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題名:消費者自我一致性、品牌情感依附對購買意圖影響之實證研究--名人形象代言之干擾效果
書刊名:顧客滿意學刊
作者:林淑芬許立群
作者(外文):Lin, Shu-fengHsu, Li-chun
出版日期:2016
卷期:12:2
頁次:頁139-168
主題關鍵詞:便利商店自我一致性品牌情感依附購買意圖名人形象代言Convenience storeSelf-congruityBrand emotional attachmentPurchase intentionCelebrity endorsement
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:3
  • 點閱點閱:76
期刊論文
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25.Saeed, R.、Lodhi, R. N.、Mukhtar, A. M. J.、Hussain, S.、Mahmood, Z.、Ahmad, M.(2013)。Factors Affecting Consumer Purchase Decision in Clothing Industry of Sahiwal, Pakistan。World Applied Sciences Journal,24(7),844-849。  new window
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34.Freiden, Jon B.(1984)。Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences。Journal of Advertising Research,24(5),33-41。  new window
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會議論文
1.Belaid, S.、Lacoeuilhe, J.(2005)。Une Validation Interculturelle De L'Échelle D'Attachement À La Marque。Actes du XXIème Congrès de l'Association Française de Marketing。  new window
2.Chen, A. C. H.、Hsu, C. W.(2013)。The Negative Impact of Low Likability Celebrity Endorsers on Brand Advertising Effects。2013 International DSI and Asia Pacific DSI Conference,(會議日期: July 9-13)。Bali。  new window
3.Dizon, K. M.、Manaloto, R. M.、Miranda, M. G. D.(2015)。The Evaluation of Actual Self Congruence of College Students of Selected Universities and Colleges along U-belt, Manila on e-gaming。2015 International Conference on Business and Internet,(會議日期: April 22-24, 2015)。Taipei。  new window
學位論文
1.許立群(2012)。網路社群成員角色內及角色外的雙路徑行為研究:個人、群體及關係層級因子之整合觀點(博士論文)。國立東華大學,花蓮縣。new window  延伸查詢new window
圖書
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其他
1.Hamilton, M.,Xiaolan, S.(2005)。Actual self and ideal brand image: An application of self-congruity to brand image positioning,http://www.allacademic.com/meta/ p14451_index.html., 2011/11/22。  new window
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3.楊淑閔(2011)。臺灣消費者依賴超商隨時上網,http://udn.com/NEWS/FINANCE/FIN9/6784839.shtml, 2011/12/16。  延伸查詢new window
 
 
 
 
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