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題名：影響顧客使用銀行虛擬通路意圖之研究
書刊名：臺灣企業績效學刊
作者：陳建文／駱達彪 引用關係／蕭國鐘 引用關係／潘有崴
作者(外文)：Chen, C. W.／Lock, D. B.／Hsiao, K. C.／Pan, Y. W.
出版日期：2013
卷期：6:2
頁次：頁213-231
主題關鍵詞：虛實整合；科技接受因子；信任；態度；使用意圖；Click-and-mortar；Technology acceptance factor；Trust；Attitude；Intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:0
  • 點閱點閱:18
銀行業是資訊化相當高的產業，經營者不能忽視網路商務帶來的商機與衝擊；因此了解影響使用者使用網路銀行意圖的因素，是值得銀行業者探討的議題。以往對於網路銀行使用的研究，往往沒有考慮到銀行原有實體因素對網路銀行使用造成的影響，但許多學者對虛實整合商務的研究都顯示，實體因素對線上通路的使用會有很大的影響；故本研究除考慮顧客使用資訊科技的接受因素（有用性和易用性），以及使用網路銀行的線上態度和線上信任之外，並加入實體態度和實體信任，一併來探討影響消費者選擇網路銀行做為從事金融活動的因素。本研究以使用過網路銀行的使用者為對象，探討影響使用網路銀行意圖的因素。研究結果顯示，影響顧客使用網路銀行意圖最大的因素是顧客對銀行的線上態度，其次為顧客對實體銀行的信任，而實體信任也是影響顧客線上態度最重要的因素。因此，銀行須在實體銀行服務顧客時就獲取顧客的信任，進而增進顧客使用網路銀行的意願。
Banking is a high informatization industry can't ignore the charge of electronic commerce. Especially in this global financial meltdown, how to encourage consumer using online finical service to save operational and personnel cost is more important. Understanding users' intension to use internet banking is a valuable subject. Past study on intention of using internet banking, often ignore the effects of original entity element to internet banking. Many studies in click-and-mortar commerce show that entity element seriously influence online using. This study not only consider users' acceptance of information system (perceived ease of use and perceived usefulness), online attitude and online trust, but also incorporate offline attitude and offline trust to study the cause of consumer using internet banking. This study takes who ever use internet banking as our research objects. The result appears that the most important element influences using internet banking is online attitude to bank; second important element is offline trust to bank, offline trust is also the most important element influences online trust. Therefore, for increase internet banking using, banking should get consumers' trust in physical bank.
期刊論文
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2.Kuan, Huei-Huang、Bock, Gee-Woo(2007)。Trust transference in brick and click retailers: An investigation of the before-online-visit phase。Information and Management，44(2)，175-187。  new window
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6.Liker, J. K.、Sindi, A. A.(1997)。User acceptance of expert systems: A test of the theory of reasoned action。Journal of Engineering and Technology Management，14(2)，147-173。  new window
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10.Ott, R.(2000)。Building Trust Online。Computer Fraud & Security，2000(2)，10-12。  new window
11.Corritore, C. L.、Kracher, B.、Wiedenbeck, S.(2003)。On-line trust: Concepts, evolving themes, a model。International Journal of Human-Computer Studies，58(6)，737-758。  new window
12.Kim, K. K.、Prabhakar, B.(2004)。Initial trust and the adoption of B2C E-commerce: The case of internet banking。ACM SIGMIS Database，35(2)，50-64。  new window
13.Suh, Bomil、Han, Ingoo(2002)。Effect of Trust on Customer Acceptance of Internet Banking。Electronic Commerce Research and Applications，1(3/4)，247-263。  new window
14.Macintosh, Gerrard、Lockshin, Lawrence S.(1997)。Retail relationships and store loyalty: a multi-level perspective。International Journal of Research in marketing，14(5)，487-497。  new window
15.Segars, A. H.、Grover, V.(1993)。Re-examining ease of use and usefulness: A confirmatory factor analysis。MIS Quarterly，17，517-525。  new window
16.Sheppard, B. H.、Hartwick, J.、Warshaw, P. R.(1988)。The theory of reasoned action: a meta-analysis of past research with recommendations for modifications and future research。Journal of Consumer Research，15(3)，325-343。  new window
17.Yamagishi, Toshio、Yamagishi, Midori(1994)。Trust and Commitment in the United States and Japan。Motivation and Emotion，18(2)，129-166。  new window
18.Ahn, Tony、Ryu, Seewon、Han, Ingoo(2004)。The Impact of the Online and Offline Features on the User Acceptance of Internet Shopping Malls。Electronic Commerce Research and Applications，3(4)，405-420。  new window
19.Bock, G. W.、Kim, Y. G.(2002)。Breaking the myths of rewards: An exploratory study of attitudes about knowledge sharing。Information Resources Management Journal，15(2)，14-21。  new window
20.Koufaris, Marios(2002)。Applying the technology acceptance model and flow theory to online consumer behavior。Information Systems Research，13(2)，205-223。  new window
21.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing，61(2)，35-51。  new window
22.Hsu, Chin-Lung、Lin, Judy Chuan-Chuan(2008)。Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation。Information and Management，45(1)，65-74。  new window
23.Jarvenpaa, Sirkka L.、Tractinsky, Noam、Vitale, Michael(2000)。Consumer Trust in an Internet Store。Information Technology and Management，1(1/2)，45-71。  new window
24.Van der Heijden, Hans、Verhagen, Tibert、Creemers, Marcel(2003)。Understanding online purchase intentions: Contributions from technology and trust perspectives。European Journal of Information Systems，12(1)，41-48。  new window
25.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
26.Shapiro, Susan P.(1987)。The Social Control of Impersonal Trust。American Journal of Sociology，93(3)，623-658。  new window
27.Lim, K. H.、Sia, C. L.、Lee, M. K. O.、Benbasat, I.(2006)。Do I trust you online, and If So, will I buy? An empirical study of two trust-building strategies。Journal of Management Information Systems，23(2)，233-266。  new window
28.Pavlou, Paul A.(2003)。Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model。International Journal of Electronic Commerce，7(3)，101-134。  new window
29.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
30.Grazioli, S.、Jarvenpaa, S. L.(2000)。Perils of Internet Fraud: An Empirical Investigation of Deception and Trust with Experienced Internet Consumers。IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans，30(4)，395-410。  new window
31.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
32.Chen, Y. H.、Barnes, S.(2007)。Initial Trust and Online Buyer Behaviour。Industrial Management & Data Systems，107(1)，21-36。  new window
33.Gefen, David D.(2002)。Customer Loyalty in E-commerce。Journal of the Association for Information Systems，3(1)，27-51。  new window
34.Schoorman, F. David、Mayer, Roger C.、Davis, James H.(2007)。An Integrative Model of Organizational Trust: Past, Present, and Future。Academy of Management Review，32(2)，344-354。  new window
35.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly，13(3)，319-340。  new window
會議論文
1.Chiravuri, A.、Nazareth, D.(2004)。Consumer trust in electronic commerce: An alternative framework using technology acceptance。Seventh Americas Conference on Information Systems，781-784。  new window
研究報告
1.Koufaris, M.、Hampton-Sosa, W.(2002)。Customer trust online: examining the role of the experience with the Web-site。New York, NY：Zicklin School of Business, Baruch College。  new window
學位論文
1.Davis, Fred D.(1986)。A technology acceptance model for empirically testing new end-user information systems: Theory and result(博士論文)。Massachusetts Institute of Technology。  new window
圖書
1.林東清(2013)。資訊管理--e化企業的核心競爭能力。台北：智勝文化事業有限公司。  延伸查詢new window
2.Armstrong, G.、Kotler, P.(2013)。Marketing an Introduction。Pearson Education, Inc.。  new window
3.Hair, J. F.、Black, W. C.、Babin, B. J.、Anderson, R. E.(2012)。Multivariate Data Analysis。Upper Saddle River, N.J.：Prentice-Hall。  new window
4.Keen, P. G. W.(2000)。Electronic Commerce Relationships: Trust by Design。Upper Saddle River, N.J.：Prentice-Hall。  new window
5.Kalakota, Ravi、Whinston, Andrew B.(1996)。Frontiers of electronic commerce。Addison-Wesley Publishing Company。  new window
6.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
7.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.104人力銀行市調中心(20080331)。07年網路銀行使用率逾5成最常使用查詢功能，http://www.104survey.eom/104Survey/portal/research/researchDetailShow.jsf?researchld=86&sortType=1， 20080928。  延伸查詢new window
2.蔡怡杼(20130507)。中信銀網銀客戶逾200萬人，網路銀行全新升級，http://www.ettoday.net/news/20130507/203118.htm。  延伸查詢new window
3.創市際(2011)。全球趨勢：網路銀行在東南亞區呈現使用上升趨勢，http://news.ixresearch.com/?p=3524。  延伸查詢new window
4.潘明君(20030612)。網路安全是網友使用網路銀行的最大顧慮，http://www.fmd.org.tw/fmd/home.aspx?page=news&id=2710。  延伸查詢new window
 
 
 
 
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