiry and research design: Choosing among five approaches。Sage Publications, Inc.。
4.
Berg, B. L.、Lune, H.(2012)。Qualitative research methods for the social sciences。Boston, MA:Pearson Education。
5.
Chaplin, S.(2007)。Japanese Love Hotels: A Cultural History。London:Routedge。
6.
Dittmer, P. R.(2002)。Dimensions of the Hospitality Industry。Toronto:John Wiley & Sons。
7.
Hsu, T. M.(2003)。Wego Legend。Taipei:Keetai Management。
8.
Huang, S. C.(2004)。The study of motel market segmentation and sensation seeking scale。Taipei:Chinese Culture University。
9.
Knight, F. H.(1921)。Risk, Uncertainty and Profit。New York:Harper & Row。
10.
Wolcott, H. F.(2008)。Ethnography: A way of seeing。Walnut Creek. CA:AltaMira。
11.
Hamel, Jacques、Dufour, Stephane、Fortin, Dominic(1993)。Case Study Methods。Sage Publications。
12.
Yin, Robert Kuo-Zuir(2009)。Case Study Research: Design and Methods。Sage Publications。
圖書論文
1.
Cox, Donald F.(1967)。Risk Handling in Consumer Behavior: An Intensive Study of Two Cases。Risk Taking and Information Handling in Consumer Behavior。Boston, MA:Harvard University Press。
2.
Cunningham, S. M.(1967)。The major dimensions of perceived risk。Risk Taking and Information Handling in Consumer Behavior。Boston:Harvard University Press。
3.
Bauer, Raymond A.(1960)。Consumer Behavior as Risk Taking。Dynamic marketing for a Changing World。Chicago:American Marketing Association。
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