:::

詳目顯示

回上一頁
題名:Examining Reasons for Post-purchase Satisfaction in Buying Local Brands: When Local Meets Local
書刊名:Asia Pacific Management Review
作者:Isa, Azwardi MdSaud, Mohammad BasirIsmail, Md Daud
出版日期:2016
卷期:21:1
頁次:頁48-61
主題關鍵詞:EthnocentrismSocial identityMeasurement equivalence
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:4
  • 點閱點閱:36
期刊論文
1.Schoute, J. W.(199103)。Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction。Journal of Consumer Research,17,412-425。  new window
2.Raggio, R. D.、Leone, R. P.(2007)。The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning。Journal of Brand Management,14(5),380-395。  new window
3.Karasawa, Minoru(200212)。Patriotism, Nationalism, and Internationalism Among Japanese Citizens: An Etic-Emic Approach。Political Psychology,23(4),645-666。  new window
4.Scheve, Kenneth F.、Slaughter, Matthew J.(2001)。What Determines Individual Trade-policy Preferences?。Journal of International Economics,54(2),267-292。  new window
5.Chitturi, R.、Raghunathan, R.、Mahajan, V.(2007)。Form versus function: How the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences。Journal of Marketing Research,44(4),702-714。  new window
6.Olsen, J. E.、Granzin, K. L.、Biswas, A.(1993)。Influencing consumers’ selection of domestic versus imported products: Implications for marketing based on a model of helping behavior。Journal of the Academy of Marketing Science,21(4),307-321。  new window
7.Vida, I.、Reardon, J.(2008)。Domestic consumption: Rational, affective or normative choice?。Journal of Consumer Marketing,25(1),34-44。  new window
8.Kucukemiroglu, Orsay(1999)。Market Segmentation by Using Consumer Lifestyle Dimensions and Ethnocentrism: an Empirical Study。European Journal of Marketing,33(5/6),470-487。  new window
9.Piron, F.(2002)。International Outshopping and Ethnocentrism。European Journal of Marketing,36(1/2),189-210。  new window
10.Patterson, P. G.、Mattila, A. S.(2008)。An examination of the impact of cultural orientation and familiarity in service encounter evaluations。International Journal of Service Industry Management,19(5),662-681。  new window
11.Leigh, J. H.、Gabel, T. G.(1992)。Symbolic Interactionism: Its Effects on Consumer Behavior and Implications for Marketing Strategy。The Journal of Consumer Marketing,9(1),27-38。  new window
12.Hocutt, Mary Ann、Bowers, Michael R.、Todd Donavan, D.(2006)。The Art of Service Recovery: Fact or Fiction?。Journal of Services Marketing,20(3),199-207。  new window
13.Yim, C. K. B.、Chan, K. W.、Hung, K.(2007)。Multiple reference effects in service evaluations: roles of alternative attractiveness and self-image congruity。Journal of Retailing,83(1),147-157。  new window
14.Simon, M.(201103)。Brands in context。Journal of Advertising Research,51,189-194。  new window
15.Hatch, Mary Jo、Schultz, Majken(2001)。Are the Strategic Stars Aligned for Your Corporate Brand?。Harvard Business Review,79(2),128-134。  new window
16.Ringberg, Torsten、Odekerken-Schröder, Gaby、Christensen, Glenn L.(2007)。A Cultural Models Approach to Service Recovery。Journal of Marketing,71(3),194-205。  new window
17.O'Curry, S.、Strahilevitz, M.(2001)。Probability and Mode of Acquisition Effects on Choices between Hedonic and Utilitarian Options。Marketing Letters,12(1),37-49。  new window
18.Wakefield, K. L.、Becker-Olsen, K.、Cornwell, T. B.(2007)。I spy a sponsor: The effects of sponsorship level, prominence, relatedness, and cueing on recall accuracy。Journal of Advertising,36(4),64-74。  new window
19.Shirazi, A.、Lorestani, H. Z.、Mazidi, A. K.(2013)。Investigating the effects of brand identity on customer loyalty from social identity perspective。Iranian Journal of Management Studies,6(1),153-178。  new window
20.Wang, Xuehua、Liu, Ning Rong(2009)。The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence from the Chinese Mainland's Automobile Market。Journal of Global Marketing,22(3),199-215。  new window
21.Rajpoot, N.(2004)。Reconceptualizing service encounter quality in a non-Western context。Journal of Service Research,7(2),181-201。  new window
22.Wood, L.(2000)。Brands and brand Equity: Definition and management。Management decision,38(9),662-669。  new window
23.Bergstrom, A.、Blumenthal, D.、Crothers, S.(2002)。Why internal branding matters: The case of Saab。Corporate Reputation Review,5(2/3),133-142。  new window
24.Ladhari, R.(2007)。The effect of consumption emotions on satisfaction and word of mouth communications。Psychology and Marketing,24(12),1085-1108。  new window
25.Evanschitzky, H.、Wangenheim, F.、Woisetschläger, D.、Blut, M.(2008)。Consumer ethnocentrism in the German market。International Marketing Review,25(1),7-32。  new window
26.Knox, Simon、Bickerton, David(2003)。The six conventions of corporate branding。European Journal of Marketing,37(7/8),998-1016。  new window
27.Chitturi, R.、Raghunathan, R.、Mahajan, V.(2008)。Delight by design: The role of hedonic versus utilitarian benefits。Journal of Marketing,72(3),48-63。  new window
28.Herrmann, A.、Huber, F.、Braunstein, C.(2000)。Market-Driven Product and Service Design: Bridging the Gap between Customer Needs, Quality Management, and Customer Satisfaction。International Journal of Production Economics,66(1),82。  new window
29.Dutton, J. E.、Dukerich, J. M.(1991)。Keeping an eye on the mirror:image and identity in organizational adaptation。Academy of Management Journal,34(3),517-554。  new window
30.Barbeite, F. G.、Weiss, E. M.(2004)。Computer self-efficacy and anxiety scales for an internet sample: testing measurement equivalence of existing measures and development of new scales。Computers in Human Behavior,20(1),1-15。  new window
31.Berry, Leonard L.(2000)。Cultivating Service Brand Equity。Journal of the Academy of Marketing Science,28(1),128-137。  new window
32.Pieters, R.、Baumgartner, H.、Allen, D.(1995)。A means-end chain approach to consumer goal structures。International Journal of Research in Marketing,12(3),227-244。  new window
33.Einwiller, S.、Will, M.(2002)。Towards an integrated approach to corporate branding--An empirical study。Corporate Communications: An International journal,7(2),100-109。  new window
34.Hughes, G. D.、Guerrero, J. L.(1971)。Automobile Self-congruity Models Reexamined。Journal of Marketing Research,8(1),125-127。  new window
35.Drasgow, F.、Kanfer, R.(1985)。Equivalence of psychological measurement in heterogeneous populations。Journal of Applied Psychology,70(4),662-680。  new window
36.Bagozzi, Richard P.、Gopinath, Mahesh、Nyer, Prashanth U.(1999)。The role of emotions in marketing。Journal of the Academy of Marketing Science,27(2),184-206。  new window
37.Ambler, T.(1997)。How much of brand equity is explained by trust?。Management Decision,35(4),283-292。  new window
38.Aulakh, P. S.、Kotabe, M.(1993)。An assessment of the theoretical and methodological developments in international marketing。Journal of International Marketing,1(2),5-28。  new window
39.Baltas, G.、Saridakis, C.(2009)。Brand-name effects, segment differences, and product charecteristics: an intergrated model of the car market。Journal of Product & Brand Management,18(2),143-151。  new window
40.Bandara, W. W. M. C、Miloslava, C.(2012)。Consumer ethnocentrism and attitudes towards foreign beer brands: with evidence from Zlin Region in the Czech Republic。Joumai of Competitiveness,4(2),3-19。  new window
41.Bandyopadhyay, S.(2014)。Country-of-Origin perceptions, consumer ethnocentrism, and product evaluations in the Indian market。International Journal of Business and Social Science,5(9),21-30。  new window
42.Boshoff, C.(2007)。Understanding service recovery satisfaction from a service encounter perspective: a pilot study。South African Journal of Business Management,38(2),41-51。  new window
43.Bromley, D. B.(2000)。Psychological aspects of corporate identity, image and reputation。Corporate Reputation Review,3(3),240-252。  new window
44.Bruning, E. R.(1997)。Country of origin, national loyalty and product choice: the case of international air travel。International Marketing Review,14(1),59-74。  new window
45.Champniss, G.、Wilson, H. N.、Macdonald, E. K.(2015)。Why your customers' social identities matter。Harvard Business Review,1/2,88-96。  new window
46.Chan, C.、Berger, J.、Van Boven, L.(2012)。Identifiable but not identical: combining social identity and uniqueness motives in choice。Joumai of Consumer Research,39(3),561-573。  new window
47.Chinen, K.(2010)。Relations among ethnocentrism, product preference and government policy attitudes: a survey of Japanese consumers。International Journal of Management,27(1),107-200。  new window
48.Chun, R.(2005)。Corporate reputation: meaning and measurement。International Journal of Management Reviews,7(2),91-109。  new window
49.Coleman, N. V.、Williams, P.(2013)。Feeling like my self: emotion profiles and social identity。Journal of Consumer Research,40(2),203-222。  new window
50.Creyer, E. H.、Ross, W. T Jr.(1997)。The influence of firm behaviour on purchase intention: do consumers really care about business ethics。Joumai of Consumer Marketing,14(6),421-432。  new window
51.Davidson, A. R.、Jaccard, J. J.、Triandis, H. C.、Morales, M. L.、Diaz-Guerrero, R.(1976)。Cross-cultural model testing: toward a solution of the etic-emic dilemma。Journal of Psychologyf,31,1-13。  new window
52.Delgado-Ballester, E.、Munuera-Aleman, J. L.(2005)。Does brand trust matter to brand equity?。Journal of Product & Brand Management,14(3),187-196。  new window
53.Elbedweihy, A. M.、Jayawardhena, C.(2014)。Consumer-brand identification: a social identity based review and research directions。The Marketing Review,14(2),205-228。  new window
54.Elliott, R.、Wattanasunawan, K.(1998)。Brands as symbolic resources for the construction of identity。International Journal of Advertising,17(2),131-144。  new window
55.Epstein, Seymour(1973)。The self-concept revisited: or a theory of a theory。American Psychologist,28(5),404-416。  new window
56.Erdogan, B. Z.、Uzkurt, C.(2010)。Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products。Cross Cultural Management: An International Journal of Physical Distribution and Logistics Management,17(4),393-406。  new window
57.Fearnley, M.(1993)。Corporate reputation: the wastted asset。Marketing Intelligence and Planning,11(11),4。  new window
58.Gauri, D. K.、Bhatnagar, A.、Rao, R.(2008)。Role of word of mouth in online store loyalty。Communications of the ACM,51(3),89-91。  new window
59.Ghodeswar, B. M.(2008)。Building brand identity in competitive markets: a conceptual model。Journal of Product & Brand Management,17(1),4-12。  new window
60.Good, L. K.、Huddleston, P.(1995)。Ethnocentrism of Polish and Russian consumers: are feelings and intentions related?。International Marketing Review,12(5),35-48。  new window
61.Gotsi, Alan M. M.、Wilson, A. M.(2001)。Corporate reputation: seeking a definition。Corporate Communications: An International Journal,6(1),24-30。  new window
62.Gutman, J.(1997)。Means-end chains as goal hierarchies。Psychology and Marketing,14(6),545-560。  new window
63.Hamin、Elliott, G.(2006)。A less-developed country perspective of consumer ethnocentrism and "country of origin" effects: Indonesian evidence。Asia Pacific Journal of Marketing and Logistics,18(2),79-92。  new window
64.Harmon-Kizer, T. R.、Kumar, A.、Ortinau, D.、Stock, J.(2013)。When multiple identities compete: the role of centrality in self-brand connections。Journal of Consumer Behaviour,12(6),483-495。  new window
65.Harmon, T. R.、Kumar, A.、Ortinau, D.(2009)。When the ingroup fails to indicate brand meaning: exploring the role of identity centrality in self-brand connections。Advances in Consumer Research,36,1012-1013。  new window
66.Heerden, C H. V.、Puth, G.(1995)。Factors that determine the corporate image of South African banking institutions: an exploratory investigation。International Journal of Bank Marketing,13(3),12-17。  new window
67.Helm, S.(2007)。One reputation or many? Comparing stakeholders' perceptions of corporate reputation。Corporate Communications: An International Journal,12(3),238-254。  new window
68.Hester, S. B.(1989)。Does attitude predict purchase behaviour of apparel products?。Journal of Consumer Studies and Home Economics,13(2),161-174。  new window
69.Holbert, R. L.、Stephenson, M. T.(2002)。Structural equation modeling in the communication sciences。Human Communication Research,28(4),531-551。  new window
70.Horn, J. L.、McArdle, J. J.(1992)。A practical and theoritical guide to measurement invariance in aging research。Experimental Aging Research,18(3),117-144。  new window
71.Hs, J. L.、Nien, H.(2008)。Who are ethnocentric? Examining consumer ethnocentrism in Chinese societies。Journal of Consumer Behaviour,7(6),436-447。  new window
72.Jamal, A.、Goode, M. M. H.(2001)。Consumers and brands: a study of the impact of self-image congruence on brand preference and satisfaction。Marketing Intelligence & Planning,19(7),482-492。  new window
73.Javalgi, R. J.、Khare, V. P.、Gross, A. C.、Scherer, R. F.(2005)。An application of the consumer ethnocentrism model to French consumers。International Business Review,14(3),325-344。  new window
74.Johnson, M. D.(1989)。On the nature of product attributes and attribute relationships。Advances in Consumer Research,16(5),598-604。  new window
75.Josiassen, A.、Assaf, A. G.、Karpen, I. O.(2011)。Consumer ethnocentrism and willingness to buy: analyzing the role of three demographic consumer characteristics。International Marketing Review,28(6),627-646。  new window
76.Kaynak, E.、Kara, A.(2002)。Consumer perceptions of foreign products: an analysis of product-country images and ethnocentrism。European Journal of Marketing,36(7/8),928-949。  new window
77.Keillor, B. D.、Hult, G. T. M.、Kandemir, D.(2004)。A study of the service encounter in eight countries。Joumai of International Marketing,12(1),9-35。  new window
78.King, W. C, Jr.、Miles, E. W.(1995)。A quasi-experimental assessment of the effect of computerizing non-cognitive paper-and-pencil measurements: a test of measurement equivalence。Journal of Applied Psychology,80(6),643-651。  new window
79.Kuncharin, W.、Mohamed, B.(2014)。The impacts of consumer ethnocentrism on foreign product judgment and local helping purchase: a case of Malaysian cross-Border Shoppers in Hatyai, Thailand。International Journal of Business and Management,9(9),135-146。  new window
80.Ladhari, R.(2007)。A study on the determinants of satisfaction with hedonic products。International Business Management,1(3),47-53。  new window
81.Langner, S.、Hennigs, N.、Wiedmann, K.(2013)。Social persuasion: targeting social identities through social influencers。Journal of Consumer Marketing,30(1),31-49。  new window
82.Lee, J. W.(2009)。Relationship between consumer personality and brand personality as self-concept: from the case of Korean automobile brands。Academy of Marketing Studies Journal,13(1),25-44。  new window
83.Lee, R、Klobas, J.、Tezinde, T.、Murphy, J.(2010)。The underling social identities of a nation's brand。International Marketing Review,27(4),450-465。  new window
84.Levin, I. P.、Jasper, J. D.(1995)。Phased narrowing:a new process tracing method for decision making。Organizational Behaviour and Human Decision processes,64(1),1-8。  new window
85.Lukinova, E.、Myagkov, M.、Shishkin, P.(2014)。The value of sociality。Foresight,16(4),309-328。  new window
86.Lynn, R.(197607)。The sociobiology of nationalism。New Society,7,11-14。  new window
87.Maehle, N.、Shneor, R.(2010)。On congruence between brand and human personalities。The Journal of Product & Brand Management,19(1),44-53。  new window
88.Markus, H.(1983)。Self-knowledge: an expended view。Journal of Personality,51(3),543-565。  new window
89.Maronick(1995)。An empirical investigation of consumer perceptions of "made in USA" claims。International Marketing Review,12(3),15-30。  new window
90.McEnally, M.、de Chernatony, L.(1999)。The evolving nature of branding: consumer and managerial considerations。Academy of Marketing Science Review,2(1),1-16。  new window
91.Nguyen, T. D.、Nguyen, T. T. M.、Barrett, N. J.(2008)。Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products--evidence from Vietnam。Journal of Consumer Behaviour,7(1),88-100。  new window
92.Niedrich, R. W.、Kiryanova, E.、Black, W. C.(2005)。The dimensional stability of the standards used in the disconfirmation paradigm。Joumai of Retailing,81(1),49-57。  new window
93.Page, G.、Fearn, H.(2005)。Corporate reputation: what do consumers really care about?。Journal of Advertising Research,45(3),305-313。  new window
94.Plakoyiannaki, E.、Tzokas, N.、Dimitratos, P.、Saren, M.(2008)。How critical is employee orientation for customer relationship management? Insights from a case study。Journal of Management Studies,45(2),268-293。  new window
95.Roster, C. A.、Rogers, R. D.、Hozier, G. C, Jr.、Baker, K. G.、Albaum, G.(2007)。Management of marketing research projects: does delivery method matter anymore in survey research?。Journal of Marketing Theory and Practice,15(2),127-144。  new window
96.Salzer-Morling, M.、Strannegard, L.(2004)。Silence of the brands。European Journal of Marketing,38(1/2),224-238。  new window
97.Sanchez, J. L. F.、Sotorrio, L. L.(2007)。The creation of value through corporate reputation。Journal of Business Ethics,76(3),335-346。  new window
98.Shamma, H. M.、Hassan, S. S.(2011)。Integrating product and corporate brand equity into total brand equity measurement。International Journal of Marketing Studies,3(1),11-20。  new window
99.Sohail, M. S.(2005)。Malaysian consumers' evaluation of products made in Germany: the country of origin effect。Asia Pacific Journal of Marketing and Logistics,17(1),89-105。  new window
100.Stigler, G. J.(1950)。The development of utility theory。Journal of Political Economy,58(5),373-396。  new window
101.Supphellen, M.、Grønhaug, K.(2003)。Building foreign brand personalities in Russia; the moderating effect on consumer ethnocentrism。International Journal of Advertising,22(2),203-226。  new window
102.Swann, W. B.、Gmez, A.、Buhrmester, M. D.、Lpez-Rodriguez, L.、Jimenez, J.、Vazquez, A.(2014)。Contemplating the ultimate sacrifice: identity fusion channels pro-group affect, cognition, and moral decision making。Journal of Personality and Social Psychology,6(5),713-727。  new window
103.Tolba, A. H.、Hassan, S. S.(2009)。Linking customer-based brand equity with brand market performance: a managerial approach。Journal of Product & Brand Management,18(5),356-366。  new window
104.Triandis, H. C.、Chan, D.、Bhawuk, D.、Iwao, S.、Sinha, J. B. P.(1995)。Multimethod probes of allocentrism and idiocentrism。International journal of psychology,30(4),461-480。  new window
105.Tronvoll, B.(2010)。Negative emotions and their effect on customer complaint behaviour。The Journal of Services Marketing,22(1),1-27。  new window
106.Tsai, H.、Bagozzi, R. P.(2014)。Contribution behaavior in virtual communities: cognitive, emotional and social influences。MIS Quarterly,38(1),143-163。  new window
107.Upadhyay, Y.、Singh, S. K.(2006)。Preference for domestic goods: a study of consumer ethnocentrism。Vision: The Journal of Business perspective,10(3),59-68。  new window
108.van Birgelen, M.、de Ruyter, K.、Wetzels, M.(2005)。The role of socially desirable responding in international services research。Advances in International Marketing,15,75-91。  new window
109.Tan, T.、Ming, M. C. H.(2003)。Leveraging on symbolic values and meanings in branding。Journal of Brand Management,10(3),208-218。  new window
110.Welford, Richard(2005)。Corporate social responsibility in Europe, North America and Asia。Journal of Corporate Citizenship,17,33-52。  new window
111.Witkowski, T. H.、Wolfinbarger, M. F(2001)。The formality dimension of service quality in Thailand and Japan。Advances in Consumer Research,28(1),153-160。  new window
112.Wong, C. Y.、Polonsky, M. J.、Garma, R.(2008)。The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments。Asia Pacific Journal of Marketing and Logistics,20(4),455-478。  new window
113.Wood, Lisa(2007)。Functional and symbolic attributes of product selection。British Food Journal,109(2),108-118。  new window
114.Yoo, B.、Donthu, N.(2005)。The effect of personal cultural orientation on consumer ethnocentrism。Journal of International Consumer Marketing,18(1),7-44。  new window
115.Aaker, David A.(2004)。Leveraging the Corporate Brand。California Management Review,46(3),6-18。  new window
116.Bagozzi, R. P.、Yi, Y.、Phillips, L. W.(1991)。Assessing construct validity in organizational reseasrch。Administrative Science Quarterly,36(3),421-458。  new window
117.Baugh, Christopher、Yaprak, Atilla(1996)。Economic Nationalism: Conceptual and Empirical Development。Political Psychology,17(4),759-778。  new window
118.Esch, Franz‐Rudolf、Langner, Tobias B.、Schmitt, Bernd H.、Geus, Patrick(2006)。Are brands forever? How brand knowledge and relationships affect current and future purchases。Journal of Product and Brand Management,15(2),98-105。  new window
119.Fitzsimons, G. M.、Chartrand, T. L.、Fitzsimons, G. J.(2008)。Automatic effects of brand exposure on motivated behavior: How Apple makes you "think different"。Journal of Consumer Research,35(1),21-35。  new window
120.Gutman, J.(1982)。A Means-End Chain Model Based on Consumer Categorization Process。Journal of Marketing,46(2),60-72。  new window
121.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The experiential aspects of consumptions: consumer fantasies, feelings and fun。Journal of Consumer Research,9(2),132-140。  new window
122.John, D. R.、Loken, B.、Kim, K.、Monga, A. B.(2006)。Brand concept maps: A methodology for identifying brand association networks。Journal of Marketing Research,43(4),549-563。  new window
123.Lau, G. T.、Lee, S. H.(1999)。Consumers' trust in a brand and the link to brand loyalty。Journal of Market Focused Management,4(4),341-370。  new window
124.Liao, Hui(2007)。Do it right this time: The role of employee service recovery performance in customer-perceived justice and customer loyalty after service failures。Journal of Applied Psychology,92(2),475-489。  new window
125.Marsh, H. W.、Balla, J. R.、McDonald, R. P.(1988)。Goodness-of-fit indices in comfirmatory factor analysis: the effect of sample size。Psychological Bulletin,103,391-410。  new window
126.Mavondo, F. T.、Farrell, M. A.(2000)。Measuring Market Orientation: Are there Differences between Business Marketers and Consumer Marketers?。Australian Journal of Management,25(2),223-244。  new window
127.Parasuraman, A.、Berry, L. L.、Zeithaml, V. A.(1991)。Understanding Customer Expectation of Service。Sloan Management Review,32(3),39-48。  new window
128.Park, Chung-Hoon、Kim, Young-Gul(2003)。Identifying key factors affecting consumer purchase behavior in an online shopping context。International Journal of Retail & Distribution Management,31(1),16-29。  new window
129.Sanderson, S.、Uzumeri, M.(1995)。Managing product families: The case of the Sony Walkman。Research Policy,24(5),761-782。  new window
130.Schmitt, N.、Kuljanin, G.(2008)。Measurement invariance: Review of practice and implications。Management Review,18(4),210-222。  new window
131.Sharma, Subhash、Shimp, Terence A.、Shin, Jeongshin(1995)。Consumer Ethnocentrism: A Test of Antecedents and Moderators。Journal of the Academy of Marketing Science,23(1),26-37。  new window
132.Sirgya, M. Joseph、Grewalb, Dhruv、Mangleburg, Tamara(200008)。Retail environment, self-congruity, and retail patronage: an integrative model and a research agenda。Journal of Business Research,49(2),127-138。  new window
133.Smith, A. K.、Bolton, R. N.、Wagner, J.(1999)。A model of customer satisfaction with service encounters involving failure and recover。Journal of Marketing Research,36(3),356-372。  new window
134.Solomon, Michael R.、Surprenant, Carol、Czepiel, John A.、Gutman, Evelyn G.(1985)。A role theory perspective dyadic interactions: The service encounter。Journal of Marketing,49(4),99-111。  new window
135.Supphellen, Magne、Rittenburg, Terril L.(2001)。Consumer Ethnocentrism When Foreign Products Are Better。Psychology & Marketing,18(9),907-927。  new window
136.Swan, J. E.、Trawick, I. F.(1981)。Disconfirmation of Satisfaction with a Retail Service。Journal of Retailing,57(3),49-67。  new window
137.Kressmann, Frank、Sirgy, M. Joseph、Herrmann, Andreas、Huber, Frank、Huber, Stephanie、Lee, Dong-Jin(2006)。Direct and indirect effects of self-image congruence on brand loyalty。Journal of Business Research,59(9),955-964。  new window
138.Smit, E.、Bronner, F.、Tolboom, M.(2007)。Brand Relationship Quality and Its Value for Personal Contact。Journal of Business Research,60(6),627-633。  new window
139.Oliver, Richard L.、DeSarbo, Wayne S.(1988)。Response Determinants in Satisfaction Judgements。Journal of Consumer Research,14(4),495-507。  new window
140.Druckman, Daniel(1994)。Nationalism, Patriotism, and Group Loyalty: A Social Psychological Perspective。Mershon International Studies Review,38(1),43-68。  new window
141.Shimp, T. A.、Sharma, S.(1987)。Consumer ethnocentrism: construction and validation of the CETSCALE。Journal of Marketing Research,24(3),280-289。  new window
142.Harzing, A. W.(1997)。Response rates in international mail surveys: Results of a 22-country study。International Business Review,6(6),641-665。  new window
143.Bitner, Mary Jo、Booms, Bernard H.、Tetreault, Mary Stanfield(1990)。The Service Encounter: Diagnosing Favorable & Unfavorable Incidents。Journal of Marketing,54(1),71-84。  new window
144.Wang, Cheng Lu、Chen, Zhen Xiong(2004)。Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects。Journal of Consumer Marketing,21(6),391-400。  new window
145.Floyd, F. J.、Widaman, K. F.(1995)。Factor Analysis in the Development and Refinement of Clinical Assessment Instruments。Psychological Assessment,7(3),286-299。  new window
146.Keller, Kevin L.、Lehmann, Donald R.(2006)。Brands and Branding: Research Findings and Future Priorities。Marketing Science,25(6),740-759。  new window
147.Czepiel, John A.(1990)。Service Encounters and Service Relationships: Implications for Research。Journal of Business Research,20(1),13-21。  new window
148.Tse, David K.、Wilton, Peter C.(1988)。Models of Consumer Satisfaction Formation: An Extension。Journal of Marketing Research,25(2),204-212。  new window
149.Hirschman, Elizabeth C.、Holbrook, Morris B.(1982)。Hedonic Consumption: Emerging Concepts, Methods and Propositions。Journal of Marketing,46(3),92-101。  new window
150.Voss, Kevin E.、Spangenberg, Eric R.、Grohmann, Bianca(2003)。Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude。Journal of Marketing Research,40(3),310-320。  new window
151.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
152.Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research,34(3),347-356。  new window
153.Keaveney, Susan M.(1995)。Customer Switching Behavior in Service Industries: An Exploratory Study。Journal of Marketing,59(2),71-82。  new window
154.Hennig-Thurau, Thorsten、Groth, Markus、Paul, Michael、Gremler, Dwayne D.(2006)。Are all smiles created equal? How emotional contagion and emotional labor affect service relationships。Journal of Marketing,70(3),58-73。  new window
155.Markus, H.、Wurf, E.(1987)。The Dynamic Self-Concept: A Social Psychological Perspective。Annual Review of Psychology,38(1),299-337。  new window
156.Leone, Robert P.、Rao, Vithala R.、Keller, Kevin Lane、Luo, Anita Man、McAlister, Leigh、Srivastava, Rajendra(2006)。Linking brand equity to customer equity。Journal of Service Research,9(2),125-138。  new window
157.Sprott, David、Czellar, Sandor、Spangenberg, Eric(2009)。The importance of a general measure of brand engagement on market behavior: Development and validation of a scale。Journal of Marketing Research,46(1),92-104。  new window
158.Harrison-Walker, L. Jean(2001)。The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment as Potential Antecedents。Journal of Service Research,4(1),60-75。  new window
159.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
160.Crowne, Douglas P.、Marlowe, David A.(1960)。A New Scale of Social Desirability Independent of Psychopathology。Journal of Consulting Psychology,24(4),349-354。  new window
161.Gürhan-Canli, Z.、Batra, R.(2004)。When corporate image affects product evaluations: the moderating role of perceived risk。Journal of Marketing Research,41(2),197-205。  new window
162.Sirgy, M. Joseph、Grewal, Dhruv、Mangleburg, Tamara F.、Park, Jae-Ok、Chon, Kye-Sung、Claiborne, C. B.、Johar, J. S.、Berkman, Harold(1997)。Assessing the predictive validity of two methods of measuring self-image congruence。Journal of the Academy of Marketing Science,25(3),229-241。  new window
163.Mangold, W. G.、Miller, F.、Brockway, G. R.(1999)。Word-of-mouth communication in the service marketplace。Journal of Services Marketing,13(1),73-89。  new window
164.Mano, Haim、Oliver, Richard L.(1993)。Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction。Journal of Consumer Research,20(3),451-466。  new window
165.Steenkamp, Jan-Benedict E. M.、Baumgartner, Hans(1998)。Assessing measurement invariance in cross-national consumer research。Journal of consumer Research,25(1),78-90。  new window
166.Kamaruddin,Abdul Razak、Mokhlis,Safiek、Othman,Md Nor(20021200)。Ethnocentrism Orientation and Choice Decisions of Malaysian Consumers: The Effects of Socio-Cultural and Demographic Factors。Asia Pacific Management Review,7(4),553-571。new window  new window
167.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
168.Batra, Rajeev、Ahtola, Olli T.(1991)。Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes。Marketing Letters,2(2),159-170。  new window
169.Freling, Traci H.、Forbes, Lukas P.(2005)。An empirical analysis of the brand personality effect。Journal of Product & Brand Management,14(7),404-413。  new window
170.Keller, Kevin L.(2003)。Brand synthesis: The multidimensionality of brand knowledge。Journal of Consumer Research,29(4),595-600。  new window
171.Chandon, Jean‐Louis、Leo, Pierre‐Yves、Philippe, Jean(1997)。Service Encounter Dimensions--A Dyadic Perspective: Measuring the Dimensions of Service Encounters as Perceived by Customers and Personnel。International Journal of Service Industry Management,8(1),65-86。  new window
172.Grubb, Edward L.、Grathwohl, Harrison L.(1967)。Consumer Self-Concept, Symbolism, and Market Behavior: A Theoretical Approach。Journal of Marketing,31(4),22-27。  new window
173.Kuenzel, Sven、Halliday, Sue Vaux(2008)。Investigating Antecedents and Consequences of Brand Identification。Journal of Product and Brand Management,17(5),293-304。  new window
174.Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research,9(3),287-300。  new window
175.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
176.Sirgy, M. Joseph(1985)。Using Self-Congruity and Ideal-Congruity to Predict Purchase Motivation。Journal of Business Research,13(3),195-206。  new window
177.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
178.Hu, Li-tze、Bentler, Peter M.(1998)。Fit indices in covariance structure modeling: Sensitivity to underparamenterized model misspecification。Psychological Methods,3(4),424-453。  new window
179.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。  new window
180.Granzin, K. L.、Olsen, J. E.(1998)。Americans' choice of domestic over foreign products: A matter of helping behavior?。Journal of Business Research,43,39-54。  new window
181.Knight, G. A.(1999)。Consumer preferences for foreign and domestic products。Journal of Consumer Marketing,16(2),151-162。  new window
182.Rushton, J. P.(1989)。Genetic similarity, human altruism and group selection。Behavioral and Brain Sciences,12,503-559。  new window
183.Hatch, M. J.,、Sc hultz, M.(2003)。Bringing the corporation into corporate branding。European Journal of Marketing,37(7/8),1041-1064。  new window
184.Davies, G.、Chun, R.(2002)。Gaps between the internal and external perceptions of the corporate brand。Corporate Reputation Review,5(2/3),144-158。  new window
185.Balmer, J. M.、Liao, M. N.、Wang, W. Y.(2010)。Corporate brand identification and corporate brand management: How top business school do it。Journal of General Management,35(4),77-102。  new window
會議論文
1.Bontempo, R.、Rivero, J.(1992)。Cultural variation in cognition: The role of self-concept in the attitude behavior link。Annual Meeting of the Academy of Management。Las Vegas, Nevada。  new window
2.Oliver, R.(1980)。Conceptualization and measurement of disconfirmation perceptions in the prediction of consumer satisfaction。Fourth Annual Conference on consumer satisfaction, dissatisfaction, and complaining behavior。Bloomington:School of Business, Indiana University。  new window
3.Jami, A. T.(2008)。WHAT should a brand sound like?。Society for Consumer Psychology。New Orleans, LA。  new window
圖書
1.Hall, C. S.、Lindzey, G.(1957)。Theories of Personality。John Wiley and Sons Inc。  new window
2.Shumacker, R. E.、Lomax, R. G.(1996)。A Beginners' Guide to Structural Equation Modelling。Mahwah, New Jersey:Lawrence Erlbaum Associates。  new window
3.Aaker, D. A.、Keller, K. L.(1991)。Managing Brand Equity。New York:Free Press。  new window
4.Sumner, G. A.(1906)。Folkways。New York:Ginn Custom。  new window
5.Aaker, D. A.、Keller, K. L(1997)。Managing the corporate brand: The effects of corporate marketing activity on consumer evaluations of brand extensions。Cambridge, MA:Marketing Science Institute。  new window
6.Hair, J. F.、Lukas, B. A.、Miller, K. E.、Bush, R. P.、Ortinau, D. J.(2008)。Marketing research。Australia:McGraw-Hill。  new window
7.Lewis, L. M.(1976)。Social anthropology in perspective。Harmondsworth, Uk:Penguin。  new window
8.Malhotra, N. K.(2004)。Marketing research: An applied orientation。Upper Saddle River:Pearson Prentice Hall。  new window
9.Sirgy, M. J.(1986)。Self-Congruity: Toward a Theory of Personality and Cybernetics。New York:Praeger。  new window
10.Levine, Robert A.、Campbell, Donald T.(1972)。Ethnocentrism: Theories of Conflict, Ethnic, Attitudes and Group Behavior。John Wiley & Sons, Inc.。  new window
圖書論文
1.Murdock, G. P.(1931)。Ethnocentrism。Encyclopedia of the social sciences。New York, NY:Macmillan。  new window
2.Shostack, G. L.(1985)。Planning the Service Encounter。The Service Encounter: Managing Employee/Customer Interaction in Service Businesses。Lexington Books。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE