期刊論文1. | Schoute, J. W.(199103)。Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction。Journal of Consumer Research,17,412-425。 |
2. | Raggio, R. D.、Leone, R. P.(2007)。The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning。Journal of Brand Management,14(5),380-395。 |
3. | Karasawa, Minoru(200212)。Patriotism, Nationalism, and Internationalism Among Japanese Citizens: An Etic-Emic Approach。Political Psychology,23(4),645-666。 |
4. | Scheve, Kenneth F.、Slaughter, Matthew J.(2001)。What Determines Individual Trade-policy Preferences?。Journal of International Economics,54(2),267-292。 |
5. | Chitturi, R.、Raghunathan, R.、Mahajan, V.(2007)。Form versus function: How the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences。Journal of Marketing Research,44(4),702-714。 |
6. | Olsen, J. E.、Granzin, K. L.、Biswas, A.(1993)。Influencing consumers’ selection of domestic versus imported products: Implications for marketing based on a model of helping behavior。Journal of the Academy of Marketing Science,21(4),307-321。 |
7. | Vida, I.、Reardon, J.(2008)。Domestic consumption: Rational, affective or normative choice?。Journal of Consumer Marketing,25(1),34-44。 |
8. | Kucukemiroglu, Orsay(1999)。Market Segmentation by Using Consumer Lifestyle Dimensions and Ethnocentrism: an Empirical Study。European Journal of Marketing,33(5/6),470-487。 |
9. | Piron, F.(2002)。International Outshopping and Ethnocentrism。European Journal of Marketing,36(1/2),189-210。 |
10. | Patterson, P. G.、Mattila, A. S.(2008)。An examination of the impact of cultural orientation and familiarity in service encounter evaluations。International Journal of Service Industry Management,19(5),662-681。 |
11. | Leigh, J. H.、Gabel, T. G.(1992)。Symbolic Interactionism: Its Effects on Consumer Behavior and Implications for Marketing Strategy。The Journal of Consumer Marketing,9(1),27-38。 |
12. | Hocutt, Mary Ann、Bowers, Michael R.、Todd Donavan, D.(2006)。The Art of Service Recovery: Fact or Fiction?。Journal of Services Marketing,20(3),199-207。 |
13. | Yim, C. K. B.、Chan, K. W.、Hung, K.(2007)。Multiple reference effects in service evaluations: roles of alternative attractiveness and self-image congruity。Journal of Retailing,83(1),147-157。 |
14. | Simon, M.(201103)。Brands in context。Journal of Advertising Research,51,189-194。 |
15. | Hatch, Mary Jo、Schultz, Majken(2001)。Are the Strategic Stars Aligned for Your Corporate Brand?。Harvard Business Review,79(2),128-134。 |
16. | Ringberg, Torsten、Odekerken-Schröder, Gaby、Christensen, Glenn L.(2007)。A Cultural Models Approach to Service Recovery。Journal of Marketing,71(3),194-205。 |
17. | O'Curry, S.、Strahilevitz, M.(2001)。Probability and Mode of Acquisition Effects on Choices between Hedonic and Utilitarian Options。Marketing Letters,12(1),37-49。 |
18. | Wakefield, K. L.、Becker-Olsen, K.、Cornwell, T. B.(2007)。I spy a sponsor: The effects of sponsorship level, prominence, relatedness, and cueing on recall accuracy。Journal of Advertising,36(4),64-74。 |
19. | Shirazi, A.、Lorestani, H. Z.、Mazidi, A. K.(2013)。Investigating the effects of brand identity on customer loyalty from social identity perspective。Iranian Journal of Management Studies,6(1),153-178。 |
20. | Wang, Xuehua、Liu, Ning Rong(2009)。The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence from the Chinese Mainland's Automobile Market。Journal of Global Marketing,22(3),199-215。 |
21. | Rajpoot, N.(2004)。Reconceptualizing service encounter quality in a non-Western context。Journal of Service Research,7(2),181-201。 |
22. | Wood, L.(2000)。Brands and brand Equity: Definition and management。Management decision,38(9),662-669。 |
23. | Bergstrom, A.、Blumenthal, D.、Crothers, S.(2002)。Why internal branding matters: The case of Saab。Corporate Reputation Review,5(2/3),133-142。 |
24. | Ladhari, R.(2007)。The effect of consumption emotions on satisfaction and word of mouth communications。Psychology and Marketing,24(12),1085-1108。 |
25. | Evanschitzky, H.、Wangenheim, F.、Woisetschläger, D.、Blut, M.(2008)。Consumer ethnocentrism in the German market。International Marketing Review,25(1),7-32。 |
26. | Knox, Simon、Bickerton, David(2003)。The six conventions of corporate branding。European Journal of Marketing,37(7/8),998-1016。 |
27. | Chitturi, R.、Raghunathan, R.、Mahajan, V.(2008)。Delight by design: The role of hedonic versus utilitarian benefits。Journal of Marketing,72(3),48-63。 |
28. | Herrmann, A.、Huber, F.、Braunstein, C.(2000)。Market-Driven Product and Service Design: Bridging the Gap between Customer Needs, Quality Management, and Customer Satisfaction。International Journal of Production Economics,66(1),82。 |
29. | Dutton, J. E.、Dukerich, J. M.(1991)。Keeping an eye on the mirror:image and identity in organizational adaptation。Academy of Management Journal,34(3),517-554。 |
30. | Barbeite, F. G.、Weiss, E. M.(2004)。Computer self-efficacy and anxiety scales for an internet sample: testing measurement equivalence of existing measures and development of new scales。Computers in Human Behavior,20(1),1-15。 |
31. | Berry, Leonard L.(2000)。Cultivating Service Brand Equity。Journal of the Academy of Marketing Science,28(1),128-137。 |
32. | Pieters, R.、Baumgartner, H.、Allen, D.(1995)。A means-end chain approach to consumer goal structures。International Journal of Research in Marketing,12(3),227-244。 |
33. | Einwiller, S.、Will, M.(2002)。Towards an integrated approach to corporate branding--An empirical study。Corporate Communications: An International journal,7(2),100-109。 |
34. | Hughes, G. D.、Guerrero, J. L.(1971)。Automobile Self-congruity Models Reexamined。Journal of Marketing Research,8(1),125-127。 |
35. | Drasgow, F.、Kanfer, R.(1985)。Equivalence of psychological measurement in heterogeneous populations。Journal of Applied Psychology,70(4),662-680。 |
36. | Bagozzi, Richard P.、Gopinath, Mahesh、Nyer, Prashanth U.(1999)。The role of emotions in marketing。Journal of the Academy of Marketing Science,27(2),184-206。 |
37. | Ambler, T.(1997)。How much of brand equity is explained by trust?。Management Decision,35(4),283-292。 |
38. | Aulakh, P. S.、Kotabe, M.(1993)。An assessment of the theoretical and methodological developments in international marketing。Journal of International Marketing,1(2),5-28。 |
39. | Baltas, G.、Saridakis, C.(2009)。Brand-name effects, segment differences, and product charecteristics: an intergrated model of the car market。Journal of Product & Brand Management,18(2),143-151。 |
40. | Bandara, W. W. M. C、Miloslava, C.(2012)。Consumer ethnocentrism and attitudes towards foreign beer brands: with evidence from Zlin Region in the Czech Republic。Joumai of Competitiveness,4(2),3-19。 |
41. | Bandyopadhyay, S.(2014)。Country-of-Origin perceptions, consumer ethnocentrism, and product evaluations in the Indian market。International Journal of Business and Social Science,5(9),21-30。 |
42. | Boshoff, C.(2007)。Understanding service recovery satisfaction from a service encounter perspective: a pilot study。South African Journal of Business Management,38(2),41-51。 |
43. | Bromley, D. B.(2000)。Psychological aspects of corporate identity, image and reputation。Corporate Reputation Review,3(3),240-252。 |
44. | Bruning, E. R.(1997)。Country of origin, national loyalty and product choice: the case of international air travel。International Marketing Review,14(1),59-74。 |
45. | Champniss, G.、Wilson, H. N.、Macdonald, E. K.(2015)。Why your customers' social identities matter。Harvard Business Review,1/2,88-96。 |
46. | Chan, C.、Berger, J.、Van Boven, L.(2012)。Identifiable but not identical: combining social identity and uniqueness motives in choice。Joumai of Consumer Research,39(3),561-573。 |
47. | Chinen, K.(2010)。Relations among ethnocentrism, product preference and government policy attitudes: a survey of Japanese consumers。International Journal of Management,27(1),107-200。 |
48. | Chun, R.(2005)。Corporate reputation: meaning and measurement。International Journal of Management Reviews,7(2),91-109。 |
49. | Coleman, N. V.、Williams, P.(2013)。Feeling like my self: emotion profiles and social identity。Journal of Consumer Research,40(2),203-222。 |
50. | Creyer, E. H.、Ross, W. T Jr.(1997)。The influence of firm behaviour on purchase intention: do consumers really care about business ethics。Joumai of Consumer Marketing,14(6),421-432。 |
51. | Davidson, A. R.、Jaccard, J. J.、Triandis, H. C.、Morales, M. L.、Diaz-Guerrero, R.(1976)。Cross-cultural model testing: toward a solution of the etic-emic dilemma。Journal of Psychologyf,31,1-13。 |
52. | Delgado-Ballester, E.、Munuera-Aleman, J. L.(2005)。Does brand trust matter to brand equity?。Journal of Product & Brand Management,14(3),187-196。 |
53. | Elbedweihy, A. M.、Jayawardhena, C.(2014)。Consumer-brand identification: a social identity based review and research directions。The Marketing Review,14(2),205-228。 |
54. | Elliott, R.、Wattanasunawan, K.(1998)。Brands as symbolic resources for the construction of identity。International Journal of Advertising,17(2),131-144。 |
55. | Epstein, Seymour(1973)。The self-concept revisited: or a theory of a theory。American Psychologist,28(5),404-416。 |
56. | Erdogan, B. Z.、Uzkurt, C.(2010)。Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products。Cross Cultural Management: An International Journal of Physical Distribution and Logistics Management,17(4),393-406。 |
57. | Fearnley, M.(1993)。Corporate reputation: the wastted asset。Marketing Intelligence and Planning,11(11),4。 |
58. | Gauri, D. K.、Bhatnagar, A.、Rao, R.(2008)。Role of word of mouth in online store loyalty。Communications of the ACM,51(3),89-91。 |
59. | Ghodeswar, B. M.(2008)。Building brand identity in competitive markets: a conceptual model。Journal of Product & Brand Management,17(1),4-12。 |
60. | Good, L. K.、Huddleston, P.(1995)。Ethnocentrism of Polish and Russian consumers: are feelings and intentions related?。International Marketing Review,12(5),35-48。 |
61. | Gotsi, Alan M. M.、Wilson, A. M.(2001)。Corporate reputation: seeking a definition。Corporate Communications: An International Journal,6(1),24-30。 |
62. | Gutman, J.(1997)。Means-end chains as goal hierarchies。Psychology and Marketing,14(6),545-560。 |
63. | Hamin、Elliott, G.(2006)。A less-developed country perspective of consumer ethnocentrism and "country of origin" effects: Indonesian evidence。Asia Pacific Journal of Marketing and Logistics,18(2),79-92。 |
64. | Harmon-Kizer, T. R.、Kumar, A.、Ortinau, D.、Stock, J.(2013)。When multiple identities compete: the role of centrality in self-brand connections。Journal of Consumer Behaviour,12(6),483-495。 |
65. | Harmon, T. R.、Kumar, A.、Ortinau, D.(2009)。When the ingroup fails to indicate brand meaning: exploring the role of identity centrality in self-brand connections。Advances in Consumer Research,36,1012-1013。 |
66. | Heerden, C H. V.、Puth, G.(1995)。Factors that determine the corporate image of South African banking institutions: an exploratory investigation。International Journal of Bank Marketing,13(3),12-17。 |
67. | Helm, S.(2007)。One reputation or many? Comparing stakeholders' perceptions of corporate reputation。Corporate Communications: An International Journal,12(3),238-254。 |
68. | Hester, S. B.(1989)。Does attitude predict purchase behaviour of apparel products?。Journal of Consumer Studies and Home Economics,13(2),161-174。 |
69. | Holbert, R. L.、Stephenson, M. T.(2002)。Structural equation modeling in the communication sciences。Human Communication Research,28(4),531-551。 |
70. | Horn, J. L.、McArdle, J. J.(1992)。A practical and theoritical guide to measurement invariance in aging research。Experimental Aging Research,18(3),117-144。 |
71. | Hs, J. L.、Nien, H.(2008)。Who are ethnocentric? Examining consumer ethnocentrism in Chinese societies。Journal of Consumer Behaviour,7(6),436-447。 |
72. | Jamal, A.、Goode, M. M. H.(2001)。Consumers and brands: a study of the impact of self-image congruence on brand preference and satisfaction。Marketing Intelligence & Planning,19(7),482-492。 |
73. | Javalgi, R. J.、Khare, V. P.、Gross, A. C.、Scherer, R. F.(2005)。An application of the consumer ethnocentrism model to French consumers。International Business Review,14(3),325-344。 |
74. | Johnson, M. D.(1989)。On the nature of product attributes and attribute relationships。Advances in Consumer Research,16(5),598-604。 |
75. | Josiassen, A.、Assaf, A. G.、Karpen, I. O.(2011)。Consumer ethnocentrism and willingness to buy: analyzing the role of three demographic consumer characteristics。International Marketing Review,28(6),627-646。 |
76. | Kaynak, E.、Kara, A.(2002)。Consumer perceptions of foreign products: an analysis of product-country images and ethnocentrism。European Journal of Marketing,36(7/8),928-949。 |
77. | Keillor, B. D.、Hult, G. T. M.、Kandemir, D.(2004)。A study of the service encounter in eight countries。Joumai of International Marketing,12(1),9-35。 |
78. | King, W. C, Jr.、Miles, E. W.(1995)。A quasi-experimental assessment of the effect of computerizing non-cognitive paper-and-pencil measurements: a test of measurement equivalence。Journal of Applied Psychology,80(6),643-651。 |
79. | Kuncharin, W.、Mohamed, B.(2014)。The impacts of consumer ethnocentrism on foreign product judgment and local helping purchase: a case of Malaysian cross-Border Shoppers in Hatyai, Thailand。International Journal of Business and Management,9(9),135-146。 |
80. | Ladhari, R.(2007)。A study on the determinants of satisfaction with hedonic products。International Business Management,1(3),47-53。 |
81. | Langner, S.、Hennigs, N.、Wiedmann, K.(2013)。Social persuasion: targeting social identities through social influencers。Journal of Consumer Marketing,30(1),31-49。 |
82. | Lee, J. W.(2009)。Relationship between consumer personality and brand personality as self-concept: from the case of Korean automobile brands。Academy of Marketing Studies Journal,13(1),25-44。 |
83. | Lee, R、Klobas, J.、Tezinde, T.、Murphy, J.(2010)。The underling social identities of a nation's brand。International Marketing Review,27(4),450-465。 |
84. | Levin, I. P.、Jasper, J. D.(1995)。Phased narrowing:a new process tracing method for decision making。Organizational Behaviour and Human Decision processes,64(1),1-8。 |
85. | Lukinova, E.、Myagkov, M.、Shishkin, P.(2014)。The value of sociality。Foresight,16(4),309-328。 |
86. | Lynn, R.(197607)。The sociobiology of nationalism。New Society,7,11-14。 |
87. | Maehle, N.、Shneor, R.(2010)。On congruence between brand and human personalities。The Journal of Product & Brand Management,19(1),44-53。 |
88. | Markus, H.(1983)。Self-knowledge: an expended view。Journal of Personality,51(3),543-565。 |
89. | Maronick(1995)。An empirical investigation of consumer perceptions of "made in USA" claims。International Marketing Review,12(3),15-30。 |
90. | McEnally, M.、de Chernatony, L.(1999)。The evolving nature of branding: consumer and managerial considerations。Academy of Marketing Science Review,2(1),1-16。 |
91. | Nguyen, T. D.、Nguyen, T. T. M.、Barrett, N. J.(2008)。Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products--evidence from Vietnam。Journal of Consumer Behaviour,7(1),88-100。 |
92. | Niedrich, R. W.、Kiryanova, E.、Black, W. C.(2005)。The dimensional stability of the standards used in the disconfirmation paradigm。Joumai of Retailing,81(1),49-57。 |
93. | Page, G.、Fearn, H.(2005)。Corporate reputation: what do consumers really care about?。Journal of Advertising Research,45(3),305-313。 |
94. | Plakoyiannaki, E.、Tzokas, N.、Dimitratos, P.、Saren, M.(2008)。How critical is employee orientation for customer relationship management? Insights from a case study。Journal of Management Studies,45(2),268-293。 |
95. | Roster, C. A.、Rogers, R. D.、Hozier, G. C, Jr.、Baker, K. G.、Albaum, G.(2007)。Management of marketing research projects: does delivery method matter anymore in survey research?。Journal of Marketing Theory and Practice,15(2),127-144。 |
96. | Salzer-Morling, M.、Strannegard, L.(2004)。Silence of the brands。European Journal of Marketing,38(1/2),224-238。 |
97. | Sanchez, J. L. F.、Sotorrio, L. L.(2007)。The creation of value through corporate reputation。Journal of Business Ethics,76(3),335-346。 |
98. | Shamma, H. M.、Hassan, S. S.(2011)。Integrating product and corporate brand equity into total brand equity measurement。International Journal of Marketing Studies,3(1),11-20。 |
99. | Sohail, M. S.(2005)。Malaysian consumers' evaluation of products made in Germany: the country of origin effect。Asia Pacific Journal of Marketing and Logistics,17(1),89-105。 |
100. | Stigler, G. J.(1950)。The development of utility theory。Journal of Political Economy,58(5),373-396。 |
101. | Supphellen, M.、Grønhaug, K.(2003)。Building foreign brand personalities in Russia; the moderating effect on consumer ethnocentrism。International Journal of Advertising,22(2),203-226。 |
102. | Swann, W. B.、Gmez, A.、Buhrmester, M. D.、Lpez-Rodriguez, L.、Jimenez, J.、Vazquez, A.(2014)。Contemplating the ultimate sacrifice: identity fusion channels pro-group affect, cognition, and moral decision making。Journal of Personality and Social Psychology,6(5),713-727。 |
103. | Tolba, A. H.、Hassan, S. S.(2009)。Linking customer-based brand equity with brand market performance: a managerial approach。Journal of Product & Brand Management,18(5),356-366。 |
104. | Triandis, H. C.、Chan, D.、Bhawuk, D.、Iwao, S.、Sinha, J. B. P.(1995)。Multimethod probes of allocentrism and idiocentrism。International journal of psychology,30(4),461-480。 |
105. | Tronvoll, B.(2010)。Negative emotions and their effect on customer complaint behaviour。The Journal of Services Marketing,22(1),1-27。 |
106. | Tsai, H.、Bagozzi, R. P.(2014)。Contribution behaavior in virtual communities: cognitive, emotional and social influences。MIS Quarterly,38(1),143-163。 |
107. | Upadhyay, Y.、Singh, S. K.(2006)。Preference for domestic goods: a study of consumer ethnocentrism。Vision: The Journal of Business perspective,10(3),59-68。 |
108. | van Birgelen, M.、de Ruyter, K.、Wetzels, M.(2005)。The role of socially desirable responding in international services research。Advances in International Marketing,15,75-91。 |
109. | Tan, T.、Ming, M. C. H.(2003)。Leveraging on symbolic values and meanings in branding。Journal of Brand Management,10(3),208-218。 |
110. | Welford, Richard(2005)。Corporate social responsibility in Europe, North America and Asia。Journal of Corporate Citizenship,17,33-52。 |
111. | Witkowski, T. H.、Wolfinbarger, M. F(2001)。The formality dimension of service quality in Thailand and Japan。Advances in Consumer Research,28(1),153-160。 |
112. | Wong, C. Y.、Polonsky, M. J.、Garma, R.(2008)。The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments。Asia Pacific Journal of Marketing and Logistics,20(4),455-478。 |
113. | Wood, Lisa(2007)。Functional and symbolic attributes of product selection。British Food Journal,109(2),108-118。 |
114. | Yoo, B.、Donthu, N.(2005)。The effect of personal cultural orientation on consumer ethnocentrism。Journal of International Consumer Marketing,18(1),7-44。 |
115. | Aaker, David A.(2004)。Leveraging the Corporate Brand。California Management Review,46(3),6-18。 |
116. | Bagozzi, R. P.、Yi, Y.、Phillips, L. W.(1991)。Assessing construct validity in organizational reseasrch。Administrative Science Quarterly,36(3),421-458。 |
117. | Baugh, Christopher、Yaprak, Atilla(1996)。Economic Nationalism: Conceptual and Empirical Development。Political Psychology,17(4),759-778。 |
118. | Esch, Franz‐Rudolf、Langner, Tobias B.、Schmitt, Bernd H.、Geus, Patrick(2006)。Are brands forever? How brand knowledge and relationships affect current and future purchases。Journal of Product and Brand Management,15(2),98-105。 |
119. | Fitzsimons, G. M.、Chartrand, T. L.、Fitzsimons, G. J.(2008)。Automatic effects of brand exposure on motivated behavior: How Apple makes you "think different"。Journal of Consumer Research,35(1),21-35。 |
120. | Gutman, J.(1982)。A Means-End Chain Model Based on Consumer Categorization Process。Journal of Marketing,46(2),60-72。 |
121. | Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The experiential aspects of consumptions: consumer fantasies, feelings and fun。Journal of Consumer Research,9(2),132-140。 |
122. | John, D. R.、Loken, B.、Kim, K.、Monga, A. B.(2006)。Brand concept maps: A methodology for identifying brand association networks。Journal of Marketing Research,43(4),549-563。 |
123. | Lau, G. T.、Lee, S. H.(1999)。Consumers' trust in a brand and the link to brand loyalty。Journal of Market Focused Management,4(4),341-370。 |
124. | Liao, Hui(2007)。Do it right this time: The role of employee service recovery performance in customer-perceived justice and customer loyalty after service failures。Journal of Applied Psychology,92(2),475-489。 |
125. | Marsh, H. W.、Balla, J. R.、McDonald, R. P.(1988)。Goodness-of-fit indices in comfirmatory factor analysis: the effect of sample size。Psychological Bulletin,103,391-410。 |
126. | Mavondo, F. T.、Farrell, M. A.(2000)。Measuring Market Orientation: Are there Differences between Business Marketers and Consumer Marketers?。Australian Journal of Management,25(2),223-244。 |
127. | Parasuraman, A.、Berry, L. L.、Zeithaml, V. A.(1991)。Understanding Customer Expectation of Service。Sloan Management Review,32(3),39-48。 |
128. | Park, Chung-Hoon、Kim, Young-Gul(2003)。Identifying key factors affecting consumer purchase behavior in an online shopping context。International Journal of Retail & Distribution Management,31(1),16-29。 |
129. | Sanderson, S.、Uzumeri, M.(1995)。Managing product families: The case of the Sony Walkman。Research Policy,24(5),761-782。 |
130. | Schmitt, N.、Kuljanin, G.(2008)。Measurement invariance: Review of practice and implications。Management Review,18(4),210-222。 |
131. | Sharma, Subhash、Shimp, Terence A.、Shin, Jeongshin(1995)。Consumer Ethnocentrism: A Test of Antecedents and Moderators。Journal of the Academy of Marketing Science,23(1),26-37。 |
132. | Sirgya, M. Joseph、Grewalb, Dhruv、Mangleburg, Tamara(200008)。Retail environment, self-congruity, and retail patronage: an integrative model and a research agenda。Journal of Business Research,49(2),127-138。 |
133. | Smith, A. K.、Bolton, R. N.、Wagner, J.(1999)。A model of customer satisfaction with service encounters involving failure and recover。Journal of Marketing Research,36(3),356-372。 |
134. | Solomon, Michael R.、Surprenant, Carol、Czepiel, John A.、Gutman, Evelyn G.(1985)。A role theory perspective dyadic interactions: The service encounter。Journal of Marketing,49(4),99-111。 |
135. | Supphellen, Magne、Rittenburg, Terril L.(2001)。Consumer Ethnocentrism When Foreign Products Are Better。Psychology & Marketing,18(9),907-927。 |
136. | Swan, J. E.、Trawick, I. F.(1981)。Disconfirmation of Satisfaction with a Retail Service。Journal of Retailing,57(3),49-67。 |
137. | Kressmann, Frank、Sirgy, M. Joseph、Herrmann, Andreas、Huber, Frank、Huber, Stephanie、Lee, Dong-Jin(2006)。Direct and indirect effects of self-image congruence on brand loyalty。Journal of Business Research,59(9),955-964。 |
138. | Smit, E.、Bronner, F.、Tolboom, M.(2007)。Brand Relationship Quality and Its Value for Personal Contact。Journal of Business Research,60(6),627-633。 |
139. | Oliver, Richard L.、DeSarbo, Wayne S.(1988)。Response Determinants in Satisfaction Judgements。Journal of Consumer Research,14(4),495-507。 |
140. | Druckman, Daniel(1994)。Nationalism, Patriotism, and Group Loyalty: A Social Psychological Perspective。Mershon International Studies Review,38(1),43-68。 |
141. | Shimp, T. A.、Sharma, S.(1987)。Consumer ethnocentrism: construction and validation of the CETSCALE。Journal of Marketing Research,24(3),280-289。 |
142. | Harzing, A. W.(1997)。Response rates in international mail surveys: Results of a 22-country study。International Business Review,6(6),641-665。 |
143. | Bitner, Mary Jo、Booms, Bernard H.、Tetreault, Mary Stanfield(1990)。The Service Encounter: Diagnosing Favorable & Unfavorable Incidents。Journal of Marketing,54(1),71-84。 |
144. | Wang, Cheng Lu、Chen, Zhen Xiong(2004)。Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects。Journal of Consumer Marketing,21(6),391-400。 |
145. | Floyd, F. J.、Widaman, K. F.(1995)。Factor Analysis in the Development and Refinement of Clinical Assessment Instruments。Psychological Assessment,7(3),286-299。 |
146. | Keller, Kevin L.、Lehmann, Donald R.(2006)。Brands and Branding: Research Findings and Future Priorities。Marketing Science,25(6),740-759。 |
147. | Czepiel, John A.(1990)。Service Encounters and Service Relationships: Implications for Research。Journal of Business Research,20(1),13-21。 |
148. | Tse, David K.、Wilton, Peter C.(1988)。Models of Consumer Satisfaction Formation: An Extension。Journal of Marketing Research,25(2),204-212。 |
149. | Hirschman, Elizabeth C.、Holbrook, Morris B.(1982)。Hedonic Consumption: Emerging Concepts, Methods and Propositions。Journal of Marketing,46(3),92-101。 |
150. | Voss, Kevin E.、Spangenberg, Eric R.、Grohmann, Bianca(2003)。Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude。Journal of Marketing Research,40(3),310-320。 |
151. | Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。 |
152. | Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research,34(3),347-356。 |
153. | Keaveney, Susan M.(1995)。Customer Switching Behavior in Service Industries: An Exploratory Study。Journal of Marketing,59(2),71-82。 |
154. | Hennig-Thurau, Thorsten、Groth, Markus、Paul, Michael、Gremler, Dwayne D.(2006)。Are all smiles created equal? How emotional contagion and emotional labor affect service relationships。Journal of Marketing,70(3),58-73。 |
155. | Markus, H.、Wurf, E.(1987)。The Dynamic Self-Concept: A Social Psychological Perspective。Annual Review of Psychology,38(1),299-337。 |
156. | Leone, Robert P.、Rao, Vithala R.、Keller, Kevin Lane、Luo, Anita Man、McAlister, Leigh、Srivastava, Rajendra(2006)。Linking brand equity to customer equity。Journal of Service Research,9(2),125-138。 |
157. | Sprott, David、Czellar, Sandor、Spangenberg, Eric(2009)。The importance of a general measure of brand engagement on market behavior: Development and validation of a scale。Journal of Marketing Research,46(1),92-104。 |
158. | Harrison-Walker, L. Jean(2001)。The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment as Potential Antecedents。Journal of Service Research,4(1),60-75。 |
159. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 |
160. | Crowne, Douglas P.、Marlowe, David A.(1960)。A New Scale of Social Desirability Independent of Psychopathology。Journal of Consulting Psychology,24(4),349-354。 |
161. | Gürhan-Canli, Z.、Batra, R.(2004)。When corporate image affects product evaluations: the moderating role of perceived risk。Journal of Marketing Research,41(2),197-205。 |
162. | Sirgy, M. Joseph、Grewal, Dhruv、Mangleburg, Tamara F.、Park, Jae-Ok、Chon, Kye-Sung、Claiborne, C. B.、Johar, J. S.、Berkman, Harold(1997)。Assessing the predictive validity of two methods of measuring self-image congruence。Journal of the Academy of Marketing Science,25(3),229-241。 |
163. | Mangold, W. G.、Miller, F.、Brockway, G. R.(1999)。Word-of-mouth communication in the service marketplace。Journal of Services Marketing,13(1),73-89。 |
164. | Mano, Haim、Oliver, Richard L.(1993)。Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction。Journal of Consumer Research,20(3),451-466。 |
165. | Steenkamp, Jan-Benedict E. M.、Baumgartner, Hans(1998)。Assessing measurement invariance in cross-national consumer research。Journal of consumer Research,25(1),78-90。 |
166. | Kamaruddin,Abdul Razak、Mokhlis,Safiek、Othman,Md Nor(20021200)。Ethnocentrism Orientation and Choice Decisions of Malaysian Consumers: The Effects of Socio-Cultural and Demographic Factors。Asia Pacific Management Review,7(4),553-571。 |
167. | Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。 |
168. | Batra, Rajeev、Ahtola, Olli T.(1991)。Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes。Marketing Letters,2(2),159-170。 |
169. | Freling, Traci H.、Forbes, Lukas P.(2005)。An empirical analysis of the brand personality effect。Journal of Product & Brand Management,14(7),404-413。 |
170. | Keller, Kevin L.(2003)。Brand synthesis: The multidimensionality of brand knowledge。Journal of Consumer Research,29(4),595-600。 |
171. | Chandon, Jean‐Louis、Leo, Pierre‐Yves、Philippe, Jean(1997)。Service Encounter Dimensions--A Dyadic Perspective: Measuring the Dimensions of Service Encounters as Perceived by Customers and Personnel。International Journal of Service Industry Management,8(1),65-86。 |
172. | Grubb, Edward L.、Grathwohl, Harrison L.(1967)。Consumer Self-Concept, Symbolism, and Market Behavior: A Theoretical Approach。Journal of Marketing,31(4),22-27。 |
173. | Kuenzel, Sven、Halliday, Sue Vaux(2008)。Investigating Antecedents and Consequences of Brand Identification。Journal of Product and Brand Management,17(5),293-304。 |
174. | Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research,9(3),287-300。 |
175. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。 |
176. | Sirgy, M. Joseph(1985)。Using Self-Congruity and Ideal-Congruity to Predict Purchase Motivation。Journal of Business Research,13(3),195-206。 |
177. | Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。 |
178. | Hu, Li-tze、Bentler, Peter M.(1998)。Fit indices in covariance structure modeling: Sensitivity to underparamenterized model misspecification。Psychological Methods,3(4),424-453。 |
179. | Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。 |
180. | Granzin, K. L.、Olsen, J. E.(1998)。Americans' choice of domestic over foreign products: A matter of helping behavior?。Journal of Business Research,43,39-54。 |
181. | Knight, G. A.(1999)。Consumer preferences for foreign and domestic products。Journal of Consumer Marketing,16(2),151-162。 |
182. | Rushton, J. P.(1989)。Genetic similarity, human altruism and group selection。Behavioral and Brain Sciences,12,503-559。 |
183. | Hatch, M. J.,、Sc hultz, M.(2003)。Bringing the corporation into corporate branding。European Journal of Marketing,37(7/8),1041-1064。 |
184. | Davies, G.、Chun, R.(2002)。Gaps between the internal and external perceptions of the corporate brand。Corporate Reputation Review,5(2/3),144-158。 |
185. | Balmer, J. M.、Liao, M. N.、Wang, W. Y.(2010)。Corporate brand identification and corporate brand management: How top business school do it。Journal of General Management,35(4),77-102。 |