期刊論文1. | Toncar, Mark、Munch, James(2001)。Consumer Responses to Tropes in Print Advertising。Journal of Advertising,30(1),55-65。 |
2. | Chang, Ching Ching(2006)。Cultural masculinity/femininity influences on advertising appeals。Journal of Advertising Research,46(3),315-323。 |
3. | Iglesias, O.、Singh, J. J.、Batista-Foguet, J. M.(2011)。The role of brand experience and affective commitment in determining brand loyalty。Journal of Brand Management,18(8),570-582。 |
4. | Phillips, B. J.、McQuarne, E. F.(2004)。Beyond visual metaphor: A new typology of visual rhetonc in advertising。Marketing Theory,4(1/2),113-136。 |
5. | Leigh, J. H.(1994)。The use of figures of speech in print ad headlines。Journal of Advertising,23(2),17-33。 |
6. | Sujan, M.、Bettman, J. R.、Baumgartner, H.(1993)。Influencing Consumer Judgments using Autobiographical Memories: A Self-referencing Perspective。Journal of Marketing Research,30(4),422-436。 |
7. | Agrawal, N.、Maheswaran, D.(2005)。The Effects of Self-construal and Commitment on Persuasion。Journal of Consumer Research,31(4),841-849。 |
8. | McQuarrie, Edward F.、Mick, David Glen(1996)。Figures of rhetoric in advertising language。Journal of Consumer Research,22(4),424-438。 |
9. | Mothersbaugh, D. L.、Huhmann, B. A.、Franke, G. R.(2002)。Combinatory and Separative Effects of Rhetorical Figures on Consumers' Efforts and Focus in Ad Processing。Journal of Consumer Research,28(4),589-602。 |
10. | Metcalfe, J.、Mischel, W.(1999)。A hot/cool-system analysis of delay of gratification: Dynamics of willpower。Psychological Review,106,3-19。 |
11. | Ang, S. H.、Lim, E. A. C.(2006)。The influence of metaphors and product type on brand personality perceptions and attitudes。Journal of Adverting,35(2),39-53。 |
12. | Burmann, C.、König, V.(2011)。Does internal brand management really drive brand commitment in shared-service call centers?。Journal of Brand Management,18,374-393。 |
13. | Giora, R.、Fein, O.、Kronrod, A.、Elnatan, I.、Shuval, N.、Zur, A.(2004)。Weapons of mass distraction: optimal innovation and pleasure readings。Metaphor and Symbol,19(2),115-141。 |
14. | Heath, R. G.、Nairn, A. C.、Bottomley, P. A.(2009)。How effective is creativity? Emotive content in TV advertising does not increase attention。Journal of Advertising Research,49(4),450-463。 |
15. | Keller, K. L.、Sternthal, B.、Tybout, A.(2002)。Three questions you need to ask about your brand。Harvard Business Review,80(9),80-86。 |
16. | Lagerwerf, L.、Meijers, A.(2008)。Openness in metaphorical and straightforward advertisements: appreciation effects。Journal of Advertising,37(2),19-30。 |
17. | Maclnnis, D. J.(2004)。Crystal clear concepts: using metaphors to expand dimensional thinking。ACR News,Winter,1-4。 |
18. | Martin, B. A. S.、Lang, Bodo、Wong, Stephanic(2003)。Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion。Journal of Advertising,32(4),57-65。 |
19. | Mick, D. G.、Buhl, C.(1992)。A meaning-based model of advertising experiences。Journal of Consumer Research,19(3),317-338。 |
20. | Oliver, R. L.、Robertson, T. S.、Mitchell, D. J.(1993)。Imaging and analyzing in response to new product advertising。Journal of Advertising,22(4),35-50。 |
21. | Phillips, B. J.、McQuarrie, E. F.(2009)。Impact of advertising metaphor on consumer belief: delineating the contribution of comparison versus deviation factors。Journal of Advertising,38(1),49-61。 |
22. | Price, S. M.、Axom, D. K.、Coupey, E.(1997)。The persuasive impact of autobiographical memories in advertising: episodic self-referencing or schematriggered affect?。Advances in Consumer Reseach,24(1),229-234。 |
23. | Raju, S.、Unnava, R. H.、Montgomery, N. V.(2009)。The moderating effect of brand commitment on the evaluation of competitive brands commitment on the evaluation of competitive brands。journal of advertising,38(2),21-35。 |
24. | Rubinson, J.(2008)。Marketing metaphoria: what deep metaphors reveal about the minds of consumers。Journal of Advertising Research,48(3),473-475。 |
25. | Rusbult, C.、Buunk, B. P.(1993)。Commitment processes in close relationships: an interdependence analysis。Journal of Social and Personal Relationships,10(1),175-204。 |
26. | Samuelsen, B. M.、Olsen, L. E.(2010)。Promising attributes and experiences: attitudinal responses to functional versus experiential ad claims and the moderating role of involvement。Journal of Advertising,39(2),65-77。 |
27. | Sargeant, A.、Lee, S.(2004)。Trust and relationship commitment in the united kingdom voluntary sector: determinants of donor behavior。Psychology and Marketing,21(8),613-635。 |
28. | Sopory, P.、Dillard, J. P.(2002)。The persuasive effects of metaphor: a metaanalysis。Human Communication Research,28,382-419。 |
29. | Srivastava, P.、Owens, D. L.(2010)。Personality traits and their effect on brand commitment: an empirical investigation。Marketing Management Journal,20,15-27。 |
30. | Ziamou, P.、Ratneshwar, S.(2003)。Innovations in product functionality: when and why are explicit comparisons effective?。Journal of Marketing,67(2),49-61。 |
31. | Ahluwalia, R.(2000)。Examination of psychological processes underlying resistance to persuasion。Journal of Consumer Research,27(2),217-232。 |
32. | Ahluwalia, R.、Unnava, R. H.、Burnkrant, R. E.(2001)。The Moderating Role of Commitment on the Spillover Effect of Marketing Communications。Communications, Journal of Marketing Research,38(4),458-470。 |
33. | Braun-LaTour, K. A.、LaTour, M. S.、Pickrell, J. E.、Loftus, E. F.(2004)。How and when advertising can influence memory for consumer experience。Journal of Advertising,33(4),7-25。 |
34. | Johar, J. S.、Sirgy, M. Joseph(1991)。Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal。Journal of Advertising,20(3),23-33。 |
35. | Morgan, Susan E.、Reichert, Tom(1999)。The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements。Journal of Advertising,28(4),1-12。 |
36. | Rusbult, Caryl E.(1983)。A Longitudinal Test of the Investment Model: The Development (and deterioration) of Satisfaction and Commitment in Heterosexual Involvements。Journal of Personality and Social Psychology,45(1),101-117。 |
37. | Lerner, Jennifer S.、Keltner, Dacher(2001)。Fear, anger, and risk。Journal of Personality and Social Psychology,81(1),146-159。 |
38. | Grewal, Dhruv、Kavanoor, Sukumar、Fern, Edward F.、Costley, Carolyn、Barnes, James(1997)。Comparative versus Noncomparative Advertising: A Meta-Analysis。Journal of Marketing,61(4),1-15。 |
39. | Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review,76(4),97-105。 |
40. | McQuarrie, Edward. F.、Phillips, Barbara. J.(2005)。Indirect persuasion in advertising: How consumers process metaphors presented in pictures and words。Journal of Advertising,34(2),7-20。 |
41. | Rose, R. L.、Miniard, P. W.、Barone, M. J.、Manning, K. C.、Till, B. D.(1993)。When persuasion goes undetected: The case of comparative advertising。Journal of Marketing Research,30,315-330。 |
42. | Zhang, Y.、Zinkhan, George M.(2006)。Responses to humorous ads: Does audience involvement matter?。Journal of Advertising,35(4),113-127。 |
43. | Trope, Yaacov、Liberman, Nira(2000)。Temporal Construal and Time-Dependent Changes in Preference。Journal of Personality and Social Psychology,79(6),876-889。 |
44. | Bülbü, C.、Menon, G.(2010)。The Power of Emotional Appeals in Advertising: The Influence of Concrete Versus Abstract Affect on Time-Dependent Decisions。Journal of Advertising Research,50(2),169-180。 |
45. | Heath, R.、Brandt, D.、Nairn, A.(2006)。Brand relationships: Strengthened by emotion, weakened by attention。Journal of advertising research,46(4),410-419。 |