資料載入處理中...
臺灣人文及社會科學引文索引資料庫系統
:::
網站導覽
國圖首頁
聯絡我們
操作說明
English
行動版
(3.146.255.113)
登入
字型:
**字體大小變更功能,需開啟瀏覽器的JAVASCRIPT,如您的瀏覽器不支援,
IE6請利用鍵盤按住ALT鍵 + V → X → (G)最大(L)較大(M)中(S)較小(A)小,來選擇適合您的文字大小,
如為IE7以上、Firefoxy或Chrome瀏覽器則可利用鍵盤 Ctrl + (+)放大 (-)縮小來改變字型大小。
來源文獻查詢
引文查詢
瀏覽查詢
作者權威檔
引用/點閱統計
我的研究室
資料庫說明
相關網站
來源文獻查詢
/
簡易查詢
/
查詢結果列表
/
詳目列表
:::
詳目顯示
第 1 筆 / 總合 1 筆
/1
頁
來源文獻資料
摘要
外文摘要
引文資料
題名:
The Relationship between Perceived Retail Crowding and Customer Satisfaction in Night Markets: The Mediation Role of Shopping Values
書刊名:
觀光與休閒管理期刊
作者:
張秀惠
/
徐丹桂
/
邱誌偉
作者(外文):
Chang, Hsiu-hui
/
Hsu, Tan-kui
/
Chiu, Chih-wei
出版日期:
2015
卷期:
3:2
頁次:
頁70-77
主題關鍵詞:
夜市
;
知覺擁擠
;
購物價值
;
顧客滿意
;
Night markets
;
Perceived crowding
;
Shopping value
;
Customer satisfaction
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
3
) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:
3
共同引用:0
點閱:0
過去關於知覺擁擠的研究主要關注於零售店店內擁擠對於零售結果變數的影響,這些研究指出知覺擁擠對顧客滿意具有負面影響。本研究則旨在探討購物價值對在夜市中知覺擁擠與顧客滿意的差異化影響。本研究透過結構式問卷收集資料。結果顯示,知覺人潮擁擠正向影響享樂性購物價值、知覺空間擁擠負向影響享樂性購物價值與實用性購物價值。實用性購物價值負向中介知覺空間擁擠與顧客滿意之關係,而享樂性購物價值正向中介知覺人潮擁擠與顧客滿意之關係。
以文找文
Much of prior research on perceived crowding has focused on the effects of in-store crowding on retail outcomes and has demonstrated that perceived retail crowding can reduce customer satisfaction. This study was conducted to investigate the differential roles of shopping values the relationship between perceived retail crowding and customer satisfaction in the context of night markets. Data were collected through survey using a structured questionnaire administered to the general public. The results indicate that (1a) perceived human crowding positively affects hedonic shopping value but not utilitarian shopping value, (1b) perceived spatial crowding negatively affects both hedonic shopping value and utilitarian shopping value, (2a) utilitarian shopping value mediates negatively the effect of spatial crowding perceptions on customer satisfaction only, and (2b) hedonic shopping value mediates positively the effect of human crowding perceptions on customer satisfaction, but mediates negatively the effect of spatial crowding perceptions on customer satisfaction.
以文找文
期刊論文
1.
Machleit, Karen A.、Eroglu, Sevgin A.(2000)。Describing and measuring emotional response to shopping experience。Journal of Business Research,49(2),101-111。
2.
Eroglu, S.、Machleit, K.(1990)。An empirical study of retail crowding: Antecedents and consequences。Journal of Retailing,66(4),201-221。
3.
Eroglu, S.、Machleit, K.、Barr, T.(2005)。Perceived retail crowding and customer satisfaction: The role of shopping values。Journal of Business Research,58(8),1146-1153。
4.
Hui, M.、Bateson, J.(1991)。Perceived control and the effects of crowding and consumer choice on the service encounter。Journal of Consumer Research,14,404-420。
5.
Jones, M. A.、Reynolds, K. E.、Arnold, M. J.(2006)。Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes。Journal of Business Research,59(9),974-981。
6.
Machleit, K.、Eroglu, S.、Mantel, S.(2000)。Perceived retail crowding and customer satisfaction: What modifies this relationship。Journal of Consumer Psychology,9(1),29-42。
7.
Machleit, K.、Mantel, S.(2001)。Emotional response and customer satisfaction: Moderating effects of shopper attributions。Journal of Business Research,54(2),97-106。
8.
Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research,20(4),644-656。
9.
Harrell, Gillbert D.、Hutt, Michael D.、Anderson, James C.(1980)。Path Analysis of Buyer Behavior Under Conditions of Crowding。Journal of Marketing Research,17(1),45-51。
10.
Machleit, K. A.、Kellaris, J. J.、Eroglu, S. A.(1994)。Human vs. spatial dimensions of crowding perceptions in retail environments: A note on their measurement and effect on shopper satisfaction。Marketing Letters,5(2),183-194。
11.
Stockdale, J. E.(1978)。Crowding: Determinants and effects。Advances in Experimental and Social Psychology,11,197-247。
12.
Stokols, Daniel(1972)。On the Distinction between Density and Crowding: Some Implications for Future Research。Psychological Review,79(3),275-278。
13.
Baker, Julie、Parasuraman, A.、Grewal, Dhruv、Voss, Glenn B.(2002)。The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions。Journal of Marketing,66(2),120-141。
14.
Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。
15.
Mano, Haim、Oliver, Richard L.(1993)。Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction。Journal of Consumer Research,20(3),451-466。
16.
Westbrook, Robert A.、Oliver, Richard L.(1991)。The dimensionality of consumption emotion patterns and consumer satisfaction。Journal of Consumer Research,18(1),84-91。
圖書
1.
Bell, Paul A.、Fisher, Jeffery D.、Baum, Andrew、Greene, Thomas C.(1990)。Environmental Psychology。Holt, Rinehart and Winston, Inc.。
推文
當script無法執行時可按︰
推文
推薦
當script無法執行時可按︰
推薦
引用網址
當script無法執行時可按︰
引用網址
引用嵌入語法
當script無法執行時可按︰
引用嵌入語法
轉寄
當script無法執行時可按︰
轉寄
top
:::
相關期刊
相關論文
相關專書
相關著作
熱門點閱
1.
後疫情時代觀光夜市的轉型契機
2.
熱鬧情境對擁擠知覺與滿意度間關係之影響
3.
感官刺激、擁擠知覺、消費者情緒與行為意圖之關係:中介效果與調節效果
無相關博士論文
無相關書籍
無相關著作
無相關點閱
QR Code