There is huge development potential for pharmaceutical industry in Macau, which has become the next focus of economic development for the territory. Macau currently has the foundation for developing the industry, so an effective quality assessment system and regulatory cooperation should be set up in the future. The advantages of Macau as a world centre for leisure and tourism and a hub in the Pearl River Delta region should be exalted. The resources of healthcare travel and the market potential should be integrated by attracting foreign enterprises to explore Macau’s market by fiscal concessions. These measures would improve the investment and business environment of the industry, and would help stimulating technical innovations, cooperation and formation of alliances, which in turn could achieve the objectives of enhancing the competitiveness of the enterprises and improving the quality of end products. The branding effect of Macau would then be establish, which in turn could achieve a win-win situation for both the territory and the pharmaceutical industry.