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題名：創意廣告之訊息策略與創意執行內容分析
書刊名：設計學年刊
作者：方菁容 引用關係／衛萬里 引用關係／鄧成連 引用關係
作者(外文)：Fang, Ching-jung／Wei, Wan-li／Teng, Cheng-lein
出版日期：2015
卷期：3
頁次：頁113-131
主題關鍵詞：廣告創意；訊息策略；創意執行；時報金像獎；內容分析；Creative advertising；Message strategy；Creative execution；Times advertising award；Content analysis
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:1
  • 點閱點閱:11
期刊論文
1.方菁容、衛萬里(20140100)。創意廣告擴散性與相關性之研究：以WWF野生動物保育廣告為例。廣告學研究，41，69-100。new window  延伸查詢new window
2.Bu, K.、Kim, D.、Lee, S. Y.(2009)。Determinats of visual forms used in print advertising A cress-cultural comparison。International Journal of Advertising，28(1)，13-47。  new window
3.Chen, H.、Taylor, R. E.(2012)。Message strategies of Chinese award-winning print advertisements。Journal of Intercultural Communication，30。  new window
4.Cutler, B. D.、Javalgi, R. G.、Erramilli, M. K.(1992)。The visual components of print advertising: A five-country cross-cultural analysis。European Journal of Marketing，26(4)，7-20。  new window
5.Ducoffe, R. H.(1995)。How consumers assess the value of advertising。Journal of Current Issues and Research in Advertising，17(1)，1-18。  new window
6.Gagnard, A.、Morris, J. R.(1988)。CLIO Commercials From 1975-1985: Analysis of 151 Executional Variables。Journalism Quarterly，65，859-868。  new window
7.Golan, G. J.、Zaidner, L.(2008)。Creative strategies in viral advertising: An application of Taylor's six-segment message strategy wheel。Journal of Computer-Mediated Communication，13(4)，959-972。  new window
8.Hwang, J.、McMillan, S. J.、Lee, G.。Corporate Web sites as advertising: An analysis of function, audiences, and message strategy。Journal of Interactive Advertising，3(2)，10-23。  new window
9.Javalgi, R. G.、Cutler, B. D.、Malhotra, N. K.(1995)。Print advertising at component level a cross-cultural comparison of the United States。Journal of Business Research，34，117-124。  new window
10.Kim, K.、Cheong, Y.、Kim, K.。Information content of super bowl commercials 2001-2009。Journal of Marketing Communication，18(4)，249-264。  new window
11.Kover, A. J.、Goldenberg, Stephen M.、James, William L.(1995)。Creativity vs. Effectiveness? An Integrating Classification for Advertising。Journal of Advertising Research，35(6)，29-40。  new window
12.Kolbe, R.、Burnett, M.(1991)。Content analysis research: An examination of applications with directives for improving research reliability and objectivity。Journal of Consumer Research，18，243-250。  new window
13.Lee, T. D.、Taylor, R. E.、Chung, W.。Changes in advertising strategies during an economic crisis: an application of Taylor's six-segment message strategy wheel。Journal of Applied Communication Research，39(1)，75-91。  new window
14.Moriarty, S. E.(1987)。A content analysis of visuals used in print media advertising。Journalism Quarterly，64(2)，550-554。  new window
15.Reid, L. N.、Lane, W. R.、Wenthe, L. R.、Smith, O. W.(1985)。Methods of Presentation Used In Clio-Winning Television Commercials。Journalism Quarterly，62(4)，553-558。  new window
16.Resnik, A.、Stern, B. L.(1977)。An analysis of information content in television advertising。Journal of Marketing，41，50-53。  new window
17.Taylor, R. E.(1999)。A six-segment message strategy wheel。Journal of Advertising Research，39，7-17。  new window
18.Till, D. B.、Baack, W. D.(2005)。Recall and persuasion: Does creativity matter。Journal of Advertising，34(3)，47-57。  new window
19.莊伯仲、趙子欽(20040700)。臺灣與日本得獎電視廣告之內容分析：以時報金像獎與電通賞為例。廣告學研究，22，37-61。new window  延伸查詢new window
會議論文
1.Burnaz, S.、Uray, N.、Ataman, B.、Elmadag, A. B.(2003)。Analysis of advertising content: a cross cultural comparison of American, German and Turkish advertisements。Ninth Cross-Cultural research conference，(會議日期: December 10-14)。Jamaica。  new window
2.Taylor, R. E.(2005)。Outside the box, inside the circle: Using the six-segment strategy wheel to predict direction of change in message strategies。The 2005 national conference of the Association for Education in Journalism & Mass Communication。San Antonio, TX。  new window
圖書
1.張樂山(2002)。廣告武林秘笈外一章。台北：滾石文化。  延伸查詢new window
2.蕭富峰、張佩娟、卓峰志(2010)。廣告學。台北：智勝文化。  延伸查詢new window
3.Arens, William F.、Weigold, Michael F.、Arens, Christian(2013)。Contemporary advertising and integrated marketing communications。McGraw-Hill。  new window
4.Moriarty, S.、Mitchell, N.、Wells, W. D.。Advertising & IMC principles and practice。New Jersey：Pearson Education Inc.。  new window
5.Weber, R. P.(1985)。Basic Content Analysis。Beverly Hills, CA：Sage。  new window
6.Rothschil, M. L.(1987)。Advertising: Form Fundamentals to Strategies。US, D. C.：Health and Company。  new window
7.王石番(1991)。傳播內容分析法--理論與實踐。台北：幼獅文化。  延伸查詢new window
圖書論文
1.Burgoon, M.(1989)。Messages and persuasive effects。Message Effects in Communication Science。Newbury Park, CA：Sage。  new window
2.Bowers, John W.(1970)。Content Analysis。Methods of Research in Communication。Houghton Mifflin。  new window
 
 
 
 
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