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題名:The Moderating Roles of Ad Claim Type and Rhetorical Style in the Ads of Competitor Brands for Diluting the Consumers' Brand Commitment to the Existing Brands
書刊名:Asia Pacific Management Review
作者:Kao, Danny Tengti
出版日期:2016
卷期:21:1
頁次:頁9-17
主題關鍵詞:Ad claim typeRhetorical styleBrand commitment
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:5
期刊論文
1.Toncar, Mark、Munch, James(2001)。Consumer Responses to Tropes in Print Advertising。Journal of Advertising,30(1),55-65。  new window
2.Chang, Ching Ching(2006)。Cultural masculinity/femininity influences on advertising appeals。Journal of Advertising Research,46(3),315-323。  new window
3.Iglesias, O.、Singh, J. J.、Batista-Foguet, J. M.(2011)。The role of brand experience and affective commitment in determining brand loyalty。Journal of Brand Management,18(8),570-582。  new window
4.Phillips, B. J.、McQuarne, E. F.(2004)。Beyond visual metaphor: A new typology of visual rhetonc in advertising。Marketing Theory,4(1/2),113-136。  new window
5.Leigh, J. H.(1994)。The use of figures of speech in print ad headlines。Journal of Advertising,23(2),17-33。  new window
6.Sujan, M.、Bettman, J. R.、Baumgartner, H.(1993)。Influencing Consumer Judgments using Autobiographical Memories: A Self-referencing Perspective。Journal of Marketing Research,30(4),422-436。  new window
7.Agrawal, N.、Maheswaran, D.(2005)。The Effects of Self-construal and Commitment on Persuasion。Journal of Consumer Research,31(4),841-849。  new window
8.McQuarrie, Edward F.、Mick, David Glen(1996)。Figures of rhetoric in advertising language。Journal of Consumer Research,22(4),424-438。  new window
9.Mothersbaugh, D. L.、Huhmann, B. A.、Franke, G. R.(2002)。Combinatory and Separative Effects of Rhetorical Figures on Consumers' Efforts and Focus in Ad Processing。Journal of Consumer Research,28(4),589-602。  new window
10.Metcalfe, J.、Mischel, W.(1999)。A hot/cool-system analysis of delay of gratification: Dynamics of willpower。Psychological Review,106,3-19。  new window
11.Ang, S. H.、Lim, E. A. C.(2006)。The influence of metaphors and product type on brand personality perceptions and attitudes。Journal of Adverting,35(2),39-53。  new window
12.Burmann, C.、König, V.(2011)。Does internal brand management really drive brand commitment in shared-service call centers?。Journal of Brand Management,18,374-393。  new window
13.Giora, R.、Fein, O.、Kronrod, A.、Elnatan, I.、Shuval, N.、Zur, A.(2004)。Weapons of mass distraction: optimal innovation and pleasure readings。Metaphor and Symbol,19(2),115-141。  new window
14.Heath, R. G.、Nairn, A. C.、Bottomley, P. A.(2009)。How effective is creativity? Emotive content in TV advertising does not increase attention。Journal of Advertising Research,49(4),450-463。  new window
15.Keller, K. L.、Sternthal, B.、Tybout, A.(2002)。Three questions you need to ask about your brand。Harvard Business Review,80(9),80-86。  new window
16.Lagerwerf, L.、Meijers, A.(2008)。Openness in metaphorical and straightforward advertisements: appreciation effects。Journal of Advertising,37(2),19-30。  new window
17.Maclnnis, D. J.(2004)。Crystal clear concepts: using metaphors to expand dimensional thinking。ACR News,Winter,1-4。  new window
18.Martin, B. A. S.、Lang, Bodo、Wong, Stephanic(2003)。Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion。Journal of Advertising,32(4),57-65。  new window
19.Mick, D. G.、Buhl, C.(1992)。A meaning-based model of advertising experiences。Journal of Consumer Research,19(3),317-338。  new window
20.Oliver, R. L.、Robertson, T. S.、Mitchell, D. J.(1993)。Imaging and analyzing in response to new product advertising。Journal of Advertising,22(4),35-50。  new window
21.Phillips, B. J.、McQuarrie, E. F.(2009)。Impact of advertising metaphor on consumer belief: delineating the contribution of comparison versus deviation factors。Journal of Advertising,38(1),49-61。  new window
22.Price, S. M.、Axom, D. K.、Coupey, E.(1997)。The persuasive impact of autobiographical memories in advertising: episodic self-referencing or schematriggered affect?。Advances in Consumer Reseach,24(1),229-234。  new window
23.Raju, S.、Unnava, R. H.、Montgomery, N. V.(2009)。The moderating effect of brand commitment on the evaluation of competitive brands commitment on the evaluation of competitive brands。journal of advertising,38(2),21-35。  new window
24.Rubinson, J.(2008)。Marketing metaphoria: what deep metaphors reveal about the minds of consumers。Journal of Advertising Research,48(3),473-475。  new window
25.Rusbult, C.、Buunk, B. P.(1993)。Commitment processes in close relationships: an interdependence analysis。Journal of Social and Personal Relationships,10(1),175-204。  new window
26.Samuelsen, B. M.、Olsen, L. E.(2010)。Promising attributes and experiences: attitudinal responses to functional versus experiential ad claims and the moderating role of involvement。Journal of Advertising,39(2),65-77。  new window
27.Sargeant, A.、Lee, S.(2004)。Trust and relationship commitment in the united kingdom voluntary sector: determinants of donor behavior。Psychology and Marketing,21(8),613-635。  new window
28.Sopory, P.、Dillard, J. P.(2002)。The persuasive effects of metaphor: a metaanalysis。Human Communication Research,28,382-419。  new window
29.Srivastava, P.、Owens, D. L.(2010)。Personality traits and their effect on brand commitment: an empirical investigation。Marketing Management Journal,20,15-27。  new window
30.Ziamou, P.、Ratneshwar, S.(2003)。Innovations in product functionality: when and why are explicit comparisons effective?。Journal of Marketing,67(2),49-61。  new window
31.Ahluwalia, R.(2000)。Examination of psychological processes underlying resistance to persuasion。Journal of Consumer Research,27(2),217-232。  new window
32.Ahluwalia, R.、Unnava, R. H.、Burnkrant, R. E.(2001)。The Moderating Role of Commitment on the Spillover Effect of Marketing Communications。Communications, Journal of Marketing Research,38(4),458-470。  new window
33.Braun-LaTour, K. A.、LaTour, M. S.、Pickrell, J. E.、Loftus, E. F.(2004)。How and when advertising can influence memory for consumer experience。Journal of Advertising,33(4),7-25。  new window
34.Johar, J. S.、Sirgy, M. Joseph(1991)。Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal。Journal of Advertising,20(3),23-33。  new window
35.Morgan, Susan E.、Reichert, Tom(1999)。The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements。Journal of Advertising,28(4),1-12。  new window
36.Rusbult, Caryl E.(1983)。A Longitudinal Test of the Investment Model: The Development (and deterioration) of Satisfaction and Commitment in Heterosexual Involvements。Journal of Personality and Social Psychology,45(1),101-117。  new window
37.Lerner, Jennifer S.、Keltner, Dacher(2001)。Fear, anger, and risk。Journal of Personality and Social Psychology,81(1),146-159。  new window
38.Grewal, Dhruv、Kavanoor, Sukumar、Fern, Edward F.、Costley, Carolyn、Barnes, James(1997)。Comparative versus Noncomparative Advertising: A Meta-Analysis。Journal of Marketing,61(4),1-15。  new window
39.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review,76(4),97-105。  new window
40.McQuarrie, Edward. F.、Phillips, Barbara. J.(2005)。Indirect persuasion in advertising: How consumers process metaphors presented in pictures and words。Journal of Advertising,34(2),7-20。  new window
41.Rose, R. L.、Miniard, P. W.、Barone, M. J.、Manning, K. C.、Till, B. D.(1993)。When persuasion goes undetected: The case of comparative advertising。Journal of Marketing Research,30,315-330。  new window
42.Zhang, Y.、Zinkhan, George M.(2006)。Responses to humorous ads: Does audience involvement matter?。Journal of Advertising,35(4),113-127。  new window
43.Trope, Yaacov、Liberman, Nira(2000)。Temporal Construal and Time-Dependent Changes in Preference。Journal of Personality and Social Psychology,79(6),876-889。  new window
44.Bülbü, C.、Menon, G.(2010)。The Power of Emotional Appeals in Advertising: The Influence of Concrete Versus Abstract Affect on Time-Dependent Decisions。Journal of Advertising Research,50(2),169-180。  new window
45.Heath, R.、Brandt, D.、Nairn, A.(2006)。Brand relationships: Strengthened by emotion, weakened by attention。Journal of advertising research,46(4),410-419。  new window
圖書
1.Dourish, P.(2001)。Where the Action Is: The Foundations of Embodied Interaction。Cambridge, Mass:The MIT Press。  new window
圖書論文
1.Barthes, R.(1986)。The rhetoric of the image。The responsibility of forms。New York, NY:Hill and Wang。  new window
2.Deighton, J.(1987)。Two meanings for transformation。Advances in consumer research。Provo, UT:Association for Consumer Research。  new window
 
 
 
 
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