「文化創意產業」是當前引領兩岸乃至全球的一股方興未艾的風潮，它所強調的是從傳統中創新，或者是在新產品中融入文化的內涵。而戲曲做為中國重要的傳統表演藝術，傳承了數百乃至上千年的傳統，面對當前環境瞬息萬變的狀況，戲曲藝術在適應及調整上的步伐卻好像無法因應。本文從文化創意產業的範疇中，試圖找出戲曲的定位，以「文化藝術核心產業」看待戲曲應具有的地位與價值，但若以「產業」的現實面加以考量，則戲曲想達到的經濟效益及產值，顯然仍相當有限。因此，戲曲必須思考的是如何突破困境和侷限，一方面是如何改變民眾長久以來對戲曲的刻板印象，才能吸引觀眾；另一方面則是必須踏出既有窠臼，以跨越領域的方式創造嶄新型態，為未來創造生機。我們從臺灣戲曲當前面臨的境況，也觀察到轉折的契機，既要保有傳統表演藝術的美學內涵，又需結合產業端的資源與商業思維，亟待提出一套完善的發展模式，整合產官學各領域的資源，以重新創造新時代戲曲的新價值，讓戲曲在現代觀眾面前重新站穩腳步。

＂Cultural and creative industries＂ is an emerging trend that is leading both sides of the Taiwan Strait and even the whole world. It emphasizes the innovation from tradition or the integration of culture into new products. The traditional Chinese opera as a traditional performing arts, heritage of hundreds or even thousands of years of tradition, the face of the current rapidly changing situation, the art of adaptation and adjustment of the pace of art seems to be unable to respond. This paper tries to find out the position of opera from the category of cultural and creative industries, and to view the status and value of opera as the core industry of culture and art. However, if the reality of ＂industry＂ is taken into account, Benefits and output, is still quite limited. Therefore, the opera must think about how to break through the difficulties and limitations, on the one hand is how to change the people's long-standing stereotype of the opera in order to attract the audience; the other hand, it is necessary to take the existing stereotypes to create new ways across the field Type, for the future to create vitality. From the current situation of Taiwan's opera, we also observe the turning point, not only to preserve the aesthetic connotation of the traditional performing arts, but also to combine the resources and business thinking of the industry, to develop a comprehensive development model, The field of resources to re-create a new era of opera's new value, so that opera in the face of the modern audience to regain the footsteps.