本文針對上海博物館常規兒童教育項目之個案——“歡歡喜喜過大年”的執行過程實施評估，包含內外部評估，即分別由研究者和館外人群進行評估，採用效益指標測評和觀眾半結構訪談的方式來執行。通過對“歡歡喜喜過大年”項目的“動態”執行過程之內外部評估，尋繹上海博物館常規兒童教育項目存在的問題，並從中歸結其具備的特色。以供博物館在實施同類兒童教育項目時進行參詳。

Evaluate the implementation process of “Happy Spring Festival” (the routine children education project individual case of Shanghai Museum), including the internal & external evaluation which means evaluation conducted respectively by researchers and non-museum people, and it shall apply the method of Efficiency index evaluation and the audience half-structure interview. By the internal & external evaluation for the implementation process of the “dynamic state” of the project “Happy Spring Festival”, we look for the issues existed in the routine children education project of Shanghai Museum, and conclude its characteristics therein and for the reference of similar children education projects implementation of the Museum.