| 期刊論文| 1. | Zins, A. H.(2001)。Relative Attitude and Commitment in Customer Loyalty Models- Some Experiences in the Commercial Airline Industry。International Journal of Service Industry Management，12(3)，269-294。   | | 2. | Lin, C.、Chow, W. S.、Madu, C. N.、Kuei, C. H.、Yu, P. P.(2005)。A Structural Equation Model of Supply Chain Quality Management and Organizational Performance。International Journal of Production Economics，96(3)，355-365。 | | 3. | Pina, J. M.、Martinez, E.、de Chernatony, L.、Drury, S.(2006)。The Effect of Service Brand Extensions on Corporate Image: An Empirical Model。European Journal of Marketing，40(1/2)，174-197。 | | 4. | Innis, D. E.、La Londe, B. J.(1994)。Customer service: the key to customer satisfaction, customer loyalty, and market share。Journal of Business Logistics，15(1)，1-27。 | | 5. | Panayides, P. M.、So, M.(2005)。The Impact of Integrated Logistics Relationships on Third-party Logistics Service Quality and Performance。Maritime Economics and Logistics，7(1)，36-55。 | | 6. | Davis, B. R.、Mentzer, J. T.(2006)。Logistics Service Driven Loyalty: An Exploratory Study。Journal of Business Logistics，27(2)，53-73。 | | 7. | Stank, T. P.、Goldsby, T. J.、Vickery, S. K.(2003)。Logistics Service Performance: Estimating its Influence on Market Share。Journal of Business Logistics，24(1)，27-55。 | | 8. | de Ruyter, Ko D.、Bloemer, Jose、Peetets, Pascal(1997)。Merging service quality and service satisfaction: An empirical test of an integrative model。Journal of Economic Psychology，18(4)，387-406。 | | 9. | Lam, S. Y.、Shankar, V.、Erramilli, M. K.、Murthy, B.(2004)。Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration from a Business-to-Business Service Context。Journal of the Academy of Marketing Science，32(3)，293-311。 | | 10. | Reynolds, K. E.、Arnold, M. J.(2000)。Customer loyalty to the salesperson and the store: examining relationship customers in an upscale retail context。Journal of Personal Selling and Sales Management，20(2)，89-98。 | | 11. | Zeithaml, V. A.、Berry, L. L.、Parasuraman, A.(1996)。The behavior consequences of service quality。Journal of Marketing，60(2)，31-46。 | | 12. | Vickery, S. K.、Droge, C.、Stank, T. P.、Goldsby, T. J.、Markland, R. E.(2004)。The performance implications of media richness in a business-to-business service environment: direct versus indirect effects。Management Science，50(8)，1106-1119。 | | 13. | Athanassopoulos, A. D.、Gounaris, S.、Stathakopoulos, V.(2001)。Behavioral responses to customer satisfaction: an empirical study。European Journal of Marketing，35(5)，687-707。 | | 14. | Balmer, John M. T.、Greyser, Stephen A.(2006)。Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation。European Journal of Marketing，40(7/8)，730-741。 | | 15. | Blackmon, K.、Chase, R. B.(2004)。A tale of two countries' conservatism, service quality, and feedback on customer satisfaction。Journal of Service Research，6(3)，212-230。 | | 16. | 張淑青(20070600)。航空貨運站服務品質對信任、承諾與行為意圖之影響。運籌研究集刊，6(1)，41-55。 延伸查詢 | | 17. | Chapman, R. L.、Soosay, C.、Kandampully, J.(2003)。Innovation in logistics services and the new business model: A conceptual framework。International Journal of Physical Distribution and Logistics Management，33(7)，630-650。 | | 18. | Grønholdt, L.、Martensen, Anne、Kristensen, K.(2000)。The relationship between customer satisfaction and loyalty: Cross-industry differences。Total Quality Management，11(4-6)，509-514。 | | 19. | Guan, J. C.、Yam, R. C. M.、Mok, C. K.、Ma, N.(2006)。A study of the relationship between competitiveness and technological innovation capability based on DEA models。European Journal of Operational Research，170(1)，971-986。 | | 20. | Hatch, M. J.、Schultz, M.、Williamson, J.(2003)。Bringing the corporation into corporate branding。European Journal of Marketing，37(7/8)，1041-1064。 | | 21. | Nguyen, N. O.、LeBlanc, G.(2001)。Corporate image and corporate reputation in customer's retention decision in services。Journal of Retailing and Consumer Services，8(4)，227-236。 | | 22. | Triplet, J. L.、Yau, O. H. M.、Neal, C.(1994)。Assessing the reliability and validity of SERVQUAL in a longitudinal study: The experience of an Australian organization。Asia Pacific Journal of Marketing and Logistics，6(1/2)，41-62。 | | 23. | Wang, R. Z.(2007)。Improving service quality using quality function deployment: The air cargo sector of China airlines。Journal of Air Transport Management，13(4)，221-228。 | | 24. | Bolton, Ruth N.、Drew, James H.(1991)。A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes。Journal of Marketing，55(1)，1-9。 | | 25. | Fullerton, G.(2005)。The impact of brand commitment on loyalty to retail service brands。Canadian Journal of Administrative Sciences，22(2)，97-110。 | | 26. | Tang, H. K.(1999)。An inventory of organizational innovativeness。Technovation，19(1)，41-51。 | | 27. | Zahra, Shaker A.、George, Gerard(2002)。Absorptive Capacity: A Review, Reconceptualization, and Extension。Academy of Management Review，27(2)，185-203。 | | 28. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。 | | 29. | Froehle, C. M.、Roth, A. V.、Chase, R. B.、Voss, C. A.(2000)。Antecedents of new service development effectiveness: An exploratory examination of strategic operations choices。Journal of Service Research，3(1)，3-17。 | | 30. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 | | 31. | Rust, Roland T.、Zahorik, Anthony J.、Keiningham, Timothy L.(1995)。Return on quality ROQ: Making service quality financially accountable。Journal of Marketing，59(2)，58-70。 | | 32. | Reeves, Carol A.、Bednar, David A.(1994)。Defining Quality: Alternatives and Implications。Academy of Management Review，19(3)，419-445。 | | 33. | Reichheld, Frederick F.、Sasser, W. Earl Jr.(1990)。Zero Defections: Quality Comes to Services。Harvard Business Review，68(5)，105-111。 | | 34. | Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing，63(4_suppl 1)，33-44。 | | 35. | Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing，56(3)，55-68。 | | 36. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。 | | 37. | Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science，12(2)，125-143。 | 圖書| 1. | Keller, K. L.(1998)。Strategic Brand Management。Upper Saddle River, NJ：Prentice Hall。 | | 2. | Zeithaml, V. A.、Bitner, M. J.(1996)。Service marketing。New York：McGraw Hill。 | | 3. | Drucker, P.(1974)。Management。Oxford：Butterworth-Heinenmann, Oxford。 | | 4. | Geroski, P. A.(1994)。Market Structure, Corporate Performance and Innovative Activity。Oxford：Clarendon Press。 | | 5. | Walters, Charles G.(1978)。Consumer behavior: An integrated framework。Richard D. Irwin Inc.。 | 圖書論文| 1. | Keller, K. L.(2000)。Building and managing corporate brand equity。The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand。London：Oxford University Press。 | |
| |