| 期刊論文1. | Smith, R. E.、Yang, X.(2004)。Toward a general theory of creativity in advertising: Examining the role of divergence。Marketing Theory,4(1/2),29-58。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Ang, Swee Hoon、Lee, Yih Hwai、Leong, Siew Meng(2007)。The Ad creativity cube: Conceptualization and initial validation。Journal of the Academy of Marketing Science,35(2),220-232。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | 方菁容、衛萬里(20130600)。世界自然基金會(WWF)環保公益廣告創意效果與觀者認知差異。設計學報,18(2),71-91。 延伸查詢![new window](/gs32/images/newin.png) | 4. | Hawkins, D. T.(1994)。Electronic Advertising on Online Information Systems。Online,18(2),26-39。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Campbell, Eileen(2011)。Evidence proves the future is now: Why great creative needs great research。Journal of Advertising Research,51(1),222-223。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Kilgour, M.、Sasser, S.、Koslow, S.(2013)。Creativity awards: Great expectations?。Creativity Research Journal,25(2),163-171。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Mishra, P.、Henriksen, D.、The Deep-play Research Group(2013)。A new approach to defining and measuring creativity: Rethinking technology & creativity in the 21st century。TechTrends: Linking Research & Practice to Improve Learning,57(5),10-13。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Sheinin, D.、Varki, S.、Ashley, C.(2011)。The differential effect of ad novelty and message usefulness on brand judgments。Journal of Advertising,40(1),5-17。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Stuhlfaut, M. W.、Yoo, C. Y.(2013)。A tool for evaluating advertising concepts: Desirable characteristics as viewed by creative practitioners。Journal of Marketing Communications,19(2),81-97。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | West, D. C.(1999)。360 of creative risk。Journal of Advertising Research,39(1),39-50。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | 方菁容、衛萬里、鄧成連(20150300)。渴望延遲閉合需求對創意廣告效果之影響。設計學報,20(1),69-85。 延伸查詢![new window](/gs32/images/newin.png) | 12. | El-Murad, J.、West, D. C.(2004)。The definition and measurement of creativity: what do we know?。Journal of Advertising Research,44(2),188-201。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Smith, R. E.、MacKenzie, S. B.、Yang, X.、Brchholz, L. M.、Darley, W. K.(2007)。Modeling the determinants and effects of creativity in advertising。Marketing Science,26(6),819-833。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | 高野文隆(2014)。OLD DAYS→NEW DAYS。2014 Digital Love TIDAF台北國際數位廣告節研討會,滾石文化主辦 (會議日期: 2014/08/27-08/28)。台北。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 長尾啟樹(2014)。只有行動,才有愛!。2014 Digital Love TIDAF台北國際數位廣告節研討會,滾石文化主辦 (會議日期: 2014/08/27-08/28)。台北。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | Torrance, E. P.(1987)。Using the torrance test of creative thinking to guide the teaching of creative behavior。Benesnville, IL:Scholastic Testing Service。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | McStay, A.(2013)。Creativity and advertising: Affect, events and process。New York:Routledge。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | 洪慧芳、Strauss, J.、Frost, R.(2010)。網路行銷概論。台北市:華泰。 延伸查詢![new window](/gs32/images/newin.png) | 4. | 榮泰生(2014)。圖解網路行銷。台北:五南圖書。 延伸查詢![new window](/gs32/images/newin.png) | 5. | Burgoyne, Patrick、Fiandaca, Daniele、賴治怡(2012)。數位廣告:過去、現在、未來。新北市:小魚廣告網工作室。 延伸查詢![new window](/gs32/images/newin.png) | 6. | Ogilvy, R.(1983)。Ogilvy on advertising。Wiley。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | 林友琴(2015)。創意與代理商該做哪些改變?創意如何被解放?,http://www.brain.com.tw。 延伸查詢![new window](/gs32/images/newin.png) | |