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L.(2013)。International festivals as experience production systems。Tourism Management，34，202-210。 | | 12. | Davis, J. C.、Swanson, S. 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J.、Hollick, M.(2005)。Measuring expectations: forecast vs. ideal expectations. Does it really matter?。Journal of Retailing and Consumer Service，12，49-64。 | | 18. | Kader, R. A.、Mohamad, M. R. B.、Ibrahim, A. H. C.(2009)。Success factors of small rural entrepreneurs under the One-District-One-Industry Progamme in Malaysia。Contemporary Management Research，5(2)，147-162。 | | 19. | Kawashima, N.(1999)。Knowing the public. A review of museums marketing literature and research。Museum Management and Curatorship，17(1)，21-39。 | | 20. | Lee, Y. K.、Liu, T. L.、Chung, F. T.、Ho, H. H.(2015)。Investigating the role of government policy and the environment on locals' loyalty to spring music festivals。Contemporary Management Research，11(1)，35-54。 | | 21. | Masberg, B. A.、Silverman. L. H.(1996)。Visitor experience at heritage sites: A phenomenological approach。Journal of Travel Research，4(1)，20-25。 | | 22. | Morrison, W.、West, E.(1986)。Subsidies for the performing arts: evidence of voter preference。Journal of behavioural economics，15，57-72。 | | 23. | O'Hagan, J. W.(1996)。Access to and participation in the arts: The case of those with low incomes/ educational attainment。Journal of Cultural Economics，20，269-282。 | | 24. | Prentice, R. C.(1994)。Perceptual deterrents to visiting museums and other heritage attractions。Museum Management and Curatorship，13(3)，264-279。 | | 25. | Radbourne, J.(1997)。Creative Nation - a policy for leaders or followers? An evaluation of Austalia's 1994 cultural policy statement。Journal of arts management, law and society，26(4)，271-283。 | | 26. | Ralston, L. S.、Ellis, G. D.、Compton, D. M.、Lee, J.(2007)。Staging memorable events and festivals: an integrated model of service and experience factors。International journal of event management research，3(2)，24-38。 | | 27. | Reiss, A. H.(2001)。Arts funding concerns are worldwide。Fund Raising Management，47-48。 | | 28. | Rogoff, E. G.、Lee, M. S.、Suh, D. C.(2004)。Who done it? Attributes by entrepreneurs and experts of the factors that cause and impede small business success。Journal of Small Business Management，42(4)，364-376。 | | 29. | Saayman, M.、Douglas, M.、De Klerk, S.(2008)。Attributes of entrepreneurs at an arts festival。Southern African Journal of Entrepreneurship and Small Business Management，2(1)，17-29。 | | 30. | Saayman, M.、Marais, M.、Krugell, W. F.(2010)。Measuring success of a wine festival: is it really that simple?。South African Journal for Research in sport, physical education and recreation，32(2)，95-108。 | | 31. | Saayman, M.、Saayman, A.(2006)。Does the location of arts festival smatter for the economic impact?。Regional science，85(4)，569-584。 | | 32. | Snowball, J. D.、Webb, A. C. M.(2008)。Breaking into the conversation: cultural value and the role of the south African national arts festival from apartheid to democracy。International journal of cultural policy，14(2)，149-164。 | | 33. | Williams, K.、Saayman, M.(2013)。Relationship between travel motives and key success factors of visitors at a jazz festival。South African Journal of Research in Sport, Physical Education and Recreation，35(1)，183-202。 | | 34. | Slater, Alix(2007)。Escaping to the gallery: Understanding the motivations of visitors to galleries。International Journal of Nonprofit and Voluntary Sector Marketing，12(2)，149-162。 | 學位論文| 1. | Erasmus, I. J.(2011)。Key success factors in managing the visitors' experience at the Klein Karoo National Arts Festival(-)。North-West University, Potchefstroom Campus。 | | 2. | Manners, B.(2012)。The critical success factors for managing the visitor experience at a major musical event(碩士論文)。North West University。 | | 3. | Manners, B.(2014)。Critical assessment of live music performances in creating a memorable experience: A demand and supply perspective(博士論文)。North West University。 | | 4. | Marais, M.(2009)。Key success factors in managing the Wacky Wine Festival(博士論文)。North West University。 | | 5. | Williams, K.(2011)。Key success factors in managing the visitor experience at the Cape Town International Jazz Festival(博士論文)。North West University。 | 圖書| 1. | Goeldner, C. R.、Ritchie, J. R. Brent、McIntosh, R. W.(2000)。Tourism: Principles, practices, philosophies。John Wiley & Sons, Inc.。 | | 2. | Swarbrooke, J.(2002)。The development and management of visitor attractions。Butterworth-Heinemann。 | | 3. | Boll, D.(2009)。Kunst ist käuflich freie Sicht auf den Kunstmarkt。Zurich：Ruffer & Rub。 | | 4. | Allen, J.、O'Toole, W.、McDonnell, I.、Harris, R.(2005)。Festivals and special eventmanagement。Milton, Qld：John Wiley。 | | 5. | Boorsma, M. A.(1998)。Kunstmarketing: hoe marketing kan bijdragen aan het maatschappelijk functioneren van kunst, in het bijzonder van toneelkunst in Nederland。Groningen：Rijksuniversiteit Groningen。 | | 6. | Bowdin, G.、Allen, J.、O'Toole, W.、Harris, R.、McDonnell, I.(2006)。Event Management。Oxford：Elsevier。 | | 7. | Davies, S.(1994)。By popular demand. 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R.(2009)。Event Management。New Delhi：APH Publishing Corporation。 | | 13. | Slabbert, E.、Saayman, M.(2003)。Guesthouse management in South Africa。Potchefstroom：Institute for Tourism and leisure Studies。 | | 14. | SPSS(2012)。IBM SPSS statistics version 21。Boston, Mass：International Business Machines Corp。 | | 15. | Thompson, D.(2008)。The curios economics of contemporary art and auction houses。London：Aurum Press。 | | 16. | Van der Wagen, L.(2005)。Event management for tourism, cultural, business and sporting events。Pearson。 | | 17. | Yale, P.(1997)。From tourist attractions to heritage tourism。Huntingdon：ELM。 | | 18. | Bourdieu, Pierre、Nice, Richard(1984)。Distinction: A Social Critique of the Judgment of Taste。Harvard University Press。 | 其他| 1. | Israel, G. D.(2009)。University of Florida IFAS Extension. Determining the sample size，http://edis.ifas.ufl.edu/pd00600pdf。 | 圖書論文| 1. | Rust, R. T.、Oliver, R. L.(1994)。Service Quality: Insights and Managerial Implications from the Frontier。Services Quality: New Directions in Theory and Practice。SAGE Publications。 | | 2. | Beeho, A.、Prentice, R. C.(1997)。ASEB grid analysis and the Black Country Museum in the West Midlands of England: Understanding visitors experiences as a basis of product development。Practicing Responsible Tourism. International Case Studies in Tourism Planning, Policy and Development。New York：John Wiley。 | | 3. | Citrine, K.(1995)。Site planning for events。Event operations。Angeles, WA：International Festivals and Events Association。 | | 4. | Myerscough, J. C.(1988)。The economic importance of the arts。Policy Studies Institute。London。 | | 5. | Shaw, S.(2002)。Marketing-Indeem im kusntbetrieb。Art-investor Handbuvch fur Kunst & Investment。Munchen：FinanzBuch Verlag。 | | 6. | Shubik, M.(2003)。Dealers in art。A Handbook of Cultural Economics。Edward Elgar Publishing Limited。 | | 7. | Tassiopoulos, D.(2000)。Events: an introduction。Event management。Lansdowne：Juta Education。 | |
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