The development of creative writing as an academic discipline and the operation of creative writing mechanism promoted cultural prosperity in the United States after the Second World War. Under this openness, the cultural industry and creative writing education system had created a brand-new literature model. Through educational and societal practices, not only traditional writing was modernised, but an effective literature support for the cultural and creative industries was also provided. The substantial organisation of essay competitions for students of higher education in Macau has helped injected new forces for Macau’s literature, and also has produced far-reaching effects for the future development of the cultural and creative industries of the territory. Similarities exist between the creative practices of cultural projects and the psychological processes during literature composition. As an important source for cultural creations, literature assumes the functions in shaping social consciousness and morality. Under the umbrella of a practical mechanism of creative writing, the creative spirit and literature expression produced would significantly promote a further development of the cultural and creative industries of Macau.