其他| 1. | Hanlon, Annmarie(2013)。The Segmentation, Targeting and Positioning model，http://www.smartinsights.com/digital-marketingstrategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/。   |
| 2. | YiJu(2015)。為何服飾巨頭GAP越賣越差？—跟不上時代、還惹怒35歲以上客人！，https://buzzorange.com/2015/10/20/the-potentialproblem-of-gap/。 延伸查詢 |
| 3. | (2014)。「無老婆婆」係假A鼎王執行長認說謊。 延伸查詢 |
| 4. | 簡怡欣(2015)。可樂已成「過去式」？，http://www.chinatimes.com/realtimenews/20151007001963-260408。 延伸查詢 |
| 5. | 藍悅真(2013)。HTC砸重金成功邀鋼鐵人代言，http://www.epochtimes.com.tw/n67831/HTC%E7%A0%B8%E9%87%8D%E9%87%91-%E6%88%90%E5%8A%9F%E9%82%80%E9%8B%BC%E9%90%B5%E4%BA%BA%E4%BB%A3%E8%A8%80.html。 |
| 6. | Enderwick, Barry(2014)。Why Gap's logo change failed but Netflix's didn't，https://www.linkedin.com/pulse/20140722154130-16677-why-gap-s-logo-change-failed-but-netflix-sdoesn-t-t。 |