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R.，Hartman, C. L.(2013)。American Marketing Association 2013, Promoting the value of sustainably minded purchase behaviours，http://www.marketingpower.com/ResourceLibrary/MarketingNews/Pages/2013/1-13/environment-purchase-behaviors-green-marketing-corporate-values.aspx。 | | 4. | The University of Hong Kong Public Opinion Programme(2010)。Bonaqua bottled water，http://hkupop.hku.hk/english/report/pbottle10/content/resources/questionnaire.pdf。 | 圖書論文| 1. | Helm, Sabrina、Eggert, Andreas、Garnefeld, Ina(2010)。Modeling the impact of corporate reputation on customer satisfaction and loyalty using partial least squares。Handbook of Partial Least Squares。Springer。 | | 2. | Chin, Wynne W.(1998)。The partial least squares approach for structural equation modeling。Modern Methods for Business Research。Lawrence Erlbaum Associates, Inc.。 | |
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