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題名:
Recognizing Viewers’ Affective States from Web Articles
書刊名:
電子商務研究
作者:
黃旭立
/
陳怡秀
作者(外文):
Huang, Shiu-li
/
Chen, Yi-siou
出版日期:
2015
卷期:
13:2
頁次:
頁195-220
主題關鍵詞:
觀感分類
;
情感分類
;
基本情緒
;
基本心情
;
情意運算
;
Sentiment classification
;
Affect classification
;
Basic emotions
;
Basic moods
;
Affective computing
原始連結:
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相關次數:
被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:0
共同引用:0
點閱:6
分析網頁文章以辨識讀者情感有助於彙整顧客評論、遞送網路廣告以及預測銷售與經濟趨勢。許多研究人員都致力於研究觀感分類,將網路上的非結構化文章分類到正向或負向觀感裡。然而,如何依據讀者的情感將文件做分類,依然缺乏相關的研究。本研究基於心理學所定義的基本情緒與心情開發情感分類器,以辨識網頁文章所能觸動的讀者情感。採用基本情感可以減少情感分類時的複雜度並且提供標準的情感類別。實驗結果顯示,本研究所開發的分類器可達到準確的分類效果;支持向量機分類器的分類效果優於單純貝氏與序列最小優化分類器。此研究結果可以用來改善各項電子商務應用,例如,廣告遞送系統、企業智慧系統、即時通訊以及線上聊天室。
以文找文
Recognizing affects from Web articles is important for analyzing customer reviews, delivering ads, and predicting sales and economic trends. Many researchers have devoted themselves to studying sentiment classification in order to classify unstructured texts on the Web as having positive or negative sentiments. However, few of them addressed how to classify documents on the basis of readers’ affects. This study developed affect classifiers based on basic emotions and moods as defined in psychology, instead of subjective emotion/mood categories, to decrease the ambiguity and confusion. News articles were collected from the Web and labeled with basic emotion and mood categories for training the classifiers. The experimental result showed that this approach can achieve good performance and that SVM classifiers are more effective than naïve Bayes or SMO classifiers. The electronic-commerce applications such as online ad delivery systems, business intelligence systems, instant messengers and online chat rooms can be designed based on the proposed approach.
以文找文
期刊論文
1.
Geller, T.(2014)。How Do You Feel? Your Computer Knows。Communications of the ACM,57(1),24-26。
2.
Picard, R. W.(2000)。Toward Computers That Recognize and Respond to User Emotion。IBM Systems Journal,39(3/4),705-719。
3.
Lopatovska, I.、Arapakis, I.(2011)。Theories, Methods and Current Research on Emotions in Library and Information Science, Information Retrieval and Human-Computer Interaction.。Information Processing and Management,47(4),575-592。
4.
Bao, S.、Xu, S.、Zhang, L.、Yan, R.、Su, Z.、Han, D.(2012)。Mining Social Emotions from Affective Text。Knowledge and Data Engineering, IEEE Transactions on,24(9),1658-1670。
5.
Beedie, C.、Terry, P.、Lane, A.(2005)。Distinctions between Emotion and Mood。Cognition & Emotion,19(6),847-878。
6.
Zhang, P.(2013)。The Affective Response Model: A Theoretical Framework ofAffective Concepts and Their Relationships in the Ict Context。MIS Quarterly,37(1),247-274。
7.
Teng, M.H.、Chang, S.H.(2006)。A Hierarchical Model for the Comorbidity of Gad and Depressive Disorder。Chinese Journal of Psychology,48(2),203-218。
8.
Tan, S.、Zhang, J.(2008)。An Empirical Study of Sentiment Analysis for Chinese Documents。Expert Systems with Applications,34(4),2622-2629。
9.
Watson, D.、Clark, L. A.、Tellegen, A.(1988)。Development and validation of brief measurement of positive and negative affect: the panas scales。Journal of Personality and Social Psychology,54(6),1063-1070。
10.
Forgas, J. P.(1995)。Mood & judgment: The affect infusion model (AIM)。Psychological Bulletin,117(1),39-66。
11.
Ortony, Andrew、Turner, T. J.(1990)。What's basic about basic emotions?。Psychological Review,97(3),315-331。
12.
Shaver, Philip、Schwartz, Judith、Kirson, Donald、O'Conner, Cary(1987)。Emotion Knowledge:Further Exploration of a Prototype Approach。Journal of Personality and Social Psychology,52(6),1061-1086。
13.
Quan, C.、Ren, F.(2010)。A blog emotion corpus for emotional expression analysis in Chinese。Computer Speech and Language,24(4),726-749。
會議論文
1.
Yang, Yiming、Liu, Xin(1999)。A Re-examination of Text Categorization Methods。The 22nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval,F. Gey, M. Hearst, & R. Tong (Chairs) 。ACM Press。42-49。
2.
Yang, C.、Lin, K. H. Y.、Chen, H. H.(2007)。Emotion classification Using Web Blog Corpora。The IEEE/WIC/ACM International Conference on Web Intelligence。Silicon Valley, CA。275-278。
3.
Leshed, G.、Kaye, J.(200604)。Understanding how bloggers feel: recognizing affect in blog posts。Conference on Human Factors in Computing Systems,1019-1024。
4.
Li, J.、Xu, Y.、Xiong, H.、Wang, Y.(2010)。Chinese text emotion classification based on emotion dictionary。The 2010 IEEE 2nd Symposium。Beijing, China。170-174。
5.
Huang, S. L.、Chen, S. C.(201201)。Understanding The Influences of Consumers' Mood States Induced by Web Page Content on Advertisement Effectiveness to Improve Internet Advertising Services。2012 45th Hawaii International Conference。
6.
Mishne, G.(2005)。Experiments with Mood Classification in Blog Posts。
7.
Yang, C.、Lin, K. H. Y.、Chen, H.H.(2007)。Building Emotion Lexicon from Weblog Corpora.。45th Annual Meeting of the ACL on Interactive Poster and Demonstration Sessions。Prague, Czech Republic.:Association for Computational Linguistics。
8.
Lin, K. H.Y.、Yang, C.、Chen, H.H.(2007)。What Emotions Do News Articles Trigger in Their Readers?。30th Annual International ACM SIGIR Conference,733-734。
9.
Khan, K.、Baharudin, B. B.、Khan, A.、e-Malik, F.(2009)。Mining Opinion from Text Documents: A Survey。Digital Ecosystems and Technologies, 2009. DEST,09. 3rd IEEE International Conference,217-222。
10.
Li, J.、Ren, F.(2008)。roceedings of the 2008 International Conference on Natural Language Processing and Knowledge Engineering。2008 International Conference on Natural Language Processing and Knowledge Engineering。Beijing, China。
11.
Read, J.(2005)。Using Emoticons to Reduce Dependency in Machine Learning Techniques for Sentiment Classification。ACL Student Research Workshop。Association for Computational Linguistics。43-48。
12.
Yang, Y.、Pedersen, J.O.(1997)。A Comparative Study on Feature Selection in Text Categorization。14th International Conference on Machine Learning。Nashville, Tennessee, USA。
13.
Tan, S.、Cheng, X.、Wang, Y.、Xu, H.(2009)。Adapting Naive Bayes to Domain Adaptation for Sentiment Analysis.。31th European Conference on IR Research。Toulouse, France。
圖書
1.
Liu, B.(2011)。Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data。Springer-Verlag。
2.
Ekman, P.、Friesen, W.V.、Elsworth, P.(1982)。Emotion in the Human Face。London:Cambridge University Press。
3.
Geddes, B.(2012)。Advanced Google Adwords。New York:John Wiley & Sons。
4.
Picard, R. W.(1997)。Affective Computing。Cambridge, Massachusetts:MIT Press。
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