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題名:On the Impact of Cooperative Advertising and Pricing for a Manufacturer-Retailer Supply Chain
書刊名:工業工程學刊
作者:Chen, Tsung-hui
出版日期:2014
卷期:31:7
頁次:頁417-424
主題關鍵詞:Channel coordinationCooperative advertisingPricing policyGame theory
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:1
  • 點閱點閱:2
期刊論文
1.Padmanabhan, V.、Png, I. P. L.(1997)。Manufacturer's Returns Policies and Retail Competition。Marketing Science,16(1),81-94。  new window
2.Lu, J. C.、Tsao, Y. C.、Charoensiriwath, C.(2011)。Competition under manufacturer service and retail price。Economic Modelling,28(3),1256-1264。  new window
3.Szmerekovsky, G. J.、Zhang, J.(2009)。Pricing and two-tier advertising with one manufacturer and one retailer。European Journal of Operational Research,192(3),904-917。  new window
4.Aust, G.、Buscher, U.(2012)。Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: A game-theoretic approach。European Journal of Operational Research,223,473-482。  new window
5.陳宗輝(20100900)。The Optimal Ordering and Advertising Policy for a Single-Period Commodity in a Supply Chain。工業工程學刊,27(5),363-371。new window  new window
6.Chen, T. H.(2011)。Coordinating the ordering and advertising policies for a single-period commodity in a two-level supply chain。Computers and Industrial Engineering,61,1268-1274。  new window
7.Chen, T. H.、Chang, H. M.(2010)。Optimal ordering and policies for deteriorating items in one-vendor multi-retailer supply chain。International Journal of Advanced Manufacturing Technology,41,1208-1220。  new window
8.Chen, J. M.、Chen, T. H.(2005)。Effects of joint replenishment and channel coordination for managing multiple deteriorating products in a supply chain。Journal of Operational Research Society,56,1224-1234。  new window
9.Cheung, K. L.、Lee, H. L.(2002)。The Inventory Benefit of Shipment Coordination and Stock Rebalancing in a Supply Chain。Management Science,48,300-306。  new window
10.Fiestras-Janeiro, M. G.、Garcia-Jurado, I.、Meca, A.、Mosquera, M. A.(2011)。Cooperative game theory and inventory management。European Journal of Operational Research,210,459-466。  new window
11.Tsao, Y. C.(2010)。Managing multi-echelon multi-item channels with trade allowances under trade credit。International Journal of Production Economics,127,226-237。  new window
12.Wang, S. D.、Zhou, Y. W.(2010)。Supply chain coordination models for newsvendor-type products: Considering advertising effect and two production modes。Computers and Industrial Engineering,59,220-231。  new window
13.Zhang, Juan、Gou, Qinglong、Liang, Liang、Huang, Z.(2013)。Supply chain coordination through cooperative advertising with reference price effect。Omega: The International Journal of Management Science,41(2),345-353。  new window
14.Zhang, W.、Li, S.、Zhang, D.、Hou, W.(2014)。On the impact of advertising initiatives in supply chains。European Journal of Operational Research,234,99-107。  new window
15.Cachon, G. P.、Lariviere, M. A.(2005)。Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations。Management Science,51(1),30-44。  new window
16.Chen, J. M.、Chen, T. H.(2007)。The profit-maximization model for a multi-item distribution channel。Transportation Research Part E : Logistics and Transportation Review,43,338-354。  new window
17.Chen, T. H.、Chen, J. M.(2005)。Optimizing supply chain collaboration based on joint replenishment and channel coordination。Transportation Research Part E: Logistics and Transportation Review,41,261-285。  new window
18.Lee, H. L.(2004)。The triple-a supply chain。Harvard Business Review,82(10),102-113。  new window
19.Yue, X.、Raghunathan, S.(2007)。The impacts of the full returns policy on a supply chain with information asymmetry。European Journal of Operational Research,180,630-647。  new window
20.Lu, L.(1995)。A one-vendor multi-buyer integrated inventory model。European Journal of Operational Research,81(2),312-323。  new window
圖書論文
1.Cachon, G.(2003)。Supply chain coordination with contracts。Handbooks in Operations Research and Management Science: Supply Chain Management。Amsterdam:North Holland。  new window
 
 
 
 
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