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3. | Szmerekovsky, G. J.、Zhang, J.(2009)。Pricing and two-tier advertising with one manufacturer and one retailer。European Journal of Operational Research,192(3),904-917。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | Aust, G.、Buscher, U.(2012)。Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: A game-theoretic approach。European Journal of Operational Research,223,473-482。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | 陳宗輝(20100900)。The Optimal Ordering and Advertising Policy for a Single-Period Commodity in a Supply Chain。工業工程學刊,27(5),363-371。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Chen, T. H.(2011)。Coordinating the ordering and advertising policies for a single-period commodity in a two-level supply chain。Computers and Industrial Engineering,61,1268-1274。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Chen, T. H.、Chang, H. M.(2010)。Optimal ordering and policies for deteriorating items in one-vendor multi-retailer supply chain。International Journal of Advanced Manufacturing Technology,41,1208-1220。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Chen, J. M.、Chen, T. H.(2005)。Effects of joint replenishment and channel coordination for managing multiple deteriorating products in a supply chain。Journal of Operational Research Society,56,1224-1234。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | Cheung, K. L.、Lee, H. L.(2002)。The Inventory Benefit of Shipment Coordination and Stock Rebalancing in a Supply Chain。Management Science,48,300-306。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | Fiestras-Janeiro, M. G.、Garcia-Jurado, I.、Meca, A.、Mosquera, M. A.(2011)。Cooperative game theory and inventory management。European Journal of Operational Research,210,459-466。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | Tsao, Y. C.(2010)。Managing multi-echelon multi-item channels with trade allowances under trade credit。International Journal of Production Economics,127,226-237。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
12. | Wang, S. D.、Zhou, Y. W.(2010)。Supply chain coordination models for newsvendor-type products: Considering advertising effect and two production modes。Computers and Industrial Engineering,59,220-231。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
13. | Zhang, Juan、Gou, Qinglong、Liang, Liang、Huang, Z.(2013)。Supply chain coordination through cooperative advertising with reference price effect。Omega: The International Journal of Management Science,41(2),345-353。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
14. | Zhang, W.、Li, S.、Zhang, D.、Hou, W.(2014)。On the impact of advertising initiatives in supply chains。European Journal of Operational Research,234,99-107。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
15. | Cachon, G. P.、Lariviere, M. A.(2005)。Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations。Management Science,51(1),30-44。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | Chen, J. M.、Chen, T. H.(2007)。The profit-maximization model for a multi-item distribution channel。Transportation Research Part E : Logistics and Transportation Review,43,338-354。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | Chen, T. H.、Chen, J. M.(2005)。Optimizing supply chain collaboration based on joint replenishment and channel coordination。Transportation Research Part E: Logistics and Transportation Review,41,261-285。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | Lee, H. L.(2004)。The triple-a supply chain。Harvard Business Review,82(10),102-113。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
19. | Yue, X.、Raghunathan, S.(2007)。The impacts of the full returns policy on a supply chain with information asymmetry。European Journal of Operational Research,180,630-647。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | Lu, L.(1995)。A one-vendor multi-buyer integrated inventory model。European Journal of Operational Research,81(2),312-323。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |